Super Bowl commercials 2022 recap: Dr. Strange 2, Rings of Power, Coinbase and more
We'll be tracking the best and worst Super Bowl commercials
The Super Bowl commercials of 2022 are in the books, and it was a fun time, wasn't it? Yes, the biggest night of football was also the Super Bowl of ads. How else should the Super Bowl live stream go, anyways?
We got the two huge Marvel ads we expected, as Marvel was tipped to drop Dr. Strange 2 and Moon Knight teasers. The former turned out to be the much-bigger of the pair, which is of no surprise. It's possibly revealed a major MCU move that's been long expected.
We have not yet seen a new Pixar’s Lightyear trailer, though Jurassic World: Dominion and Bel-Air got spots. The latter is already on Peacock, if you want to watch.
Super Bowl 2022 commercials highlights
- Cryptocurrency exchange platform, Coinbase premiered a bizarre ad that was basically just a QR code bouncing around the screen. Scanning the code links to a $15 free crypto offer, and proved so popular it crashed the company's app.
- During the Super Bowl Amazon debuted the first trailer for its upcoming Lord of the Rings series, The Rings of Power. This brief teaser doesn't give much away, but has certainly got Tolkien fans talking.
- After a brief sneak peak at the end of Spider-Man: No Way Home, the full Dr. Strange 2 trailer dropped during the big game. The action-packed trailer showcases what could be the darkest MCU movie to date, has the internet asking and "was that Patrick Stewart?"
- Super Bowl commercials often see actors step back into famous roles and this year it was the turn of Jim Carrey to reprise his role from 1996's The Cable Guy in a spot for Verizon.
- Carrey wasn't the only actor returning to an iconic role for a Super Bowl commercial. Mike Myers also revived Dr. Evil from the Austin Powers film series in an ad for General Motors. Seth Green, Rob Lowe and Mindy Sterling also reprised their roles from the legendary comedy series.
Are you going to be watching the Super Bowl on Roku? We wouldn't be shocked, as the company makes our top pick for the best streaming device.
And hello to all you early arrivers: we've got a little treat.
Early this morning, Universal Pictures dropped the trailer for Jordan Peele's new movie "NOPE." While this trailer starts off with the story of the first Black-owned horse trainers business in Hollywood, things get creepy real fast. Starring Keke Palmer, Stephen Yeun and Daniel Kaluuya, this trailer is teasing a ton of supernatural activity, an upset horse and "a bad miracle."
Debuting in theaters on July 22, 2022, NOPE may stand for "Not of Planet Earth."
The weird thing about Super Bowl commercials is how they're often leaked far in advance of the game. Advertisers pay all that money just to ... well, play their own spoiler. Such is the case with the website-maker Squarespace. Its new ad starring MJ herself Zendaya (how excited are you for Euphoria season 2 episode 6?) is already live.
But as anyone who finishes that ad (or has a good ear for voices) will tell, she's not the only superstar in the ad. We're hoping 3 Stacks got paid well for that one. Squarespace would never pay someone in web-hosting, right?
Oh, and look at my lack of manners! I forgot to introduce myself. I'm Henry T. Casey, senior editor at Tom's Guide where I primarily cover streaming. And today, I've already made my wings, which you can see below (I used J. Kenji López-Alt's recipe).
And in Super Bowl ads news, Willie Nelson's partnered with ... Skechers? Yes, Willie's all about finding comfort wherever he can in this spot using his song "On the Road."
Who else just saw a bit of Peacock's Tiger King drama show JOE vs CAROLE in an ad set to Jefferson Airplane's "Somebody To Love?" Well, we've got the full 2-minute 45-second trailer for the upcoming show:
Carole Baskin is played by SNL great Kate McKinnon, and Joe Exotic is a little-less recognizable version of John Cameron Mitchell.
Oh, and we've got an update to Dwayne "The Rock" Johnson's involvement with Super Bowl 2022. Deadline reports that the XFL co-owner will appear in the NBC pre-game show, and he's set to deliver a "pre-kickoff speech."
