October Prime Day — 27 early deals I'd shop now on Roku, Skechers, Lego, Crocs and more

Yeti tumbler, Skechers shoes, Blink camera, AirPods Pro 2 and TCL TV
(Image credit: Yeti, Skechers, Blink, Apple and TCL)

Get ready for October Prime Day. Yup, Prime Big Deal Days is less than a week out. The 48-hour event starts on October 7th and it's designed to kick off the holiday shopping season.

I've been covering retail holidays for over a decade and while I used to do most of my holiday shopping in November, for the past few years I've started my holiday shopping in late September. That's due to the fact that major retailers have extended Black Friday beyond November. In fact, some of my favorite November Black Friday deals are the same ones I see in early fall.

It's a similar case with Prime Big Deal Days. Amazon has released a vast number of sales you can start shopping now. As someone who just purchased an iPhone 17 Pro, my favorite sale right now is this huge discount on iPhone cases and accessories from $12. It's rare to find so many iPhone cases on sale simultaneously, so this is a sale I'd shop ASAP.

Additionally, Amazon has its Ring and Blink Security Cameras on sale from $24. It's the biggest sale I've seen on Ring/Blink devices — even bigger than July Prime Day —and it includes many of our favorite security cameras.

Below, I've rounded up the best early Prime Day deals to shop now. Alternatively, for more ways to save, make sure to check out our list of the best Amazon promo codes this week.

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Louis Ramirez
Louis Ramirez

I'm the Editor in Chief of deals at Tom's Guide and I've been covering Amazon deals since the very first Prime Day. From running sneakers to coffee machines, I refuse to pay full price for my purchases and throughout the years I've learned the best times to shop and where to find the best deals. I'll be your guide to the best Amazon deals this upcoming holiday season.

Top deals now

Amazon Haul: deals from $3 @ Amazon

Amazon Haul: deals from $3 @ Amazon
Amazon Haul is a new storefront featuring inexpensive deals on fashion, home, lifestyle, and more. The site is featuring aggressive apparel deals on major brands like Columbia, Under Armour, New Balance, Forever 21, and more. Name-brand apparel starts from $3, though not all sizes and colors are always on sale.

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Lego sale: deals from $8 @ Amazon

Lego sale: deals from $8 @ Amazon
The best Lego deals can usually be found in November and December, so I'm a little shocked that so many Lego sets are on sale now. You can get everything from Disney to Star Wars as well as generic sets.

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Adidas sale: deals from $9 @ Amazon

Adidas sale: deals from $9 @ Amazon
Get ready for fall. From hoodies to sneakers, Amazon is offering a wide variety of Adidas deals on men's, women's and children's apparel. After discount, deals start as low as $9.

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YETI sale: deals from $10 @ Amazon

YETI sale: deals from $10 @ Amazon
If you're a fan of YETI, you know that a sale doesn't come around often enough. That's why now is the perfect opportunity to save big on drinkware and cooler deals starting at just $10. So don't wait — snag a new cooler or water bottle before these discounts disappear!

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Alexa devices: deals from $17 @ Amazon

Alexa devices: deals from $17 @ Amazon
Amazon hardware is getting a huge discount ahead of Prime Big Deal Days. Right now, devices are on sale from $17. The sale includes Ring, Blink, Fire TV, and more. For example, right now you can get the Blink Whole Home Bundle for just $84 (pictured, was $179). That's cheaper than it was during the July Prime Day. It features a Blink Outdoor 4, Mini 2 camera, Video Doorbell (2nd Generation), and Sync Module Core. This bundle is ideal for keeping an eye on the surroundings of your home. You save $95 on the entire package.

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Skechers shoes/apparel: from $27 @ Amazon

Skechers shoes/apparel: from $27 @ Amazon
Amazon is having a massive Skechers sale right now. The sale includes sneakers and apparel for men, women, and children on sale from $27.

