I'm a deals editor and these are the 21 early Super Bowl TV deals I'd buy now

Three over-sized TVs show on a football field
(Image credit: Amazon)

The first Super Bowl TV deals of 2026 are here. If you need a new TV for the big game, now's the time to make your purchase. Big-screen TVs are undergoing aggressive discounts and if you make your TV purchase now, you'll have your TV delivered and installed in time for game day.

Even if you're not an NFL fan, mid-January is a great time for TV deals and I've always recommended shoppers take advantage of these sales to get the best TV they can afford at a fraction of its full price.

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Editor's Picks

TCL 75" QM5K 4K Mini-LED TV
TCL 75" QM5K 4K Mini-LED TV: was $1,199 now $699 at Best Buy
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The QM5K has built-in Google TV features for all of your streaming needs, plus Dolby Vision support. Its handiest feature is its Mini-LED backlighting, which is difficult to find at this price point. If you're going to shop in this price range, I recommend going with the QM5K over a super-cheap TV from a brand like Insignia or Onn.

Hisense 75” U65QF 4K Mini-LED TV
Hisense 75” U65QF 4K Mini-LED TV: was $1,016 now $699 at Amazon
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Hisense's most-affordable Mini-LED TV is one of the most cheapest ways to secure Mini-LED backlighting. Its class-leading brightness make it a great pick for daytime sports, but its Fire TV-based software might not be everyone's cup of tea.

Samsung 65" S84F 4K OLED TV
Samsung 65" S84F 4K OLED TV: was $1,999 now $899 at Best Buy
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Samsung's most affordable OLED TV of 2025 may not be as much of a showstopper as the brand's flagship-level S95F, but it's priced well for a 65-inch OLED TV. It also comes with a useful array of gaming enhancements and streaming features. It's gone up a bit since Black Friday and Cyber Monday, but is still under $1,000, making it a hard bargain to beat.

Samsung 85” Q7F 4K QLED TV
Samsung 85” Q7F 4K QLED TV: was $1,399 now $1,099 at Amazon
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Samsung's entry-level QLED TV improves upon its predecessors from previous years with a direct-LED display rather than a garden-variety, edge-lit panel. This means it has better overall contrast than previous Samsung QLEDs at this price range. I still recommend one of the Mini-LED TVs on this list over the Q7F, but if the name of the game is "Save Money," this one might be the ticket.

OLED TVs

LG 48" B5 4K OLED TV
LG 48" B5 4K OLED TV: was $1,299 now $699 at Best Buy
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The B5 is LG's most affordable OLED of 2025, but don't let that fool you into thinking that it's not a terrific TV for folks looking to save money on an OLED. In addition to supporting 4K gaming at 120Hz, the B5 also supports Dolby Vision HDR and costs significantly less than its higher-end counterparts.
55" for $1,099
65" for $1,199
77" for $1,599
83" for $2,499

Panasonic 55" Z85 4K OLED TV
Panasonic 55" Z85 4K OLED TV: was $1,599 now $797 at Amazon
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Panasonic TVs are making a comeback in the U.S. Built around Panasonic's HCX Pro AI Processor MKII, its new OLED TV offers support for HDR10/HDR10+/Dolby Vision/HLG and Dolby Atmos audio. On the gaming front, you get a 120Hz panel with VRR, AMD FreeSync Premium, and NVIDIA G-Sync support. It comes in 55- and 65-inch size options.

Samsung 55" S85F 4K OLED TV
Samsung 55" S85F 4K OLED TV: was $1,499 now $999 at Best Buy
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Samsung's most affordable OLED TV of 2025 is the S85F, and right now, the 55-inch version of this TV is just $999. It doesn't offer the blisteringly bright HDR performance you'll get with Samsung's flagship-level, quantum dot-equipped OLED TVs, but there's still plenty to love, including a full slate of HDMI 2.1-compatible inputs for Xbox Series X and PS5.

Sony 55" Bravia 8 4K OLED TV
Sony 55" Bravia 8 4K OLED TV: was $1,699 now $1,199 at Best Buy
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The Bravia 8 was launched in 2024 and while it may not produce the most impressive performance metrics, it does offer incredible color coverage in HDR and superb upscaling. It also comes with an ATSC 3.0 tuner, netting access to Nextgen TV and 4K broadcasts.

LG 55" C5 4K OLED TV
LG 55" C5 4K OLED TV: was $1,999 now $1,199 at Best Buy
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The LG C5 OLED is one of our favorite value TVs and a brilliant OLED for those looking to save a little on the more advanced screen. With the C5, you get tons of gaming features, including a 144Hz refresh rate built on four total HDMI 2.1 ports. LG's webOS platform also has a slew of free channels to dive into as well as cloud gaming platforms.

75"+

Samsung 75" Crystal 4K TV
Samsung 75" Crystal 4K TV: was $649 now $449 at Best Buy
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Samsung's Crystal TVs are known for offering top-rated performance at a budget-friendly price. The U7900 is no exception. This 2025 TV includes HDR10+ support, built-in Alexa/Bixby, and two HDMI ports.

Insignia 75" QF 4K Fire TV
Insignia 75" QF 4K Fire TV: was $649 now $449 at Amazon
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Who says TVs have to cost a fortune? This 75-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.

TCL 75" QM6K 4K Mini-LED TV
TCL 75" QM6K 4K Mini-LED TV: was $999 now $798 at Amazon
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The TCL QM6K has been one of my go-to recommendations during major sales events. The QM6K is a budget-friendly Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without spending too much. It's also a great TV for gamers on a budget, thanks to an above-average set of enhancements, such as a native 144Hz refresh rate, which you can access from the two HDMI 2.1 inputs. In our TCL QM6K Mini-LED TV review, we said it won't replace an OLED TV, but it gives you excellent Mini-LED performance in an affordable package.