We're thinking it won't be your standard speech, and that it could be more about "drive" and "power" and take a form similar to the rap that Eminem will deliver in the Super Bowl Halftime Show 2022.
In "weird to see you back" ads, Jim Carrey changed out of his Robotnik costume for the Sonic The Hedgehog 2 movie long enough to become The Cable Guy for this Verizon 5G ad. And this makes me wonder something, seriously: has 5G actually done enough yet to merit Jim Carrey? The hype was high, but the results so far? This is just the trailer, of course. The full ad is being saved for the game.
Wondering how I'm watching Super Bowl 2022 and all of the pre-show festivities? Well, I'm watching the Super Bowl on Sling TV, my preferred live TV service.
An NBC correspondant also just revealed that The Chainsmokers will be performing at the big game or possibly before it. I'm not sure. What I do know is that there's a rumor that the Super Bowl halftime show featuring Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige and Kendrick Lamar may also see 50 Cent join in on the fun, bringing some east coast fire to the west coast affair.
A Super Bowl commercial that I like? Promoting an NBC show I've never heard of? This clip for The Endgame where Morena Baccarin plays arms dealer Elena Federova has me actually thinking about setting it to be recorded in my DVR. Or at least that's how much I miss the Firefly co-star.
My least favorite part of the Super Bowl commercials is how I never recognize the athletes in the ads. So, thank you, Geico for calling out Ickey Woods as being the football athlete in your ad. I've got no idea who the guy in the Pizza Hut ads is. Pizza Hut didn't put the ad up on their YouTube for me to check, either.
This "Stash" ad, though, that played after it, which is trying to make investing mainstream? Love the fine text that these are all actors.
You remember all those fake shows in 30 Rock? Watching the pre-pre-pre-show on NBC, I saw a spot for the Bravo series Below Deck, about people who own yachts — which really feels like a machination of Jack Donaghy's brain. Or is that just me?
The Scorchin Pringles ad, where teen tells his girlfriend's dad how good a kisser his daughter is? I don't know how I missed it because it's not new at all (published last May on YouTube), but it's good.
Oh, and if you haven't seen this ad yet, expect to see it a lot. Real-life couple Scarlett Johansson and Colin Jost are seen here in an incident with the Amazon Alexa AI that seems awfully reminiscent of the AI-gone-too-powerful film Her, which Johansson lent her voice to.
This ad with Peyton Manning, Michael Strahan and some other football player? Not sure what they're teasing, but that was funny in its own right. Felt like a modern "wazzup?" in some way.
I hear them playing Kid Cudi's "Pursuit of Happiness" in the background of an NBC segment about Joe Burrow. And, somewhere, I bet Kanye West (if he's watching) is angry about it.
Edgar Wright isn't the only big-name director with work airing during the Super Bowl. Chloé Zhao, the Oscar-winning director of Nomadland (who also directed Marvel's Eternals) directed "A Clydesdale's Journey," the above Budweiser spot. This Super Bowl commercial has zero dialogue (this isn't Mr. Ed 2022) but a lot of inspiring feels.
Okay, NBC just played its shorter version of the Super Bowl Halftime Show trailer, and I have to say that from my personal opinion? It's so much better. While I'd rather it have Mary J's "Family Affair" (which Dr. Dre produced) in the clip like the full trailer does? It completely skips over Eminem's meme of a song "Rap God." I can only wish the actual halftime show does as well.
Above, you'll find the full ad.
A social media post of Arnold Schwarzenegger as Zeus seemed too good to be true for a funny movie, especially since it just said "February." So, we wound up getting an-already released Super Bowl commercial with Arnie and Salma Hayek as Zeus and Hera, promoting BMW's new electric vehicles.
