3 Black Friday running shoe deals I’d shop now — these top sneakers are under $100

Deals
By published

Save on top shoes from Brooks, Puma and Saucony

Brooks Ghost 16 deal
(Image credit: Future)

Running shoes get more and more expensive each year, but there are a couple of golden rules you can follow to ensure you’re getting good value when buying new sneakers. The first is to shop during a big sale period like Black Friday, and the second is to look at the previous model of popular shoes.

Sometimes brands make a big update to a running shoe and the new version is substantially better, but most of the time they make minimal changes, so grabbing the older model is definitely the smart move.

I’ve scoured the Black Friday sales and found three great running shoes I’ve tested that have all dropped below $100 and offer better value than the latest models in their lines.

Quick Links

Running Shoe Deals

Puma Velocity Nitro 3
Save 34%
Puma Velocity Nitro 3 : was $135 now $89 at Amazon

The Velocity Nitro 4 is one of my favorite new shoes of 2025, but that doesn’t make it a better pick than the Velocity Nitro 3 when the older model is reduced to $89 in the sales. This is a great, lightweight daily trainer that has a comfortable but lively ride. The Velocity Nitro 3 also offers impressive grip and is perfect for winter runs on wet and slushy sidewalks.

<p>Shop the <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FPUMA-Velocity-Running-Sneaker-Weather%2Fdp%2FB0DLTG6DCQ%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" target="_blank">women's deal here.
View Deal
Brooks Ghost 16
Save 36%
Brooks Ghost 16: was $140 now $89 at Amazon

The Brooks Ghost is one of the most popular running shoe lines out there, and as a result Brooks is very careful with how it updates the shoe each year. That usually means minimal changes, and the Ghost 16 is every bit as good as the newer Ghost 17 in my opinion, so you can swoop in on this $51 saving without fear that you’re missing out by getting the older model.

<p>Shop the <a href="https://target.georiot.com/Proxy.ashx?tsid=45724&GR_URL=https%3A%2F%2Famazon.com%2FBrooks-Womens-Ghost-Neutral-Running%2Fdp%2FB0CGZFMWD%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" target="_blank">women's deal here.
View Deal
Saucony Hurricane 24
Save 38%
Saucony Hurricane 24: was $160 now $99 at Amazon

The Hurricane 24 was a surprise hit for me when it came out in 2024, because I don’t normally love max-cushioned stability shoes like this. It won me over thanks to its smooth and exceptionally comfortable and supportive ride, and it’s perfect for both neutral runners and those who overpronate. The Hurricane 25 has since come out and is a very similar shoe, so I’d certainly grab the Hurricane 24 instead thanks to this huge saving,

View Deal

Google News

Follow Tom's Guide on Google News and add us as a preferred source to get our up-to-date news, analysis, and reviews in your feeds.

Nick Harris-Fry
Nick Harris-Fry
Senior Writer

Nick Harris-Fry is an experienced health and fitness journalist, writing professionally since 2012. He spent nine years working on the Coach magazine and website before moving to the fitness team at Tom’s Guide in 2024. Nick is a keen runner and also the founder of YouTube channel The Run Testers, which specialises in reviewing running shoes, watches, headphones and other gear.


Nick ran his first marathon in 2016 and became obsessed with the sport. He now has PBs of 2hr 25min for the marathon and 15min 30sec for 5K. Nick is also a qualified Run Leader in the UK.


Nick is an established expert in the fitness area and along with writing for many publications, including Live Science, Expert Reviews, Wareable, Coach and Get Sweat Go, he has been quoted on The Guardian and The Independent.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.