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Amazon Prime Now Offers Book-lending for Kindle

By - Source: Amazon | B 7 comments

Etail giant Amazon has just announced a new feature for Kindle owners that are also Amazon Prime subscribers: Book borrowing.

If you're a big fan of ebooks, chances are that you don't hit the library very often. However, if you're also an Amazon Prime subscriber, we've got good news for you. Amazon is this week celebrating the launch of a little something called Kindle Owners' Lending Library, a service that allows Kindle owners with Amazon Prime to borrow books for free. You can borrow up to one book a month and Amazon says there are no due dates, though it's not clear on what exactly that means. If we had to guess, we'd wager that you can borrow one book a month and you can't get a new one until the old one has been returned. The company was clear on the fact that any notes or highlighting you make in the book will be saved in case you want to re-borrow the book at a later time.

The Kindle Owners' Lending Library is only available to those with actual Kindle devices, so if you've got Kindle Prime and are using the app on your iPhone or Android device, you can forget your dreams of borrowing books for free.

The service is a new idea that isn't available to users toting rival devices, such as a Sony Reader or Barnes & Noble's Nook. Even publishers, it seems, are wary of the idea. Amazon explained in a statement today that, in most cases it's paying publishing companies a fixed fee in exchange for permission to include their titles in its Prime library, but in some cases, the company is purchasing a title each time it's borrowed by a reader. The company says it is doing so as a no-risk trial to demonstrate to publishers the incremental growth and revenue opportunity that the book borrowing service offers.

Amazon Prime costs $79.99 per year and offers users free two-day shipping on all orders, no minimum order size, unlimited streaming of movies and TV shows, and now, free book borrowing.

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  • 0 Hide
    alidan , November 3, 2011 6:16 PM
    just looked up prime.

    book borrowing, on damand, and free 2 day shipping....

    can someone tell me what the on demand means, do i have to buy the movie, or is it like netflix?
  • 0 Hide
    bender3000 , November 3, 2011 6:34 PM
    Take that public libraries!
  • 0 Hide
    stm1185 , November 3, 2011 6:34 PM
    Its like Netflix. Calling it a library seems pretty stupid too since they are charging you for it. Its just ebooks on a paid subscription like video with Netflix and Music with Zune.
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  • 0 Hide
    drapacioli , November 4, 2011 12:57 AM
    alidanjust looked up prime.book borrowing, on damand, and free 2 day shipping....can someone tell me what the on demand means, do i have to buy the movie, or is it like netflix?


    Amazon Instant Video has hundreds of thousands of titles, but only a fraction of those are available for free streaming to Prime users. For example, I could stream the entire series of Lost for free now, but if I wanted to stream House, I would still have to buy it at the normal price of $1.99/episode or whatever their season price is. Think of it as a perk; it's cheaper than a year of netflix but you don't get the same selection either. I can personally justify having Amazon prime just for the shipping benefit (not to mention the fact that I'm a student so I get half off my membership), as I don't like waiting a week for items to arrive, and I order all of my holiday and birthday gifts from Amazon already.

    However, this feature does not interest me as I have all the books I want at my local library for free, and I can't justify spending $80 on an ad-supported Kindle when my phone can use the Kindle Store if I had ever wanted to buy a book for electronic viewing. It does sound like an excellent incentive for those who read a lot of books or have trouble deciding whether or not to buy a book, now they can borrow them effortlessly.
  • 0 Hide
    amk-aka-Phantom , November 4, 2011 2:34 AM
    Freakin' disgusting! I hate Amazon; they perverted idea of an e-book reader, which was meant to make books FREE. Ah who cares, I'm not buying any from them, so let them rip off the suckers...
  • 0 Hide
    Anonymous , November 4, 2011 3:22 AM
    you had me until you said kindle devices only. nothx. i'll stick with my nook and motorola xoom where i can have both apps.
  • 0 Hide
    drapacioli , November 4, 2011 5:23 AM
    amk-aka-phantomFreakin' disgusting! I hate Amazon; they perverted idea of an e-book reader, which was meant to make books FREE. Ah who cares, I'm not buying any from them, so let them rip off the suckers...


    Yes, because writers don't need to make a living, they are just going to be homeless bums instead.

    public domain books ARE free: http://www.gutenberg.org/
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