In a spot that is very much meant to look like an excerpt from one of their movies, Seth Rogen and Paul Rudd star in this Lay's potato chips ad. We're not sure why these two would get the munchies during the Super Bowl, but we're more curious as to what Rogen sees in his bride.
Nikki Bella and Terry Crews have brought a needed dose of personality to this pre-game show. They're judging and hosting, respectively, for the new season of America's Got Talent (which starts back up on February 21).
I mentioned the older Pringles ad earlier today, so let's talk about the new one. This spot pays respect to every snacker who has ever gotten their hand a little lodged in one of those brightly colored tubes (I've got one near me to keep my energy up, it's the Scorchin Wavy Loaded Nachos).
The moral of the story? Just hold the tube up and let the chips slide out. Or else you might get stuck with that tube forever.
We just saw a little bit of this year's Uber Eats Super Bowl commercial, the part with Jennifer Coolidge (The White Lotus) eating makeup. A whole minute-long version featuring Trevor Noah (Daily Show), Gwyneth Paltrow (Goop) and even Succession's own Nicholas Braun is available above.
This Dodge RAM trucks ad might be exactly what some folks needed, a "Raminder" that it's about to be Valentine's Day. We're sure that the Super Bowl Halftime Show crew won't like the suggestion that you should duck out during that performance to find a gift. But we don't know what kind of gift you'll be able to get in that short burst.
Online retailer Rakuten really wants to make a name for itself, and so it made the same great choice that Ted Lasso's casting directors did: it brought Hannah Waddingham in. But this ad, which feels like a very low-stakes Casino Royale, will send most people walking away thinking "oh wow, Hannah Waddingham is great," rather than anything about Rakuten.
Yes, Hyundai is getting in on the Uncharted movie action. This ad, which just played during the Super Bowl's Football Night In America pre-show coverage, shows the true heroes for every one of video game (and now movie) character Nathan Drake's adventures: the folks who clean Drake's Hyundai Tucson.
Boston's beer, Samuel Adams, has a perfect pairing here with Boston Dynamics. Yes, the folks who make some of New England's finest beers have teamed up with the mad scientists behind those robotic dogs that we think are going to take us all down eventually during the robot uprising.
Based on this clip they just played, I'm just like all the NFL players in Super Bowl 2022: I have no idea what a monobob is. But that's because I am not watching the Winter Olympics. Some people love this stuff, I was never an Olympics person.
That crypto trading commercial starring Tom Brady? I'd really hate to be a Tom Brady fan watching that. Even with all of Brady's flaws and weirdnesses, this feels like a new low.
Ah, the Chainsmokers performing "Closer." Time to find commercials to watch...
Food waste is a real problem. So, Hellmann's brought in former Patriots linebacker Jerod Mayo (get it, because of his last name) to make an ad where he tackles people who he thinks are throwing away food. Even the ubiquitous Pete Davidson shows up to take a tackle.
You don't need to know about "six seasons and a movie" to enjoy this Planter's ad reuniting Community stars Joel McHale and Ken Jeong. It's all about a classic debate: do you devour snacks by the handful or eat with an intent, selecting one at a time?
I could have chosen to not embed the Caesar's gambling ads featuring J.B. Smoove and the Mannings, because I've got two reasons not to. First off: they're not good ads. They're loud, abrasive and unfunny. Second of all? These ads are everywhere. And supposedly there's one final ad that Caesar's is releasing for the big game — though the YouTube release is set for 1 a.m. ET on Monday (which may be a way to keep us on our toes).
Also, Jeff Goldblum called them the Minnesota Bengals. Which is funny.
Jason Bateman took a break from Ozarks season 4 part 2 to work on this electric vehicle ad for the Hyundai Ioniq 5. It's ... kinda funny. At least when Bateman is scrunched into a tiny car.
The charisma-deficient Mannings are being used as executives intended: for the Caesars Sportsbook Ads to tell people to set gambling limits.
