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2. Top TV Deals
3. OLED TV Deals
4. 60-85 inch TV deals
5. 50-59 inch TV deals
6. LIVE: Latest updates
The end of the Amazon October Prime Day event, officially dubbed 'Big Deal Days,' is in sight, which means you just have a few more hours to grab a new TV for a fraction of its regular price. With deals on OLEDs, QLEDs and Mini-LED models galore, this is a great opportunity to score a good deal on a new big-screen TV without having to wait until Black Friday hits in late November.
Unfortunately, the window is relatively short: The Big Deal Days event only runs from October 7 to October 8, which means you'll have to act fast to get the best savings. And there are plenty of TV deals you won't want to miss.
To help you find exactly what you're looking for, we've put together a guide to today's best deals that we'll be updating around the clock until the sales run out.
I head up the TV and AV verticals at Tom's Guide and cover everything from OLED TVs to the latest wireless headphones. I'm a Level 1 Certified THX Home Theater Professional, and have attended classes on TV and audio calibration. I look after buying guides like the best TVs, best OLED TVs, and best 4K TVs, so most of my day is spent watching and evaluating new screens from LG, Samsung, Sony, Hisense, TCL and Vizio. (And yes, I know how lucky I am to say that.) I've served as a judge for CES' prestigious Innovation Awards and have attended the tech conference in Las Vegas since 2014. I have a computer science degree from the University at Buffalo and still reside in the Buffalo area. (Go Bills!) Not sure which TV you should buy? Drop me an email or tweet me on Twitter and I can help you out.
Shop all TV deals
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- Shop all TVs on sale from $59 at Best Buy
Best Prime Day TV Deals
- Shop all Prime Day deals
- TV sale: from $59 @ Amazon
- Insignia 50" 4K LED TV: was $299 now $169 @ Amazon
- TCL 55" Q6 4K QLED TV: was $379 now $278 @ Walmart
- LG 48" B5 4K OLED TV: was $1,299 now $649 @ Best Buy
- TCL 75" QM6K 4K Mini-LED TV: was $1,299 now $749 @ Best Buy
- Hisense 65" U75QG 4K Mini-LED TV: was $1,139 now $798 @ Amazon
- LG 65" C5 4K OLED TV: was $2,696 now $1,496 @ Amazon
- Samsung 65" QN90F Mini-LED TV: was $2,499 now $1,399 @ Best Buy
- Hisense 85" U8QG Mini-LED TV: was $3,498 now $2,197 @ Amazon
OLED Prime Day Deals
60-85 inch TV deals
50-59 inch TV deals
Best Prime Day UK TV deals
Upgrade to an OLED for less this Prime Day
I've been wanting to upgrade to an OLED TV for years, but I've never quite been pushed over the edge to clicking that "buy now" button. Well, some of the current TV deals are really tempting me, including this LG B5 OLED TV sale over at Best Buy.
The B5 is LG's newest-entry level OLED TV released for 2025, and the 48-inch model is a Best Buy exclusive (so you won't find it in Amazon's Prime Day sale). It's got many of the strengths of an OLED television with at a more accessible price point.
LG 48" B5 4K OLED TV: was $1,299 now $699 @ Best Buy
Here's a very CHEAP Prime Day TV deal
If you're looking for a cheap Prime Day TV deal, with price being your primary concern over image quality and premium features, this Toshiba C350 Fire TV has dropped from $399 to $199 at Amazon. That's a 50% saving on this 55-inch model.
Naturally, at this price point, don't expect the same performance levels as you'll get with a top-tier OLED or QLED TV, but if you need a low-cost second television for a guest bedroom or entertainment den, then it's a great pick. Plus, as it's a Fire TV, you'll get access to all the biggest streaming services right out of the box.
55" Toshiba C350 4K Fire TV: was $399 now $199 @ Amazon
There's nothing mini about this Prime Day deal
During any sales event like Prime Day, deals on Mini-LED TVs are always pretty popular, and I've just spotted this sizeable saving on the Hisense 65" U75QG Mini-LED TV, now down to $798 (was $1,139). That's a very appealing 30% discount.