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TV sale: deals from $69 @ AmazonPrice check: from $69 @ Best Buy | from $74 @ Walmart

TV sale: deals from $69 @ Amazon
Amazon has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. By comparison, Best Buy is offering a similar sale with prices from $69.
Price check: from $69 @ Best Buy | from $74 @ Walmart

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Apparel

Carhartt sale: deals from $9 @ Amazon

Carhartt sale: deals from $9 @ Amazon
If you're looking to upgrade your wardrobe, Carhartt has tons of rugged and stylish pieces you'll want to rock all season long.

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New Balance sale: up to 50% off @ Amazon

New Balance sale: up to 50% off @ Amazon
Amazon is currently hosting a huge New Balance sale that knocks up to 50% off select running shoe styles and athletic apparel. Whether you're looking for a training shoe, a casual pair of sneakers or some new fitness clothing, there's a little something for everyone in the New Balance sale.

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Cushionnaire sale: up to 40% off @ Amazon

Cushionnaire sale: up to 40% off @ Amazon
If you're in the market for some Birkenstocks, but don't want to pay the hefty price, I have the recommendation just for you. Cushionnaire is a brand that makes super comfy slides (among other styles) that resemble Birkenstocks — except they're a fraction of the price. Our deals writer Olivia Halevy has a pair of the pictured sandals, which are now up to 40% off and she absolutely loves them.

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Adidas Techfit Training Short Leggings (Women's)
Adidas Techfit Training Short Leggings (Women's): was $25 now $19 at Amazon

When it's too hot for leggings, opt for these Adidas Techfit Training Shorts. These compression short leggings fit snugly for extra support, while wicking sweat off your body to keep you comfortable and dry.

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Columbia: deals from $24 @ Amazon

Columbia: deals from $24 @ Amazon
Get your wardrobe fall and winter ready with the latest sale from Columbia. Amazon is discounting many of our favorite Columbia apparel with deals from $24. From versatile zip-ups to lightweight fleeces, there's bound to be something for you in the latest sale. For example, you can get the Columbia Sweater Weather Full Zip for just $55 (pictured, was $90).

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Smartphones

iPhone 17 accessories: from $12 @ Amazon

iPhone 17 accessories: from $12 @ Amazon
From Apple's TechWoven Case to Apple's iPhone Air Bumper, Amazon is slashing the price of various iPhone 17 cases and accessories. For example, I purchased this iPhone 17 Pro Silicone Case for just $43 (Apple sells it for $49). After discount, prices start from $19 for cases or $12 for cables/accessories.

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Samsung Galaxy S25 Edge
Samsung Galaxy S25 Edge: was $1,099 now $699 at Amazon

The new Galaxy S25 Edge sports a 5.8mm profile, which is 31% thinner than the Galaxy S25 Ultra. It features a 6.7-inch AMOLED QHD+ 120Hz display, Snapdragon 8 Elite chipset, 12GB of RAM, and 256GB of storage. It also has a 200MP main camera with 10x digital zoom and a 12MP front camera with 85-degree FOV. In our Galaxy S25 Edge review, we called it a svelte phone that offers the same One UI 7 experience and Galaxy AI features found on the S25 Ultra. Just keep in mind you'll need to charge it during the day as its battery life only hit 12 hours and 24 minutes in our testing.

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Smart home

Kasa Smart Light Bulb
Kasa Smart Light Bulb: was $16 now $9 at Amazon

This Kasa Smart Light Bulb displays are conveniently compatible with Alexa and Google Assistant. Adjust the brightness from 1% to 100%. You can even dim them for a DIY sunrise alarm, scheduling them to brighten in the morning gradually and slowly dim down after sunset to kickstart a sleeping routine.

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Blink Mini 2
Blink Mini 2: was $39 now $19 at Amazon

The Blink Mini 2 is Blink's new indoor and outdoor security camera. It's weatherproof and comes with several useful features like color night vision, person detection and an easy-to-use companion app. We noted in our Blink Mini 2 review that it didn't have the best sound quality, but if you want a cheap security camera with Alexa integration, you can't go wrong here.