You've never actually been to Flavortown if you've never seen this Super Bowl commercial for Bud Light Seltzer Hard Soda. In this ad, a society of Guy Fieri lookalikes — hidden inside the fridge, like some climate-controlled version of Narnia — prize flavor over all else. And you'll need to hit play to see their mayor feels about this alcoholic soda.
Does it matter that T-Mobile's ad with Miley Cyrus and credit to humanity Dolly Parton is the first time a godmother and goddaughter have joined forces for a Super Bowl ad? We're not sure, but in this age of misinformation, we're just hoping that's a fact and that we're not forgetting about some ad from the 1990's. If you love music in ads, then you're probably really happy with T-Mobile, which also ran an ad with Scrubs stars Zach Braff and Donald Faison:
The Super Bowl commercials are the biggest ads of the year, or so they want you to think? Michelob's bringing a comical vibe for its spot with all the athletes. Let your inner Lebowski fly with appearances from Peyton Manning, Serena Williams, Alex Morgan, Brooks Koepka, Jimmy Butler and Nneka Ogwumike at the only thing bigger than the Super Bowl: a bowling alley named Superior Bowl.
We see there's a whole app for the Halftime Show. And, lol, no we're not downloading it.
This rap and R&B halftime show is extremely long-overdue. The NFL should be ashamed that it took this long. Yes, it's often hard to get the right stars for this show, especially when the league's on bad terms with the culture (where is Colin Kaepernick playing these days?).
Yes, the halftime show is almost like hosting the Oscars, it's hard to be beloved and not just got a bunch of cheap shots from the cheap seats. The people who hate rap will have their Twitter fingers on fire. But the rest of us? It's gonna be a fun night.
So, while the Chainsmokers play, let's talk about music some more, as the team just talked about potential halftime show songs.
I'll admit, I had to google who Catherine "Kit" Hoover is, but her pick of Eminem's "Lose Yourself," is a much better pick than the track I'm worried Eminem will play ("Rap God").
As for the other picks? I'm good with everything, but I'd actually lose myself if Kendrick played "Money Trees."
This Ambulance movie looks intense and corny. A weird combination, right?
They never let this guy get a break, do they?
NBC just aired their teaser trailer for JOE VS CAROLE, a show we've already talked about on this live blog. Can Peacock make a must-see show out of an Netflix docuseries? Let's find out.
Super Gold Sunday, Dwayne "The Rock" Johnson tells us in this pre-show ad, is a once in a lifetime event, where the Super Bowl and the Olympics are happening at the same time. Yes, a Super Bowl commercial for the Super Bowl. It can happen, with the great one.
Zay-oos? Is that how you pronounce Zeus' name? Well, it is when you're a barista who's about to accidentally infuriate a man who can light him up with a big bolt.
So, there's going to be a watch party for the Lord of the Rings Rings of Power teaser trailer, which is set for 8:15 p.m. ET.
A Top Gun Maverick ad that's also a Porsche ad? That's one way to try and make it seem less obvious that this movie was delayed more than a Dr. Dre or Guns N Roses album.
The MCU meets Schitt's Creek in this Nissan ad with Eugene Levy, Catherine O'Hara, Brie Larson, Danai Gurira and Dave Bautista. All it's missing is Dr. Strange showing up to explain why the multiverse crashes in every Super Bowl commercial.
Renée Zellweger is unrecognizable in this ad for The Thing About Pam, a series about convicted real-life killer Pam Hupp where the award-winning actress has donned a fat suit.
Lindsay Lohan's always been the subject of rumor and speculation, and this Planet Fitness ad pokes at her entire history in the spotlight. And, yes, this is our first Danny Trejo spotting of the night.
Yes, we have a Super Bowl commercial for the Sonic The Hedgehog 2 movie. Of course, it starts with a pun and then we get some more of Idris Elba as Knuckles. Plus, a Winter Soldier joke.
The first Moon Knight trailer (above) didn't really give us a strong hint about how violent the show will be. We're expecting a Super Bowl commercial for the Disney Plus series, and we're very curious if it will show off the reported TV-14 rating that the show will have.