This TV was actually in the early October Prime Day deals for $879, but now that Prime Day itself has arrived, it's been discounted a further $80. We already ranked it as a pretty great deal at its previous sales price, but now it's an even better saving.
Hisense 65" U75QG Mini-LED TV: was $1,139 now $798 @ Amazon
Check out this premium but very pricey Prime Day deal
Another big saving on a 2025 Hisense model here, but this one comes with an eye-watering price tag even after a discount of more than $1,000, thanks to Prime Day. The 85-inch Hisense U8QG 4K Mini-LED TV is on sale for $2,247 on Amazon.
You'll need a hefty budget to stretch to this deal, even with a four-figure saving, but for the money, you're getting a massive television that comes packed with gaming-friendly features, and Google TV installed out of the box for easy streaming access.
Hisense 85" U8QG 4K Mini-LED TV: was $3,498 now $2,247 @ Amazon
This five-star OLED is on sale for Prime Day
Speaking of OLED deals that have been hovering over the "buy now" button, the 65" LG C5 OLED TV is on sale for $1,696 at Amazon. This Prime Day deal drops it from a hefty MSRP of $2,696, and while it's still not exactly cheap, it's a top-tier television.
In our LG C5 OLED review, we awarded the TV full marks and said, "Whether you love movies, TV shows, or games, the LG C5 makes them look as good as possible. Though not cheap right out of the gate, and not quite perfect around the edges, the C5 gets enough right to set the standard for OLED TVs in 2025." So basically, it's the current gold standard for OLED TVs, and it's even better now it's available on sale.
LG 65" C5 4K OLED TV: was $2,696 now $1,696 @ Amazon
Amazon's own TVs are on sale (of course)
If there's one thing you can pretty much guarantee when a Prime Day sales event rolls around, it's that Amazon will be discounting it's own range of products. Unsurprisingly, October Prime Day 2025 is proving no exception to this rule.
Alongside the various Fire TV Sticks and Alex-enabled devices, the 50-inch Amazon Fire TV 4-Series is on sale for $259, which is a healthy 35% discount off its full price of $399. This entry-level TV comes with a 4K UHD panel and access to the Fire TV platform which lets you watch movies/TV shows on all the best streaming services.
Amazon 50" Fire TV 4-Series: was $399 now $259 @ Amazon
Prime Day is also in full swing in the UK
For our readers in the U.K., there are also plenty of Prime Day deals that you can shop right now. In fact, the discounts start from just £119 over at Amazon.
Some of my favorite Prime Day U.K. deals right now include the budget-friendly 32" Amazon Fire TV for just £169 (down from £249). Or if you're shopping in the premium market, this Hisense 55" U8QG Mini-LED TV is on sale for £1,399, which is a pretty sizeable drop compared to its RRP of £1,799. These are just the start of the savings as well; there are October Prime Day deals to suit all budgets at Amazon.
TV sale: deals from £119 @ Amazon
Class-up your home with this art-focused Samsung TV
If you want a TV that looks like a piece of artwork, you have to check out Samsung's The Frame. It's on sale for its lowest price ever (tied with the deal we got during Amazon's July sales event) at $1,197 for the 65-inch version.
Keep in mind that this is the 2024 model, but it's still a fantastic deal on a great-looking 4K TV.
Samsung 65-inch The Frame (2024): was $1,997 now $1,197 @ Amazon
This is the cheapest TV I've seen all morning
It's pretty basic, but you can't beat the price on the Insignia F50 4K TV. It's regularly available for $299, but today only it's down to $169. Nice!
In terms of the specs, you're looking at a 60Hz refresh rate and support for HDR via HDR10. The screen maxes out at 300 nits, which means you shouldn't expect a super-punchy picture. However, if you're coming from a 10-year-old TV, this Insignia will surprise you.