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Blink Outdoor 4
Editor's Choice deal
Blink Outdoor 4: was $79 now $34 at Amazon

The Blink Outdoor is a fully wireless home security camera that records video in 1080p, lets you store video locally (or in the cloud), and has a two-year battery life. The Editor's Choice camera holds a spot in our list of the best home security cameras. This is the cheapest it's been all year.

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Roku Streaming Stick Plus 2025
Roku Streaming Stick Plus 2025: was $39 now $29 at Amazon

The Roku Streaming Stick Plus 2025 is the latest upgrade in Roku’s lineup, replacing the previous Express 4K Plus. This newer model is smaller, faster, and more powerful, offering stunning 4K HDR and Dolby Vision streaming. With improved Wi-Fi and access to thousands of channels, it’s one of the best Roku devices right now.

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Ring Battery Doorbell with Ring Indoor Cam
Ring Battery Doorbell with Ring Indoor Cam: was $139 now $69 at Amazon

This deal gets you Ring's video doorbell and a Ring Indoor Cam. The doorbell can be wired or run on battery power, has head-to-toe video, and is the least expensive of Ring's video doorbells that can let you know if there's a package at your door. Unlike pricier models, though, it lacks a removable battery.

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TVs

Roku 55" Select 4K TV
Roku 55" Select 4K TV: was $349 now $299 at Amazon

This 55-inch Roku TV is part of Roku's 2025 lineup. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.

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Insignia 70" F50 4K Fire TV
Insignia 70" F50 4K Fire TV: was $499 now $349 at Amazon

Who says TVs have to cost a fortune? This 70-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.

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TCL 55" QM7K Mini-LED TV
TCL 55" QM7K Mini-LED TV: was $699 now $617 at Amazon

The TCL QM7K is a budget-friendly Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without breaking the bank. It features built-in Google TV with Chromecast, a slate of sought-after gaming features (such as HDMI 2.1 and 4K gaming up to 144Hz), and a bright, colorful picture worthy of movie night. In our TCL QM7K QD-Mini LED TV review we said the Editor's Choice TV is an affordable TV you can count on.

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Hisense 65" U8QG Mini-LED TV
Hisense 65" U8QG Mini-LED TV: was $1,499 now $1,081 at Amazon

It's not every day you see a new 2025 model getting a major discount on the heels of its release, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.

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Apple

Apple AirTag (4-pack)
Apple AirTag (4-pack): was $99 now $74 at Amazon

The Apple AirTag is an excellent Bluetooth tracker that is extremely easy to set up and does a great job of locating your valuables. Each coin-sized tracker offers a replaceable battery lasting over a year, water resistance, and seamless integration with iPhones. This bundle includes four, so you can have one on multiple items. This is just $5 shy of the the lowest price we've ever seen for this 4-pack.

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Apple AirPods Pro 2 (USB-C)
Apple AirPods Pro 2 (USB-C): was $249 now $199 at Amazon

With the AirPods Pro 3 now available for preorder, prices have fallen on the older version. The AirPods Pro 2 pack Apple's H2 chip to provide 2x more noice cancellation than their predecessors. They also offer Personalized Spatial Audio with dynamic head tracking for a more immersive audio experience. In our AirPods Pro 2 review, we said they take everything we loved about the original AirPods Pro to the next level. This new model includes a USB-C charging case.

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Apple 11" iPad (Wi-Fi/128GB)
Apple 11" iPad (Wi-Fi/128GB): was $349 now $299 at Amazon

The 2025 iPad features a larger 11-inch (2360 x 1640) screen, A16 CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. The base model features 128GB of storage, which double the capacity of its predecessor. It's available in 128GB, 256GB, and 512GB capacities.

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Apple MacBook Air 13" (M4/256GB)
Apple MacBook Air 13" (M4/256GB): was $999 now $799 at Amazon

In our MacBook Air M4 review, we said the Editor's Choice laptop is irresistible thanks to its speedy performance, sharper camera and lower starting price. The MacBook Air M4 supports dual external monitors, even when you have the laptop's lid open. And it packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM and 256GB SSD.

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Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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