I Just Tested the Samsung S90F OLED TV For a Week — And It’s Now My Value Pick of the Year

Nearly every year we highlight LG's C-series as one of the best value propositions in the market and this year's LG C5 OLED is no different thanks to its laundry list of features and incredible performance metrics.

But after a week of testing the Samsung S90F, I'm convinced there's a new value OLED TV in town. The best part about it is that the S90F offers slightly better performance than the C5 for less than many of the best OLED TVs.

Here's how my week-long testing of the Samsung S90F went and why it's fast becoming one of my favorite TVs of the year.

Samsung S90F OLED TV testing data compared

Above you'll find testing data of some of the cheapest OLED TVs you can buy in 2025.

One thing that stands out immediately is color coverage. Of the four OLED TVs included on the list, the S90F is the only model that covers a total 100% of the UHDA-P3 gamut, which is pretty commendable. The only other TV that matches it in our testing is the Sony Bravia 8 II (a $3,000 investment).

LG's OLEDs still come dangerously close, though. The LG B5 OLED, in particular, is just 1 decimal point away from matching the S90F, and the C5 isn't too far behind.

It's when you take a gander at the Rec2020 gamut where things start to shift. Both the S90F and S90D can hit just over 89% and 90% of the Rec2020 gamut, which isn't an easy task. Most TVs can barely reach 80%, so this is a huge achievement.

I rave quite a bit about my love of anime, and boy do animated shows look utterly fantastic on this set. You can also see how well it handles color accuracy in close-up shots, like the complexion of characters in "Peacemaker," "Fallout," and "Alien: Earth."

Similarly, OLEDs aren't known for spitting out insane brightness like their Mini-LED counterparts, but the S90F does quite well in this regard, especially given its heightened SDR output of 520 nits.

And, while it might not have any anti-glare coating like the Samsung S95F or even the LG C5, the S90F handled reflections quite well. My apartment can gets pretty bright during the day and I never had any issues, whether I was playing PS5 games or ripping through another episode of "Ergo Proxy."

Surprisingly, all four TVs have grade-A gaming performance. Even more surprising is the fact that the cheapest model on the list above, the LG B5 OLED, secures the top spot here with a 9.0ms input latency. Even though it's slightly slower on the uptake, I still found the S90F OLED to have serious gaming performance.

A gamer's dream

PS5 games like Metal Gear Solid Delta: Snake Eater, Death Stranding 2, and Armored Core 6 look stunning on the Samsung S90F. The same can be said of games I tried on the Switch 2. Both Pokémon Scarlet and Mario Party Jamboree popped with color, but you might have to fiddle with the HDR settings within the Switch system to get the best possible picture.

You'll also want to make sure Game Mode is enabled on the TV, as the S90F might not automatically turn this on alongside the system. Game Mode brings up a fancy game bar and also gives your PS5 or Xbox Series X access to 4K/120Hz visuals via VRR.

Lowest Price!

Samsung 65-inch S90F 4K OLED TV: was $2,497 now $1,597 at Amazon

The Samsung S90F OLED TV is an enticing new entry, offering 144Hz refresh rate on one of Samsung's best upscaling processers. It also has Tizen OS, which is built with tons of free channels not to mention several cloud gaming services, and a full Gaming Hub for all your settings in one place. The S90F also has tons of AI baked into it, like an AI Sound Pro that boosts audio dramatically.
42" for $1,097
48" for $1,297
55" for $1,497
77" for $2,997
83" for $4,497

View Deal

Samsung has one of the most extensive gaming features like Game Motion Plus (GMP), which makes games look smoother that run in lower frames, particularly titles that are stuck in 30fps.

GMP has two levels associated with it. I tested this setting while running the new Metal Gear remake, a notoriously bad offender when it comes to frame rate concerns — even on the PS5 Pro. I did notice some improvements, but I feel like GMP might be better suited for Switch titles and even PC gaming.

The biggest letdown for me was the base audio system, which is par for the course with many TVs. You'll want to pair the Samsung S90F with one of the best soundbars, and I personally recommend the Sonos Arc Ultra.

Its biggest drawbacks

While the Samsung S90F is a powerhouse in terms of color coverage and makes games look their best, there are some major downsides to consider.

Besides its lacking audio system, the S90F also doesn't support Dolby Vision. That's a notable compromise, especially if you love HDR movies. While it does come equipped with HDR10+, a royalty-free format that's fairly similar, plenty of folks might want that Dolby Vision fix — especially when you consider the incredible color performance on the S90F.

If this TV is going in a particularly bright room, you also might find the S90F lacking when it comes to glare mitigation. While I didn't have any noticeable troubles in this regard, you might notice some grayness and softening in black levels on the S90F in sunnier or very well-lit environments.

One final thing to consider is size. As I mentioned in my LG C5 vs Samsung S90F faceoff, the 42-inch, 48-inch, and 83-inch models of the S90F will leverage the same WOLED panel on the LG C5, which means that performance might be slightly different than what you see from our lab, which was conducted on a 65-inch model with a QD-OLED panel.

Samsung S90F OLED TV: Outlook

After my week-long testing of the Samsung S90F, I can confidently say this is one of the best TVs of the year.

What makes it even more appealing is its price. At the time of writing, the Samsung S90F is currently at its lowest price yet, sitting at just $1,597 on Amazon for its 65-inch model after a $900 discount.

If you're on the hunt for a TV upgrade, one that offers some of the best color coverage and accuracy in a mid-range OLED TV, this is the model I'd recommend.