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Polish Carrier Embellishes iPhone Queues With Actors

When the iPhone launched in the U.S. back in July, there were people queuing a whole week in advance. The fact that these people may or may not have been environmental activists aside, on the day of the iPhone 3G launch, there were more than a few genuine fans who wanted to be the first to get their hands on the product.

While we know that this wasn’t the case everywhere, we didn’t think that anyone would pay actors to stand in line in an attempt to drum up more sales. We don’t know who looks the worst in a situation like this, the carrier, Apple, or Orange Poland’s marketing people. A spokesperson for Orange told Reuters that there would be fake queues in front of 20 stores around the country to drum up interest in the iPhone when it launches Poland today.

The marketing ploy is a result of little interest in Apple’s astoundingly popular 3G handset and there are several speculations as to why the Poles aren’t so hot for the iPhone. Many would be inclined to believe that it’s because the Polish don’t want to fork out their hard earned Euro for such an expensive handset. Another is that they’re not happy with the service plan offered by Orange and rather than complaining about the price, opting not to buy it.

Either way, it appears to be a complex case of Apples and Oranges.

(via Reuters)

Jane McEntegart works in content marketing at Intel and was previously Manager of Content Marketing at ASUS North America. Before that, she worked for more than 7 years at Tom's Guide and Tom's Hardware, holding such roles as Contributing Editor and Senior News Editor.

  • they don't want to buy it because it is a bad cellphone. there dozens of better cellphones that are cheaper than this.
  • jarnail24
    Does it have problems like here in the u.s. that could be a big reason.
  • bydesign
    There are not dozens of better smart phones, I have use most of them and they all have short comings. The major problem is 3G is broken on this phone. I called tech support and they said to disable 3G to which I replied back that they have 25 days to fix it, or I was returning it and canceling the contract. While I would never jump on the class action suite I think they will loose this one. When I asked Tech support if I should exchange it they said "it would not solve the problem". To me that was admitting that the phone are all defective.

    I personally bought it to get emial from work and had extremely low expectations for it. It's sexy and it's "fun" to play with. The bad for me is the text message notification wont wake me at night and you can't even change the new email notification chirp. On the other hand I never personally met a apple fan that was productive so maybe that why that's not an issue for them.

    At the end of the day I think this suggest that all those Polish jokes are a bit flawed or perhaps that they're too simple for the marketing hype to affect them. Either way it's the right move for them.