Insignia 50" 4K LED TV: was $299 now $169 @ Amazon
Save $1,500 on this 98-inch Sony BraviaTV
I don't know anyone with five grand in their pocket to spend on a new TV, but if you find yourself in that fortuitous position, consider the 98-inch Sony Bravia 5.
The Bravia 5 is Sony's mid-range model. It sits above the Bravia 2 and Bravia 3, but below the flagship Bravia 9 and 8 II OLED. Its middle-of-the-pack designation makes it much more appealing, especially if you own other Sony products like a PS5 or Sony soundbar.
At 25% off, today's the day to get one.
Sony 98-inch Bravia 5 TV: was $5,999 now $4,498 @ Amazon
Gear up for the big game!
Obviously, TVs are the highlight of what we're covering here, but they're not the only important part of a home theater setup.
If you want to score deals on the rest of the key components (like a soundbar, wall-mount, antenna and more) check out my guide to the best game day gear.
Amazon's own TVs are on sale, too
This Amazon 43-inch Fire TV is perfect for a kid's room or kitchen. Usually $329, you can get it for $219 during Amazon's Big Deal Days event.
As far as specs go, the 4-Series has all the basics: a 4K resolution, four HDMI ports (one of which is eARC-compliant), plus outputs for headphones and optical audio. This 43-inch TV isn't going to blow away your friends and family, but it's a good size for second room.
Amazon 43-inch 4-Series Fire TV: was $329 now $219 @ Amazon
One of the best mid-range gaming TVs of the year is at its lowest price yet
As a TV expert, I've already been recommending some of the TVs on sale today all year long. The TCL QM7K is one of those sets. This 4K, Mini-LED TV isn't just one of the brighter TVs in class, it's also one of the best for both casual and competitive gamers. Today, the 55-inch TCL has crashed to just $569. That's about 37% off — its lowest price to date.
You can learn more about this value-packed, mid-range model in our TCL QM7K review. Several other sizes in the series are on sale, too, if 55 inches isn't in your wheelhouse.
At just $599, one of the best Roku TVs ever made is 50% off
The 2024 Roku Pro Series is not your average Roku TV. It features quantum dot-color for brighter hues, Mini-LEDs for better backlight control and a handful of useful gaming features.
Today, the 65-inch Roku Pro Series is just $599 at Amazon, which is 50% off its original price and a genuinely terrific deal for a TV of this caliber. Of course, in addition to its excellent all-around performance, the Pro Series arrives with Roku's simple-but-powerful smart platform baked right into the TV's software.
Wow! Save over $1,300 on Samsung's flagship, 85-inch Neo QLED TV
Samsung's newest Neo QLED flagship might be the best 4K, Mini-LED TV the brand has ever made. From the moment I first laid eyes on its bright, punchy picture, I've been a fan. As of this morning, Prime members can unlock a massive discount on this impressive, head-turning TV. If you're signed up for Prime, you can get the 85-inch Samsung QN90F for $2,399 at Amazon.
In addition to its luscious color and crackling HDR highlights, the QN90F also comes with one of the most thorough list of gaming features in its class. If you've been waiting for an opportunity to upgrade to a larger-than-life screen, consider the discounted QN90F.
TCL's top-shelf Mini-LED TV just crashed to its lowest price ever
It debuted at $2,499, recently dipped down to $1,499, and today, you can get the souped-up, 65-inch TCL QM8K for just $948 at Amazon. It's the lowest price this TV has ever been.
There aren't very many TVs that get as bright as this, which makes the QM8K a great fit for daytime viewing in brightly lit rooms. It also arrives with a full spread of gaming-related features, including support for 4K gaming at up to 144Hz, FreeSync Premium Pro and TCL's Game Master Mode.
This has all the makings of a price drop that levels back out once the sales event ends, so I suspect that this price won't last.
The best LG OLED TV ever made is officially at its lowest price ever
What do you get when you combine some of the brightest HDR highlights we've measured with the inky, perfect black levels of OLED display technology? The G5 is one of the best TVs LG has ever made, and right now, it's on sale for Prime Day at the lowest price it's ever been.
