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Prime Day streaming device deals: $25 Fire TV Stick 4K, Roku Ultra just $69

Roku Ultra Prime Day
(Image credit: Henry T. Casey/Tom's Guide)

Upgrade your next binge watching session with these Prime Day streaming device deals, which will deliver crystal-clear 4K with Dolby Vision. We've found great Roku and Fire TV deals, and even an Apple TV 4K discount too. This is one of the best times to upgrade your streaming set-up, but the deals will last for only a few more hours.

We're finding a ton of Prime Day deals in the streaming category, and some of these discounts are knocking down the best streaming devices to their lowest price ever. Unfortunately, not all streaming devices will likely get Prime Day sales. And we've also got tips about where to find Chromecast sales, were they to happen.

Prime Day streaming device deals you can get right now

Fire TV Stick 4K: was $49 now $24 at Amazon
All time low price

Fire TV Stick 4K: was $49 now $24 at Amazon
Amazon's 4K Fire Stick is half off now, and that's a pretty good deal when you consider how it packs Dolby Vision and Atmos. November 2019 was the last time it was this cheap.

Roku Streaming Stick Plus 4K: was $49 now $39 @ Amazon
Editor's Choice Deal

Roku Streaming Stick Plus 4K: was $49 now $39 @ Amazon
The best streaming device platform and 4K picture clarity is $10 off right now. Its easy-to-use design makes it a no-brainer.

Fire TV Stick Lite: was $29 now $17 @ Amazon

Fire TV Stick Lite: was $29 now $17 @ Amazon
At 40% off, the Fire TV Stick Lite matches its lowest price ever. This 1080p streamer supports HDR, HDR 10, HDR10+, and HLG, though it lacks Dolby Atmos Audio and dedicated volume/power buttons. Otherwise, this streamer is your best pick if you're looking for a cheap device.

Roku Ultra 2020: was $99 now $69 @ Amazon

Roku Ultra 2020: was $99 now $69 @ Amazon
Dolby Vision and Atmos sound are yours in the best Roku for $30 less than normal. Ethernet connectivity also gets you a more stable connection.

Roku Streambar: was $129 now $99 @ Amazon

Roku Streambar: was $129 now $99 @ Amazon
One of the best soundbars available today, the Roku Streambar is now delivering 4K HDR streaming with clear and loud sound at $30 less than usual. 

Apple TV 4K 2021: was $179 now $169

Apple TV 4K 2021: was $179 now $169
If you live in the Apple ecosystem, you know how rare deals like this are. Yes, even $10 off the pretty-pricey new Apple TV 4K (32GB) is surprising to see, so act fast on this Prime Day streaming device deal. The 64GB model is currently $9 off at $190.

Roku Express 4K Plus: was $39 now $29 @ Amazon

Roku Express 4K Plus: was $39 now $29 @ Amazon
A major upgrade over the Roku Premiere, the Roku Express 4K Plus is the cheapest 4K device right now with this sale at Amazon.

Roku Prime Day deals: How low will the Ultra go?

Every TV in my house has a Roku Ultra connected to it, with good reason. Sure, it costs twice as much as the Roku Streaming Stick Plus (our pick for the best streaming device overall) takes up more space, but it's so much better. 

That's because of a few reasons, starting with Dolby Vision and Dolby Atmos audio, two standards that you will want if your TV and audio setup (or your next ones) support them. Then, there's the remote, you get two customizable buttons for shortcuts of your own preference (meaning you're not stuck with the pre-set app buttons Roku gives you), and a headphone jack in the remote for private listening. That way, you can hear what you're watching without bothering others. Admittedly, private listening is also available on the Roku Streaming Stick Plus, but only via the Roku app. 

Right now, the Roku Ultra on sale for $69, which matches the summer 2020 sale pricing for the Roku Ultra. One note: that price was for the 2019 model, as the 2020 model came out in the winter.

That said, we're still hoping Amazon chops the Roku Ultra down even more, to $49. That would match the Black Friday 2019 sale.

Plus, right now, you can save on the Roku Streaming Stick Plus, which is $39 on Amazon right now. It's our pick for the best streaming device, especially if you want to get 4K streaming at under $50 (the standard price for this kind of device). 

Fire TV deals: How low will the Fire TV Stick 4K go?

The various Amazon Fire TV Sticks have sold like hot cakes (ask your parents) over the years due to super-low sale pricing. And right now, the Fire TV Stick 4K is just $24, half off and its lowest price ever. We may not see a Fire TV discount this good for awhile.

If you're looking for an even cheaper streamer, the Fire TV Stick Lite is $17, which matches its lowest price ever. It plays in 1080p, which is perfectly adequate for most streaming apps. 

Look elsewhere for Chromecast with Google TV deals

The new Chromecast with Google TV is a superb streaming device, and one that Amazon does not stock. Chalk this up to another of those weird moments where issues between companies leave the consumer confused. 

However, it is sold at Target, Best Buy and on Google's online store. None of those sites have Chromecast sales at the moment, but that doesn't mean there won't be deals in the near future. Every other retailer online sees what Amazon's up to with Prime Day, and they typically roll out their own deals. We'll keep our eyes open for this.

What Apple TV deals should we expect?

While we love the Apple TV 4K (2021), its eyebrow-raising $179 starting price is its biggest flaw. And we are pleasantly surprised to already see it go on sale for Prime Day weekend. CamelCamelCamel's data shows a complete lack of Apple TV sales in Amazon's history, so the $10 off sale, which has the Apple TV 4K 2021 for $170 is a bit unusual. That said, that isn't the kind of discount we hope to see from Prime Day.

Also, in the past, Apple has had its own Apple TV deals. Unfortunately, it wasn't a discount: instead, the purchase of an Apple TV 4K netted you a $50 gift card during Black Friday weekend 2020.

Shop more sales at Amazon

Henry T. Casey

Henry is a senior editor at Tom’s Guide covering streaming media, laptops and all things Apple, reviewing devices and services for the past six-plus years. Prior to joining Tom's Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He's also covered the wild world of professional wrestling for Cageside Seats, interviewing athletes and other industry veterans.