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Epic Prime Day deal: iPhone 12 on sale for the lowest price

iPhone 12 deal
(Image credit: Tom's Guide)

Prime Day deals are in full swing, meaning you can save big on the industry's finest tech and even on Apple products. So if you've been patiently waiting for the right moment to snatch yourself a new iPhone, now's the time to act.

For a limited time only, Amazon UK has put the iPhone 12 (256GB, Blue) on sale for £799. That's saving you a whopping £150 off its original price, making it one of the hottest Prime Day deals we've seen so far. One thing to note, however, is that this is a Prime Day exclusive deal that is only available to Amazon Prime members. 

iPhone 12 (256GB, Blue): was £949 now £799 @ Amazon UK

iPhone 12 (256GB, Blue): was £949 now £799 @ Amazon UK
This Prime Day deal takes a generous 16% off Apple's iPhone 12, saving you a total of £150. iPhone 12 is one of the best smartphones on the market right now. This phone packs a 6.1-inch OLED display, an A14 Bionic chip, 4GB of RAM, 256GB of storage, and a battery life of 8-10 hours. 

As of right now, iPhone 12 is one of the best phones on the 2021 market, and it's easy to see why. In our iPhone 12 review, we praised Apple's latest flagship smartphone for its attractive design with flat bezels and the MagSafe wireless charging, 5G compatibility and solid battery life.

Weighing just 5.78 ounces, the iPhone 12 sports a 6.1-inch OLED display, 256GB of storage (for this particular model), 5G connectivity, and a battery life of approximately 8-10 hours off a single use. Photography and content creators alike will also appreciate the phone's 12MP wide (ƒ/1.6) and 12MP ultrawide (ƒ/2.4) rear camera lenses. The iPhone 12 can also up your selfie game, thanks to its 12MP (ƒ/2.2) front camera lens. 

Of course, Apple's latest iPhone 12 line-up also included the smaller iPhone 12 mini and the pricier iPhone 12 Pro series, however, if you're struggling to decide between all of the configurations available, the standard model is a perfect compromise. 

All-in-all, even if you're contemplating whether to wait for the iPhone 13, iPhone 12 makes a perfect choice for those looking for a sleek yet powerful smartphone. Apple devices aren't usually discounted for as much as £150 off, so this is a rare opportunity to save yourself over 15% on one of the best phones of 2021. 

And in case you wanted to check out more Apple deals during Amazon's annual two-day sales event, make sure to head over to our best Prime Day Apple deals page for more guidance. 

Shop other Prime Day sales at Amazon UK

Denise Primbet

Denise is a news writer at Tom’s Guide covering all things tech, gaming software/hardware, streaming, and more. She regularly produces short-form news articles as well as long-form content, including reviews, buying guides, how-tos, and features. When she's not live-streaming horror games on Twitch, she can be found exploring East London while playing Pokemon Go. She’s also a part-time piano enthusiast and regularly experiments in the kitchen. You can reach her at denise.primbet@futurenet.com.