Amazon will stream the first-ever NFL Black Friday game for free on Prime Video

Football player shown holding ball in the air with stadium as backdrop
(Image credit: Amazon)

Amazon is making the first NFL Black Friday game free for everyone to stream. Last year, the e-comm giant announced exclusive rights to the first-ever Black Friday NFL game. Today, Amazon confirmed that the game will not require a Prime membership, meaning anyone with an internet connection will be able to watch the game on Prime Video

Amazon isn't doing this out of the kindness of its heart. Black Friday is one of the e-tailer's busiest days of the year and this NFL freebie is bound to generate more attention (and perhaps sell more Amazon Prime memberships) than even the biggest Black Friday deals

The game is expected to kick off at 3 p.m. ET, and the teams are TBA. Al Michaels, Kirk Herbstreit, and Kaylee Hartung will cover the on-field action, according to Amazon. The team heading up the pre-game show will feature host Charissa Thompson, as well as  Tony Gonzalez, Ryan Fitzpatrick, Richard Sherman, Andrew Whitworth, Taylor Rooks and Michael Smith

Amazon sees success with Thursday Night Football

In 2022, Prime Video became the exclusive carrier of Thursday Night Football. According to Nielsen stats, the 15-game package on Prime Video averaged a total of 9.58 million viewers. Amazon's own stats also show that Prime Video's Thursday Night Football games attracted audiences that were eight years younger than NFL audiences on traditional channels. According to Amazon, it also regularly topped all competing programming on broadcast and cable TV.

Amazon and the NFL have yet to announce the competing teams for the big Black Friday game. However, they've confirmed that the game will be played on Friday, November 24 at 3 p.m. ET. Pregame coverage for the Black Friday game will kick off live and onsite within the host stadium. 

More from Tom's Guide

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.