Hoka Black Friday sales — 19 deals on running shoes, walking shoes and apparel I’d shop now

The Hoka Rincon 4 is an impossibly lightweight running shoe with plenty of cushioning, thanks to a two-layered insole, decent responsiveness, and excellent breathability.

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The Hoka Torrent 4 is a women's running shoe with extremely grippy outsoles and a highly responsive, bouncy midsole. It also boasts ample toe protection and a handy rear pull tab for easy entry and removal.

The Hoka Mach 6 is a lightweight and versatile trainer that I go back to again and again when I'm not testing something new. Both the men's and women's shoe are available in a wide range of colors and sizes in the sale.

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Right now, the Hoka Mafate 2 is 30% off. It provides extra cushioning and protection for long, tough, technical trails—ideal for ultra-distance runs. It’s a bit heavier than the Speedgoat 6 but is designed for comfort mile after mile.

Okay, this one isn't technically a running shoe but rather a walking/hiking sneaker with plenty of cushioning and a super-stylish disposition. It's also water repellent enough to keep your feet dry during rainy commutes, and features a nifty quick-toggle lace design.

One color of the men's Arahi 8 is reduced right now, and I urge anyone who needs a stability shoe to check it out. The Arahi 8 has a comfortable, smooth ride with added support that I enjoyed even as a neutral runner. It was one of the most pleasant surprises of 2025 for me.

One color of the men's Challenger 8 is reduced in the Hoka sale, with plenty of sizes still in stock. I love the shoe for its versatility, because it grips well on both roads and light trails, and is comfortable for runs of any distance. It's also a great hiking shoe, and a sneaker that's ideal for holidays because you can wear it both during and outside your runs.

I rate the Hoka Speedgoat 6 as the best trail-running shoe for most people, thanks to its comfortable ride and reliable grip on a range of terrain. One color of the women's shoe is on sale in a wide range of sizes.

The Hoka Challenger 7 GTX is a lightweight shoe with a mesh upper and soft foam midsole that's well-suited for both trail and all terrain running. Two colorways for both the men's and women's version of this shoe are on sale at the moment.

The Gaviota 5 is one of Hoka's most high-tech running shoes for those who require maximum stability. It's also supremely well-cushioned, breathable, and best of all, 20% off.

The Hoka Bondi 9 is an ultra-cushioned walking shoe that can also handle some everyday running thanks to its Durabrasion rubber outsole. There are loads of different colorways for this versatile men's shoe on sale right now.

The Hoka Mach X2 is an exceptional all-rounder, with a high stack of springy foam and a plastic plate in the midsole. It's great for easy and fast runs alike, and also a good racing option. I used the Mach X2 extensively during my own marathon training, and the only real update on the newer Mach X3 is a more comfortable upper.

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The Kawana 2 is a versatile and comfortable shoe that provides solid support for different types of movement, whether you're running, walking, or training in the gym. Its cushioned sole helps absorb impact, while the secure fit keeps your feet stable and comfortable. The men's version is also on sale but there are only a few sizes left.

The Kawana 2 is a versatile and comfortable shoe that provides solid support for different types of movement, whether you're running, walking, or training in the gym. Its cushioned sole helps absorb impact, while the secure fit keeps your feet stable and comfortable.

From walking to work to running at the track, this crossover shoe is up for pretty much anything. Stylish enough for casual everyday wear, the Transport sneaker is also speedy enough to pick up the pace. They feature a propulsive carbon fiber plate, responsive midsole foam and a smooth-riding rocker for effortless heel-to-toe transitions.

No matter how short or long your runs are, every runner needs a lightweight windbreaker in their arsenal and right now you can grab Hoka's Skyflow Jacket and save 19%!

This is the perfect extra layer for running in colder temps. It's soft, well ventilated and includes some reflective bits to increase your visibility in the dark!

It's gloves season, runners! These Airolite gloves are seriously lightweight, so you won't get sweaty hands as you pick up the pace, plus they'll still allow you to unlock your phone mid-run should you need. They're on sale in three different colorways, and available in sizes S-XL.

Get set for the colder months by picking up this stylish beanie in the Hoka sale. The 30% merino wool blend will keep your head warm without overheating on hikes. It's just the Oak/Aloe Vera discounted for now so make sure to select this colorway for the best price