The 55-inch LG G5 is just $1,767 at Amazon today, and there's a good chance you won't come across a better, discounted TV during the entire sales event. Not only is its picture incredible to behold, but it's packed to the gills with gaming- and A/V-related features.
Sony's Bravia 7 is a great pick for folks with higher budgets
It's all about getting TVs for their absolute lowest price today...and yet, sometimes it's worth spending a bit more on a premium TV that's going to deliver years of entertainment.
Meet the Sony Bravia 7. It's got everything you need in a modern TV (including support for Dolby Atmos and Dolby Vision) as well as several of Sony's top-notch upscaling algorithms. It may not have the highest brightness or color saturation, but if you want the most accurate picture that will wow your friends and family, this is the TV to buy.
Sony 75-inch Bravia 7 Mini-LED TV: was $1,898 now $1,799 @ Amazon
Samsung OLED TVs are 30% off or more right now
There's a good half-dozen OLED TV sales going on today, but the one that really caught my eye is the one happening for the Samsung S90F. The 65-inch model is down from $1,997 to $1,597 while the 55-inch model can be found for $1,097 after a $500 price cut.
In our recent Samsung S90F review, our reviewer was blown away by the performance of the screen. It's got its soft spots (the lack of an ATSC 3.0 tuner stings) but that's made up for by the near-perfect contrast, outstanding color vibrancy and slew of gaming features.
At just over $1,000, it's a great deal.
Samsung 55-inch S90F OLED: was $1,597 now $1,097 @ Amazon
There's a $79 TV on sale at Amazon today
Looking for the absolute cheapest TV there is today? Look no further than the 32-inch Insignia FE Full HD smart TV with Fire TV. It's only $79 after a $50 price cut.
This is truly the most basic of TVs, but it's still a good fit for those in need of a cheap TV for a rental unit or a bedroom. It comes with Amazon's Fire TV platform built-in, meaning you'll be able to access to all the major streaming services. (You'll still have to pay their respective subscription fees when you get there, though.)
As a dirt-cheap TV, the the Insignia TV hits all the right notes.
Insignia 32-inch FE Full HD smart TV: was $129 now $79 @ Amazon
Even bigger discount on this OLED for Day 2
One of the best deals we spotted yesterday has got even better and it's on the 65" LG C5 OLED TV, which is is on sale for $1,387 at Amazon right now.
That's a price drop down from the $1,696 it was being listed for yesterday on one of the best OLED TVs you can buy right now. Considering the hefty MSRP of $2,696, any discount is a good one but a 49% price slash is super impressive.
In our LG C5 OLED review, we awarded the TV full marks, stating: "Whether you love movies, TV shows, or games, the LG C5 makes them look as good as possible. Though not cheap right out of the gate, and not quite perfect around the edges, the C5 gets enough right to set the standard for OLED TVs in 2025."
LG 65" C5 4K OLED TV: was $2,696 now $1,387 @ Amazon
Amazon doesn't get all the best deals
You might think, what with it being Prime Day and all, that Amazon has the best TV deals to buy right now. It's not the case. Right now, you can pick up the 65-inch LG B5 OLED for just $1,199 at Best Buy.
That's an $800 saving on one of the cheapest OLED TVs you can buy. Dedicated gamers will appreciate the B5's array of sought-after features, which includes four HDMI 2.1 inputs, support for 4K gaming at 120Hz, VRR, and FreeSync.
LG 65" B5 OLED TV: was $1999 now $1,199 @ Best Buy.
Snag a 98-inch Neo QLED TV for almost 50% off today
This one's a little too rich for my blood, but if I had the money I'd certainly be interested in this 98-inch Samsung QN90D Neo QLED TV that's almost 50% off its regular MSRP.
At $7,598 it's still one of the most expensive TVs I've seen this Prime Day, but it's a heck of a lot better than its usual $15,000 sticker price.