Hisense 75" U8N Mini-LED 4K TV
Hisense 75" U8N Mini-LED 4K TV: was $999 now $899 at Amazon
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The Hisense U8N isn't just one of the most value-forward TVs you can buy, it's one of the best TVs, period. Surprisingly, this excellent deal is still available. As you'll see in our Hisense U8N review, this set features a bright Mini-LED display with impressive backlight control, making it a versatile pick for both bright- and dark-room viewing. Thanks to an array of high-end features, the U8N is a great pick for casual and dedicated gamers, too.

Samsung 98" DU9000 4K TV
Samsung 98" DU9000 4K TV: was $2,499 now $1,897 at Amazon
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Make your TV the centerpiece of your living room with Samsung's massive 98-inch TV. As part of the company's budget Crystal line, this 98-inch TV is priced aggressively, yet includes plenty of features Samsung is known for. That includes a 120Hz display, HDR10 support, and Samsung's Tizen OS.

60-65"

Onn 65" 4K Roku TV
Onn 65" 4K Roku TV: was $348 now $298 at Walmart
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If you want a big-screen TV, but don't want to spend too much — this is the TV deal for you. Walmart has its Onn 65-inch 4K Roku TV on sale for $298. The TV features HDR10 support, Dolby Audio, Apple AirPlay/HomeKit/Hey Google compatibility, and a voice remote. Plus, it uses Roku's excellent software to bring you hundreds of streaming apps like Hulu, Netflix, Apple TV, and more.

Roku 65" Select Series 4K TV
Roku 65" Select Series 4K TV: was $449 now $399 at Amazon
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The Roku Select Series 2025 model bumps the resolution up to 4K and adds support for Apple AirPlay, and Apple HomeKit, Amazon Alexa and Google Assistant. It comes with two HDMI ports for consoles or other devices. This set is beloved by the Tom's Guide team, with multiple members adding it to their homes.

TCL 65" T7 4K QLED TV
TCL 65" T7 4K QLED TV: was $699 now $499 at Amazon
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The TCL T7 is a 4K QLED TV with a 144Hz refresh rate, 288Hz variable gaming refresh rate, bezel-less design, and four HDMI ports. The TV also supports Dolby Vision/HDR10/HDR10+/HLG and Dolby Atmos. Thjs is the cheapest price I've seen for this size.

Sony 65" Bravia 2 II 4K LED TV
Sony 65" Bravia 2 II 4K LED TV: was $699 now $599 at Best Buy
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Sony's Bravia 2 II (read as "mark two") launched in 2025, offering budget pricing on an LED screen. While it may not boast sophisticated display technology, it is equipped with special PS5 features that enhance visuals for gamers, and it's kitted with Google TV, so you have access to all your favorite content, plus tons of free channels.

50-59"

Hisense 55" U7QG Mini-LED 4K QLED TV
Hisense 55" U7QG Mini-LED 4K QLED TV: was $913 now $649 at Amazon
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This Mini-LED TV brings several enticing upgrades for gamers. Built on a 165Hz refresh rate with a Game Mode Ultra mode, the Hisense U7QG is designed to be the best seat in the house for the PS5, Xbox Series X, and even your PC. Add to that one serious sound system in its 2.1.2-channel speaker and you've got a powerhouse of a TV with tons of flare.

Hisense 55" U8 4K Mini-LED TV
Hisense 55" U8 4K Mini-LED TV: was $999 now $799 at Amazon
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It's not everyday you see a 2025 TV getting a major discount, but the U8QG is an icon in this regard (and many more). It's bound to be among our favorite gaming TVs this year thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.

Samsung 55” QN70F Neo QLED TV
Samsung 55” QN70F Neo QLED TV: was $899 now $799 at Best Buy
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Full disclosure: we've not yet tested the QN70F, one of Samsung's mid-range TVs for 2025. That said, we've seen it up close and personal, and for this price, it's well worth considering. Like the rest of the brand's Neo QLED lineup, the QN70F blends quantum dots and Mini-LED backlighting for a punchy presentation. The QN70F is also packed with gaming features, like four HDMI 2.1-compatible inputs and support for 4K gaming at 120Hz. That's fantastic for the price point.

When is the Super Bowl 2026?

Super Bowl TV deals

(Image credit: Shutterstock)

Super Bowl LX takes place Sunday, February 8, 2026 at 6:30 p.m. (ET) at the Levi's Stadium in Santa Clara, CA. Bad Bunny will headline the halftime show.

Who has the best Super Bowl TV deals right now?

Do TVs go on sale for the Super Bowl?

Retailers from Best Buy to Walmart offer steep Super Bowl TV deals ahead of the big game. To be fair, TV sales can be found year-round. However, mid January through early February sees an uptick in discounts as retailers offer enticing deals to get consumers to upgrade their TV in time for the game. You'll typically find the best Super Bowl TV deals on big-screen sets (75 inches and above) with prices as low as $499.

Do TV prices drop after the Super Bowl?

The Super Bowl will be held on February 8. However, TV deals will continue well after the game is finished. That's due to the fact that Presidents' Day will be held on February 16. As the first major retail holiday of the year, Presidents' Day is traditionally filled with huge savings, especially on TVs. If you can wait till February, you'll definitely find more TV deals to choose from.

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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