This $349 Roku Mini-LED TV is my favorite Prime Day deal and it's not even close
Tomorrow marks the start of one of the biggest sales events of the year, and we’re already tracking the best early Prime Day deals in our live blog. But while I’m eager to see a full slate of TV sales that span every budget, I doubt I’ll find a better ultra-affordable TV deal than one that’s already available.
The 55-inch Roku Plus Series is just $349 at Amazon — one of the lowest prices you'll see on a 55-inch, Mini-LED-equipped TV right now. It's a great pick for people who just want a straightforward, reliable smart TV instead of shelling out on fancy features they'll never use.
In fact, if you were to drop $350 in my lap and tell me to buy a 55-inch TV with it, I'd come back with the Roku Plus Series. I suspect it'll be one of the most popular TVs on sale this Prime Day.
Unlike bottom-of-the-barrel, entry-level TVs that make use of questionable, edge-lit screens, the Roku Plus Series uses Mini-LED backlighting with local dimming. This hardware doesn't magically grant the Roku Plus Series OLED-level performance, but it allows for better contrast than what you're likely to find on lesser TVs in the Plus Series' price range.
At the time of publishing, the next-cheapest Mini-LED TV on sale at Amazon ahead of Prime Day is a 55-inch TCL for $447. Unless something else comes along, the Plus Series will be the most affordable way to lock down Mini-LEDs at Amazon this week.
But the main reason I end up recommending the Plus Series to people has to do with its terrific streaming capabilities. It's a user-friendly software suite that combines an easy-to-use interface with a giant library of downloadable streaming apps.
Despite not owning a Roku TV, I nevertheless can't get through a day without using Roku. I bought a dedicated Roku streaming device replace my TV's built-in smart platform and never looked back. The Plus Series puts that Roku experience into the TV itself — no extra boxes needed.
The Roku Plus Series is a 2025 model, so I'm not confident it'll still be in stock once Prime Day kicks into high gear tomorrow. If you want to take a hefty chunk out of your shopping list before the sale even starts, the Plus Series is a wise way to do it.
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