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I never pay full price for new iPhones — here's how you can score an iPhone 17 Pro for free

Orange iPhone 17 Pro held in hand
(Image credit: Tom's Guide / John Velasco)

The iPhone 17 Pro is easily one of the best phones of 2025. Yes, it's $100 pricier than last year's base iPhone 16 Pro, but you don't have to pay full price to get your iPhone 17 Pro. There are plenty of iPhone 17 deals that can help lower the cost of Apple's new flagship.

I've been tracking iPhone deals for over a decade and the easiest way to avoid paying full price for your iPhone 17 Pro is to trade in your old smartphone. Apple will offer from $40 to $700 for your old phone. This is a simple solution with generally no strings attached.

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iPhone 17 Pro

iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
Free Apple Watch + iPad!
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iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
Verizon is offering the iPhone 17 Pro on the house. Simply open a new line with an eligible unlimited data plan and you'll get your iPhone 17 Pro for free. Plus, you'll get a free Apple Watch 11 and iPad A16. (Note: Both free devices will require their own data plans with Verizon). The iPhone 17 Pro features a 6.3-inch OLED 120Hz display (2622 x 1206), A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro review, we said its its upgraded 48MP telephoto camera, 18MP Center Stage front camera, and vapor cooling chambers are significant changes to reaffirm its status as Apple's premium phone.

iPhone 17 Pro: free w/ trade-in + unlimited @ T-Mobile
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iPhone 17 Pro: free w/ trade-in + unlimited @ T-Mobile
T-Mobile is offering the iPhone 17 Pro for free when you trade-in an old device and sign up for an eligible unlimited data plan. Alternatively, you can get up to $830 off with a new voice line and trade-in on most data plans.

iPhone 17 Pro: free w/ trade-in + unlimited @ AT&T
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iPhone 17 Pro: free w/ trade-in + unlimited @ AT&T
New and existing AT&T members can pick up an iPhone 17 Pro for free with trade-in. You'll need to be signed up to one of AT&T's qualifying unlimited plans to get this deal.

Visible: 50% off Visible+ Pro annual plan @ Visible
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Visible: 50% off Visible+ Pro annual plan @ Visible
Visible's deal won't slash money off the iPhone 17 Pro, but instead it'll lower your monthly data bill by 50%. New members can take 50% off the Visible+ Pro annual plan when you bring any iPhone 17 and your number to Visible. Use coupon "ILUVIPHONE" at checkout to get this deal. Visible+ Pro typically costs $45/mo and offers premium data on Verizon’s 5G Ultra Wideband network and 4K UDH quality video. It also includes free smartwatch service. This deal excludes ports from Verizon and its brands (StraightTalk, Total Wireless, Simple Mobile, etc). Deal ends September 30 at 11:59pm (ET).

iPhone 17 Pro: free w/ trade-in + unlimited @ Xfinity Mobile
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iPhone 17 Pro: free w/ trade-in + unlimited @ Xfinity Mobile
New and existing Xfinity Mobile customers can take up to $1,100 off the iPhone 17 Pro when you open a new line with an eligible data plan. New customers must activate a new Xfinity Mobile line within 30 days of purchase, whereas existing customers can upgrade one of their existing lines to receive the deal.

iPhone 17 Pro: $7/mo + Infinite Access @ Boost Mobile
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iPhone 17 Pro: $7/mo + Infinite Access @ Boost Mobile
Boost Mobile is offering the iPhone 17 Pro for just $7.50/month over 36 months when you sign up for an Infinite Access for iPhone plan ($65/month). Infinite Access covers the cost of both an unlimited data plan with 30GB of high-speed data plus your phone. Every year, you're eligible to upgrade to a newer model.

iPhone 17 Pro: free w/ trade-in + unlimited @ Optimum
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iPhone 17 Pro: free w/ trade-in + unlimited @ Optimum
New and existing Optimum customers can get the iPhone 17 Pro for free. You'll need a qualifying trade-in on an Unlimited or Unlimited Max data plan to get this deal.

iPhone 17 Pro: up to $700 w/ trade-in @ Apple Store
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iPhone 17 Pro: up to $700 w/ trade-in @ Apple Store
The Apple Store is offering up to a $700 credit when you trade-in your old smartphone for one of the new iPhone 17 models. For example, an iPhone 13 will get you up to a $200 credit, whereas an iPhone 16 will get you up to a $450 credit.

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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