KitchenAid just launched a new Color of the Year for its stand mixer — and we’re in love

KitchenAid Artisan Series 5 Quart Tilt-Head Stand Mixer in Beetroot on a table with the K400 Blender in the background

(Image credit: KitchenAid)

KitchenAid is renowned for its striking color range across some of the best stand mixers. The iconic Artisan stand mixer is available in all sorts of tones, from the famous Empire Red to the more quirky Matcha and Majestic Yellow — with 27 options in total at the moment. Whatever theme your kitchen has, there’s essentially a KitchenAid color to match. And while these appliances can more than handle their own when it comes to baking, each color is a work of art to display in its own right.

While you might think 27 color options is pretty expansive, KitchenAid is actually adding one more tone to the range — and it’s a real jaw-dropper. If you’ve been on the fence about buying one of these stand mixers, this announcement may tip you over the edge, and it’s available to buy now.

Not sure if a stand mixer is right for you? Check out our guide on hand mixer vs stand mixer if you're stuck between the two.

Beetroot is KitchenAid’s new Color of the Year 2022

KitchenAid Artisan Series 5 Quart Tilt-Head Stand Mixer and K400 Blender in Beetroot — (Image credit: KitchenAid)

Beetroot is the latest colorway to grace these iconic appliances. This vibrant tone is designed to catch your eye rather than blend in, and it certainly does that. This magenta take reminds us to break routine and have a new outlook on life. It will certainly inject some personality into your kitchen, and encourage creativity in the home.

While intense, the beetroot color almost has a sleek and seductive accent to it. It would best suit kitchens with yellow, orange or green tones. But, the beauty of this colorway is its individuality, so don’t be afraid to go out on a limb and let it "pop" on your counter.

If you’ve fallen in love with this Beetroot colorway, it’s now available on the KitchenAid Artisan Series 5 Quart Tilt-Head Stand Mixer ($499.99, KitchenAid) as well as the K400 Blender ($299.99, KitchenAid). Take a look at our KitchenAid promo codes to see if you can get a lower price.

Plus, to celebrate this announcement, KitchenAid is partnering with Stan’s Donuts to bake a limited beetroot-colored donut, which you will find at Stan’s locations across Chicago as well as nationally on Goldbelly.

KitchenAid Beetroot inspired donut from Stan's Donuts — (Image credit: KitchenAid and Stan's Donuts)

If Beetroot isn’t to your taste, be sure to check out the other colorways KitchenAid has to offer. These appliances not only look good, they deliver in performance too, with some of the best blenders and best food processors as part of the range.

Katie looks after everything homes-related, from kitchen appliances to gardening tools. She also covers smart home products too, so is the best point of contact for any household advice! She has tested and reviewed appliances for over 6 years, so she knows what to look for when finding the best. Her favorite thing to test has to be air purifiers, as the information provided and the difference between performances is extensive.