I've had my fair share of Flamin' Hot Doritos lately (not the new Taco Bell tacos, but I almost did last night), so it's finally time for animals to feel the burn. And, of course, it's set to a popular song. What's less expected? The beat for the popular track is made up of animal noises, much like the old "BUD," "WEIS," "ER." frogs.
That Bel-Air trailer that just hit? It's just a hint of what's to come...
Did you see the very fine print about YouTube TV's unlimited DVR in that ad? Those recordings don't last forever, so don't expect those shows and movies to last as long as they would on your (very slow) cable box. It's not our top pick for the best cable TV alternative, but it's not bad either.
Kevin Hart apparently wants you to think his VIP status at Sam's Club is a huge deal. But it turns out it's available for everyone with the right app.
With Headspace you can sleep with John Legend, according to this Super Bowl commercial. But just his voice, not the actual physical celebrity. We're guessing that Chrissy Teigen vetoed that feature.
Dr. Strange isn't sleeping well, he says, at the start of the trailer for Doctor Strange in the Multiverse of Madness, "Every night, I dream the same dream, the nightmare begins," he notes. Then, we see a whole lot of confusing things, and the Doctor is arrested for his crimes against reality. And it almost sounds like Patrick Stewart's voice can be heard, and Wanda Maximoff appears too, talking about things that don't seem fair (where are her kids?!).
So, people thought that was Patrick Stewart as Professor X in Doctor Strange 2, which is wild.
In this Jurassic World: Dominion trailer, Ellie Sattler and Alan Grant are back, dinosaurs are running wild through polite society and everyone else still alive in the Jurassic Park/World movies is still here, too.
The Moon Knight trailer we were hoping for? Well, it doesn't seem to deliver any new accents for Oscar Isaac, unfortunately.
The more I think about those Marvel Studios trailers, the more I smile. Moon Knight looks weird and fun, and if Marvel is ready to unveil that big a reveal in the Dr. Strange 2 trailer, who knows what awaits in the actual movie?
It's a new version of the Netflix 2022 movies trailer! We've reported a bit on this, including our initial reactions to The Gray Man and the Knives Out 2 first looks.
Check out our coverage of the Polestar 2, the EV that had a trailer that subtly seemed to mock Tesla CEO Elon Musk. I'm not our auto editor, and I live in NYC, so I'm lucky enough to have a driver's license.
We don't know who loves this Carvana ad. It sure was annoying.
Oh that was clever. A bouncing QR code on your screen, as its post-trailer still revealed, was a way to get people to sign up for Coinbase. What the heck is a Coinbase? Well, it's a Bitcoin company, and since I ignore crypto currency, I'll let y'all take that offer for $15 in free crypto, and basically play the lotto to try to win 3 million in free crypto.
Meta/Facebook's Meta Quest 2 ad is amazingly not fun. Really weird and creepy. Very on brand.
Originally shared much earlier today, the snippet of the NOPE trailer above is was just the beginning. You can see the whole thing below.
Jamie‑Lynn Sigler and Robert Iler gave us The Sopranos reunion we didn't know we needed, in a Chevy Silverado EV ad.
Serena Williams, fashionably late as usual, caps off Michelob's ad we've already talked about earlier today.
Anna Kendrick, Barbie and Skeletor in a Rocket Mortgage commercial? What in the MadLibs?
Awkwafina stars in a Disney Plus ad that takes all the Marvel characters (and more) on Disney Plus, and gives us goat versions. It's a play on the "Greatest of All Time" thing that probably sounded a lot better on paper.
The voice of former punter, now SmackDown Live color commentary guy, Pat McAfee is the heard-but-unseen star of WWE's first Super Bowl commercial since 1999.
We missed the full version of the "Do It For The Phones" commercial when it dropped earlier.
That Candle had a Super Bowl commercial moment in this weird Uber Eats ad we've covered earlier today. Also, Cousin Greg (the egg!).
