Quick! Don’t miss these 12 Fire TV and Roku Prime Day deals starting at just $22

Roku and Fire TV prime day
(Image credit: Future)

Today is the final day of Prime Day, meaning this is your last chance to take advantage of major savings on some of the best Roku and Fire TV streaming devices. From entry-level streamers to premium 4K players and soundbar bundles, a wide range of devices are still discounted, but only for a limited time. Once Prime Day ends, these prices are expected to disappear.

This includes the Roku Ultra Streaming Player, now $86 after a 13% discount, and the Fire TV Cube, down to just $89 from its usual $139. On the streaming side, these devices are built to bring together all your favorite apps in one place, from Netflix, Prime Video, Disney+ and Apple TV to various free and live TV services. That makes them a simple, all-in-one upgrade for anyone looking to cut costs.

Below are the five best Roku and Fire TV deals worth snapping up before the final hours of Prime Day are over.

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Best Roku streaming device deals

Roku Ultra Streaming Box
Roku Ultra Streaming Box: was $99 now $79 at Amazon

This is basically the “no-cable-box, no-fuss” upgrade. The Roku Streaming Stick hides behind your TV, streams in crisp 4K HDR, and the rechargeable remote with hands-free voice means less hunting for batteries and more just watching.

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Roku Ultra - Ultimate Streaming Player
Roku Ultra - Ultimate Streaming Player: was $99 now $86 at Amazon

This is basically the next step up from the earlier streaming stick — a faster, more powerful version of Roku’s box-style lineup. It boots quicker, feels snappier in menus, and handles 4K streaming more smoothly, especially if you’ve got a busy Wi-Fi setup.

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Roku Streambar SE
Roku Streambar SE: was $99 now $92 at Amazon

This is basically part streaming box, part soundbar, meaning it's an all-in-one upgrade. It handles 4K streaming while boosting your TV audio with clearer dialogue and fuller sound. It’s a clutter-free way to get better picture and better audio in one compact setup.

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Roku Smart TV  32-Inch Select Series
Roku Smart TV 32-Inch Select Series: was $179 now $129 at Amazon

This is one of the easiest room upgrades you could make. The 32-inch Roku smart TV comes with a bright, clear HD display and the same simple interface as their streaming devices. It’s compact, quick to set up, and gets you straight into Netflix, Disney+, and live TV without any fuss.

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Roku Smart TV 43-Inch Select Series
Roku Smart TV 43-Inch Select Series: was $249 now $179 at Amazon

This is the bigger-screen, living room version of Roku’s smart TV lineup. The 43-inch display gives you 4K clarity with HDR, and it keeps the same super simple Roku interface so everything loads fast. Ideal if you want a straightforward TV that just gets you into streaming without overcomplicating things.

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Best Fire TV streaming device deals

Amazon Fire TV  Alexa Voice Remote Pro
Amazon Fire TV Alexa Voice Remote Pro: was $34 now $22 at Amazon

A smarter Fire TV remote with Alexa built in, letting you search, launch apps, and control playback by voice. Backlit buttons make night viewing easier, while the remote finder and custom shortcut keys add convenience when things go missing.

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Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max : was $59 now $34 at Amazon

This is Amazon’s most powerful Fire TV Stick, giving you fast 4K streaming with smoother navigation and quicker app launches. It supports Dolby Vision, HDR10+, and Dolby Atmos, plus Wi-Fi 6E, making it a solid upgrade if you want a snappier, more reliable streaming experience.

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Amazon Fire TV Soundbar
Amazon Fire TV Soundbar: was $119 now $79 at Amazon

Amazon’s Fire TV soundbar upgrades standard TV audio with clearer dialogue and fuller, more immersive sound using Dolby Audio and DTS Virtual:X. The compact design keeps setup simple, with Bluetooth support and an easy plug-in setup that instantly improves everyday streaming and movie watching.

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Amazon Fire TV  Cube
Amazon Fire TV Cube: was $139 now $89 at Amazon

Amazon’s Fire TV Cube is the fastest Fire TV device, combining a streaming box with built-in Alexa for hands-free control. It delivers 4K Ultra HD with Dolby Vision, HDR10+, and Dolby Atmos, plus Wi-Fi 6E and ultra-smooth performance for quick app launches.

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Amazon Fire TV 40" 2-Series Smart TV
Amazon Fire TV 40" 2-Series Smart TV: was $249 now $149 at Amazon

This budget-friendly Fire TV 2-Series 40-inch keeps things simple with Full HD resolution and built-in Fire TV OS for quick access to streaming apps. Alexa Voice Remote is included, making navigation and searches easier, while the compact design suits bedrooms, small living rooms, or secondary viewing setups.

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Amazon Fire TV Ember 43" 4-Series
Amazon Fire TV Ember 43" 4-Series: was $329 now $199 at Amazon

Amazon’s Fire TV Ember Series keeps the same budget-friendly 4K streaming experience, now under the updated Ember branding. It offers crisp Ultra HD picture quality with HDR support, a simple Fire TV interface, and Alexa Voice Remote control, making it an easy upgrade.

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Amazon Fire TV Soundbar Plus
Amazon Fire TV Soundbar Plus: was $489 now $379 at Amazon

The Soundbar Plus with subwoofer and surround speakers turns a basic TV setup into a full 5.1 home cinema, adding deeper bass, clearer dialogue, and more immersive Dolby Atmos and DTS:X sound. Easy wireless setup keeps everything clean while still delivering a proper cinematic upgrade.

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It’s the final day of Amazon Prime Day, and we’re tracking all the best live deals in real time. Check our main live blog so you don’t miss last-minute discounts on everything from kitchen gadgets to TVs.

Looking for the best streaming deals? This is your last chance — we’re rounding up all the top discounted subscriptions on Amazon before Prime Day ends.

Alix Blackburn
Senior Streaming Writer (UK)

Alix is a Senior Streaming Writer at Tom’s Guide, which basically means watching the best movies and TV shows and then writing about them. It’s a dream job for someone who’s been obsessed with storytelling since she first figured out how to work a remote. 


Before joining Tom’s Guide, Alix honed her skills as a staff writer with outlets like Screen Rant and Bough Digital, where she discovered her love for the entertainment industry. 


She heads to the cinema every week as a tradition, no matter what’s showing. For her, movies aren’t just entertainment — they’re a ritual, a comfort, and a constant source of inspiration. When she’s not at her desk or at the cinema, you’ll probably find her deep into a horror video game on her PC.

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