Why is it so expensive? Well, the size is a big factor here. TVs scale exponentially in price. The difference in price between a 50-inch and 55-inch model might only be $100. But the difference between a 75-inch and 85-inch is $400. Between the 85-inch and 98-inch, you're looking at a nearly $6,000 price jump.
Samsung 98-inch QN90D Neo QLED TV: was $14,998 now $7,598 @ Amazon
Your guide to a bigger and better NFL at-home experience
Planning on hosting an NFL watch party this weekend? I've rounded up all the gear you're going to need. From the big-screen to the couch to the grill and everything in between.
Check out our guide to hosting the big game in a bigger room.
This popular, art-focused Samsung TV is a classy statement piece — and it's 47% off today
If you find the basic, gray-and-black look of modern TVs to be boring and out of place in your home, it's worth taking a look at one of the most popular lifestyle TVs available today: The Frame, by Samsung.
Right now, in the waning hours of Amazon's two-day sales event, the 55-inch version of Samsung's The Frame is just $797 for Prime members. That's nearly half off its usual price.
The 2024 version of Samsung's elegantly designed TV is made for wall-mounting and sports a matte finish. These elements — along with the TV's posh-looking, customizable frame — allow the lifestyle TV to maintain an air of sophistication when not in use. It's the perfect choice for interior design enthusiasts.
Make gameday even better with this 65-inch Mini-LED TV that just crashed to $449
This Prime Day, many retailers not named Amazon are running major sales of their own. Best Buy's Techtober Sale is in full swing, for instance, and one of the most affordable Mini-LED TVs of the year just got even cheaper.
The 65-inch TCL QM5K is just $449 at Best Buy today, which is a wildly low price for a 4K/HDR TV with Mini-LED backlighting. The QM5K also comes with the Google TV streaming platform baked right into the TV's software.
You won't find this TV at Amazon, as it's currently a Best Buy exclusive.
Samsung's giving out some goodies with this Frame Pro deal
Samsung is giving away some extras with the purchase of a new 75-inch The Frame Pro during Amazon Prime Big Deal Days.
For the 75-inch TV, a modern white bezel and a Samsung Music Frame speaker, you're looking at $2,197. That's saves you almost $1,400 by buying everything as a bundle.
As you'd probably expect, the deal is exclusive to Prime members and will only last for the next few hours. If you've been looking to buy an art-forward screen for your living room, now's the time to pick one up.
Samsung 75-inch The Frame Pro with extra bezel and Music Frame: was $3,595 now $2,197 @ Amazon
Don't miss this great 55-inch Hisense TV deal
I'm starting to see countdowns appear over the deals, which means we've only got a few more hours for sales. The good news is that all the best TV deals haven't been picked over quite yet, and there's still some awesome sales left.
Take, for instance, the Hisense U6QF that's on sale for $447 after a 44% discount. It regularly sells for $799 and according to CamelCamelCamel it's currently tied for the lowest price it's ever been.
I got the chance to see this TV in-person at a Hisense event earlier this year and called it "my favorite Amazon Fire TV." For under $500, this is probably the best TV out there.
Hisense 55-inch U6QF Fire TV: was $799 now $447 @ Amazon
Last chance! You can still get over $750 off this jaw-dropping, 55-inch LG OLED TV
We're nearing the end of Amazon's October Prime Day sales event, and I'd be remiss if I didn't spotlight this killer deal on the best LG OLED TV the brand has ever made. For just a few more hours, the 55-inch LG G5 OLED is just $1,746 at Amazon for Prime members. That's a huge discount on one of the best TVs my colleagues and I have ever laid eyes on.
Not only is the G5 one of the brightest OLEDs we've ever tested, it's also incredibly accurate right out of the box. This perk (along with its Dolby Vision HDR support) makes it a great choice for picture purists and A/V enthusiasts.
It's also packed to the gills with more gaming-related features than any other LG OLED that debuted in 2025. For more information, take a spin through our full LG G5 OLED review.
