Amazon Black Friday sale

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Live deals coverage: To find all the best Amazon Black Friday 2025 deals, check out our dedicated live coverage, where we're serving up the hottest discounts on tech, home appliances, TVs, coffee machines and more, as they appear.

The Amazon Black Friday sale has officially started! Launching on Tuesday, November 18, ten days before Black Friday itself, the sale will conclude at 11:59 pm (AEDT) on Cyber Monday, December 1.

Amazon Black Friday sales: category quicklinks

Amazon devices: save up to 65% off Blink, Ring, Echo and Kindle devices
Beauty: save on your next hair tool, skincare products or grooming tools
Cameras: nab a discounted Nikon, Canon or Fujifilm camera
Computers, tablets and PC accessories: save on PC peripherals, tablets, laptops and more
Deals under AU$25: shop a range of items, including groceries, for under AU$25
Electronics: huge savings on a range of new tech items
Gaming: shop discounted video games, consoles and peripherals
Home appliances: score deals on vacuums, smart home and more
Headphones and wearables: nab new in-ears or over-ears at lower prices
Kitchen: big discounts on coffee machines, blenders, and kitchen items
Office products: nab a new printer, office chair or desk
Phones and power banks: nab your next headset or portable charger for less
Shoes: slip on a discounted pair of Crocs, Skechers, Asics and more
Travel: score some discounted luggage and travel essentials
TVs, Hi-Fi and home cinema: upgrade your home entertainment system for less

Amazon Black Friday sale: FAQs

When is the Amazon Black Friday sale?

The Amazon Black Friday sale starts ten days earlier than the sales event, kicking off on November 18, 2025 and ending at 11:59pm AEDT on December 1, 2025.

How long does Amazon's Black Friday / Cyber Monday sale last?

This year's Amazon's Black Friday deals period begins on Tuesday, November 18 in Australia and then wraps up after Cyber Monday, December 1. That's a full fortnight of deals and discounts on Amazon AU.

If you spot a great Black Friday deal on Amazon, there's still a chance that it may end up being even cheaper as the sale progresses. That said, the online retailer doesn't always keep the same deals going for the entire Black Friday sales period, and stock doesn't always last, so buying early might be worth considering if you want to avoid disappointment.

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Stephen Lambrechts is the Managing Editor of Tom's Guide AU and has written professionally across the categories of tech, film, television and gaming for the last 15 years. Before Tom's Guide, he spent several years as a Senior Journalist at TechRadar, had a brief stint as Editor in Chief at Official Xbox Magazine Australia, and has written for such publications as APC, TechLife Australia, T3, FilmInk, AskMen, Daily Telegraph and IGN. He's an expert when it comes to smartphones, TVs, gaming and streaming. In his spare time, he enjoys watching obscure horror movies on physical media, keeping an eye on the latest retro sneaker releases and listening to vinyl. Occasionally, he also indulges in other non-hipster stuff, like hiking.

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