Club Benefits
If you thought the Nintendo Switch 2 was already quite expensive, then you're probably not alone. Sadly, it seems that Nintendo's investors don't agree with customers. In fact, according to a report from Bloomberg, investors aren't happy that Nintendo isn't charging more for its latest console.
According to the report, Nintendo's stock price is still on the decline, sinking below its rival Sony. This is despite the fact that Nintendo is seemingly doing better than Sony, thanks to a slew of successful game releases, and data showing that the Switch 2 is apparently selling faster than any other games console in history.
So what happens now?
I'm firmly in the camp of keeping prices low because of the cost-of-living crisis. When existence gets too expensive to keep up with, there's very little room left for buying new video games regularly. That's doubly important when you remember that the best Nintendo Switch 2 games are quite expensive and rarely go on sale.
Bloomberg notes that game consoles are typically sold at a loss, with the games helping to subsidize the hardware gamers need to play them. That's why console games were always, historically, more expensive than PC games. The original Switch bucked that trend, and it sounds like investors would prefer it if the Switch 2 followed that same example.
Naturally, Nintendo needs to make the same calculations as all electronics companies right now. Either it keeps prices the same, to try and encourage people to buy consoles, or it raises them to boost its own margins at the risk of future sales.
With Nintendo's next earnings briefing happening on Friday, this is something that the company may have to discuss. The question of whether the price will actually change or not isn't something we can predict, so we'll be paying very close attention to what Nintendo has to say during the briefing.
In the end, it'll all come down to what Nintendo sees as more important right now: stock price, or ensuring continued consumer confidence?
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