Upgrade your next binge watching session with these Prime Day streaming device deals, which will deliver crystal-clear 4K with Dolby Vision. We've found great Roku and Fire TV deals, and even an Apple TV 4K discount too. This is one of the best times to upgrade your streaming set-up, but the deals will last for only a few more hours.
We're finding a ton of Prime Day deals in the streaming category, and some of these discounts are knocking down the best streaming devices to their lowest price ever. Unfortunately, not all streaming devices will likely get Prime Day sales. And we've also got tips about where to find Chromecast sales, were they to happen.
Prime Day streaming device deals you can get right now
Roku Prime Day deals: How low will the Ultra go?
Every TV in my house has a Roku Ultra connected to it, with good reason. Sure, it costs twice as much as the Roku Streaming Stick Plus (our pick for the best streaming device overall) takes up more space, but it's so much better.
That's because of a few reasons, starting with Dolby Vision and Dolby Atmos audio, two standards that you will want if your TV and audio setup (or your next ones) support them. Then, there's the remote, you get two customizable buttons for shortcuts of your own preference (meaning you're not stuck with the pre-set app buttons Roku gives you), and a headphone jack in the remote for private listening. That way, you can hear what you're watching without bothering others. Admittedly, private listening is also available on the Roku Streaming Stick Plus, but only via the Roku app.
Right now, the Roku Ultra on sale for $69 (opens in new tab), which matches the summer 2020 sale pricing for the Roku Ultra. One note: that price was for the 2019 model, as the 2020 model came out in the winter.
That said, we're still hoping Amazon chops the Roku Ultra down even more, to $49. That would match the Black Friday 2019 sale.
Plus, right now, you can save on the Roku Streaming Stick Plus, which is $39 (opens in new tab) on Amazon right now. It's our pick for the best streaming device, especially if you want to get 4K streaming at under $50 (the standard price for this kind of device).
Fire TV deals: How low will the Fire TV Stick 4K go?
The various Amazon Fire TV Sticks have sold like hot cakes (ask your parents) over the years due to super-low sale pricing. And right now, the Fire TV Stick 4K is just $24 (opens in new tab), half off and its lowest price ever. We may not see a Fire TV discount this good for awhile.
If you're looking for an even cheaper streamer, the Fire TV Stick Lite is $17 (opens in new tab), which matches its lowest price ever. It plays in 1080p, which is perfectly adequate for most streaming apps.
Look elsewhere for Chromecast with Google TV deals
The new Chromecast with Google TV is a superb streaming device, and one that Amazon does not stock. Chalk this up to another of those weird moments where issues between companies leave the consumer confused.
However, it is sold at Target (opens in new tab), Best Buy (opens in new tab) and on Google's online store (opens in new tab). None of those sites have Chromecast sales at the moment, but that doesn't mean there won't be deals in the near future. Every other retailer online sees what Amazon's up to with Prime Day, and they typically roll out their own deals. We'll keep our eyes open for this.
What Apple TV deals should we expect?
While we love the Apple TV 4K (2021), its eyebrow-raising $179 starting price is its biggest flaw. And we are pleasantly surprised to already see it go on sale for Prime Day weekend. CamelCamelCamel's data shows a complete lack of Apple TV sales in Amazon's history, so the $10 off sale, which has the Apple TV 4K 2021 for $170 (opens in new tab) is a bit unusual. That said, that isn't the kind of discount we hope to see from Prime Day.
Also, in the past, Apple has had its own Apple TV deals. Unfortunately, it wasn't a discount: instead, the purchase of an Apple TV 4K netted you a $50 gift card during Black Friday weekend 2020.
Shop more sales at Amazon
- Adidas: up to 55% off polo shirts, sneakers, jerseys, more (opens in new tab)
- Alexa device sale: Echo devices from $14 (opens in new tab)
- American Apparel: tops/bottoms from $10 (opens in new tab)
- Apple Watch Series 6 (GPS/40mm): was $399 now $319 (opens in new tab)
- Athleisure wear: yoga pants, workout tops from $6 (opens in new tab)
- Bedding & bath: deals on comforters, shower curtains, more (opens in new tab)
- Books: best sellers from $4 (opens in new tab)
- Camping gear: Coleman, Igloo, Zippo from $8 (opens in new tab)
- Clothing: up to 50% off Anne Klein, Bulova, Izod, (opens in new tab)
- Deep fryers: Cuisinart, Hamilton Beach, more from $24 (opens in new tab)
- External hard drives: Seagate, WD, more from $38 (opens in new tab)
- Fitness: deals from $6 (opens in new tab)
- Groceries: up to 35% off Quaker, Starbucks, Lay's, and more (opens in new tab)
- HDTVs: smart TVs from $99 (opens in new tab)
- Headphones: Sony, Bose, Anker deals from $10 (opens in new tab)
- Heating/cooling: fans and air conditioners from $12 (opens in new tab)
- Juicing machines: save on NutriBullet, Breville, more (opens in new tab)
- Kitchen appliances: save on Ninja, Keurig, Instant Pot (opens in new tab)
- Keurig coffee makers: machines from $69 (opens in new tab)
- Laptops: save on MacBooks, Chromebooks, and Windows machines (opens in new tab)
- Nike: up to $50 off sneakers & shorts (opens in new tab)
- Nvidia RTX GPUs: up to $140 off video cards (opens in new tab)
- Office chairs: deals from $39 (opens in new tab)
- Power tools: DeWalt, Black & Decker, Bosch up to 50% off (opens in new tab)
- PS5 games/accessories: deals from $15 (opens in new tab)
- Surface laptops: from $599 (opens in new tab)
- Xbox Series X|S games: from $19 (opens in new tab)