That Caesar's Sportsbook commercial sure was something, wasn't it? Some Mannings got some jokes their way, and the rest was ... well, we'll keep seeing these ads everywhere won't we?
Jason Sudeikis is that darn charismatic, he could make us care about a TurboTax ad for one fleeting moment. That moment has ended, but it sure happened.
Matthew McConaughey, unimpressed by space, stars in this ad that (rightly) mocks the metaverse and all the space race for ... well ... Salesforce. Which ... ugh.
Larry David starred in an ad where he (rightly) mocks crypto trading, even though it's an ad for crypto-trading company FTX.
OK, it's halftime-time! Should be getting more ads, too. Or so we'd guess.
Any Community fan worth their salt is happy to see Jeff Winger and Ben Chang, or rather Joel McHale and Ken Jeong, reunite in this ad.
An unidentified Jonas brother showed Leslie Jones, Tommy Lee Jones and Rashida Jones how to keep up.
After Dr. Dre and Snoop started things off, surprise guest 50 Cent (who we predicted over on our Super Bowl 2022 live stream guide), has taken the Super Bowl Halftime Show stage. "In Da Club" made too much sense.
Miss Mary made it a "Family Affair" afterwards.
Who had "M.A.A.d City (Man Down)" on their halftime show bingo card? Kendrick brought it to start his section of the show!
So, it's all building to Eminem? Or a group number? Either way, Kendrick is killing it, "alright."
From "Forgot about D.R.E." to "Lose Yourself," Eminem is dusting off the big notes tonight. Wonder if we'll ever get a new Eminem album that is a big hit. Seems like his recent opuses haven't hit the same way.
Dre is tickling the ivories exclusively for everyone who says rap has no musical instruments.
For those building a playlist, this is "Still DRE."
Jim Carrey is back as The Cable Guy, who refuses to accept the modern technology, for Verizon. And J. Lo really wants you to watch the Olympics.
I'm batting 0-2 on that, as Verizon FiOS doesn't serve my block.
Ah a Scientology ad. That happened. It says we can rise.
This Google Pixel 6 ad about accurate capture of Black skin tones shouldn't need to exist. The world of smartphone cameras shouldn't have had this problem. But this is a success of an ad.
"Haven't you ever wondered, what else is out there?" So begins the first teaser trailer for Amazon's huge-budget Lord of the Rings show The Lord of the Rings: The Rings of Power. Watch above, and try to decrypt the secrets of this origin story of sorts.
That Lay's commercial is so good that we'll keep watching it, over and over again. Maybe my personal favorite of the night (possibly because of the lack of crypto).
We will never get enough of Guy Fieri, especially now that we've been to Flavortown. Think Narnia, but in your fridge and filled with frosted tips.
Did you know they actually want to make Austin Powers 4? Well, this GM ad with Michael Myers as Dr. Evil, Seth Green as Scott Evil and the rest of the villains, should make it obvious.
So, we've gotten the LoTR series ad. We've gotten the mind-breaking Dr. Strange 2 ad. What's next?
So, Ben Affleck had a gambling addiction, right? We forget that for the paycheck, right?
I know I'm not talking about the game here, but that looked bad for Burrow.
Well, back to ads, as Amazon's showing us that we should be afraid of Alexa's power. Here, we see what happens when one married couple — Scarlett Johansson and Colin Jost — keep lying, only to have their Alexa reveal their fibs.
Idris Elba is so charismatic, he can make a Booking.com ad interesting. It's still a shock that the James Bond folks haven't pulled the trigger yet.
Why am I quiet on updates ... well? All of these ads? Well, we've seen them earlier tonight.
Here's Oscar-winning director Chloe Zhao's Budweiser spot. Because the clydesdales deserve high-end direction.
Hey, it's the guy who played Phil in Modern Family, and he has a retail therapy problem. Supposedly Greenlight could have taught him how to avoid this.
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