We’re right smack-dab in the middle of the Amazon October Prime Day sales event (otherwise known as Prime Big Deal Days), which means I’ve paused my usual duties of testing and reviewing the year’s most popular TVs in favor of helping folks find fantastic TV deals.
Of all the TV-related discounts and flash sales, nothing excites me more than big-time deals on OLED TVs. After more than 10 years in the industry, no other display type comes close to the wow factor of OLED. Their contrast is unparalleled, and they usually arrive with a robust set of features, to boot.
Their high-level performance, bells and whistles make OLED TV wildly popular among casual viewers and A/V enthusiasts alike. This is why I've taken some time out of my busy Prime Day schedule to gather the best OLED TV deals I could find at Amazon and Best Buy. Discounts are constantly changing, so I'll do my best to update this page as prices fluctuate.
Quick List
- LG 48" B5 4K OLED TV: was $1,299 now $649 @ Best Buy
- Samsung 55" S90F 4K OLED TV: was $1,597 now $1,097 @ Amazon
- LG 65" C5 4K OLED TV: was $2,696 now $1,372 @ Amazon
- Sony 55" A95L 4K QD-OLED TV: was $2,799 now $1,598 @ Amazon
- LG 55" G5 4K OLED TV: was $2,499 now $1,767 @ Amazon
About the author
My name is Michael, and I've been reviewing TVs and covering major sales events for over a decade. I'm also the proud owner of an OLED TV. Not only do I know what separates a so-so OLED TV from one worth buying, I track prices on these TVs all year, so I'm well equipped to spotlight the best TV deals as they go live.
Best Prime Day OLED TV deals
LG B5
The 48-inch LG B5 is the smallest TV on this list, but if you're in the market this Prime Day for a 42- to 50-inch TV that looks fantastic, the heavily discounted B5 might be your best bet.
As LG's newest entry-level OLED, the B5 isn't as bright or as colorful as higher-end OLED TVs (and I'll include two such models below), but it nevertheless delivers the benefits we've come to expect from OLED display technology, like perfect black levels, wide viewing angles and pixel-level contrast control.
If you're planning on doing some gaming on your next TV, the B5 has you covered, too, as it offers a full slate of four HDMI 2.1 ports that all support 4K gaming at 120Hz.
The 48-inch version of the B5 is a Best Buy exclusive, but the Amazon-competitor has dropped it to its lowest price to date in order to get in on the action.
Samsung S90F
If you're interested in an OLED TV with slightly better specs than LG's entry-level B5, it's worth taking a look at one of Samsung's more affordable OLED TVs of 2025, the S90F. The 55-inch version crashed in price for Prime Day.
According to our tests, the S90F offers much better HDR highlight brightness than what you'll get on the LG B5, which will add to a sense of depth during movies and shows mastered for HDR.
This OLED also comes with a thorough selection of gaming-related features, including support for 4K gaming at 120Hz. One feature that the S90F doesn't come with is Dolby Vision support, so keep that in mind if you're hoping to enjoy Dolby Vision content on your next TV.
LG C5
The LG C5 is one of the best TVs of the year, and easily one of the best OLED TVs you'll come across during Prime Day. It's the sort of TV that's already overflowing with value before you factor in the steep discount it's getting right now.
The C5 is the ultimate jack-of-all trades when it comes to top-tier performance. Everything from games to HDR Blu-rays look phenomenal on this TV, and it's stuffed with just as many features as you'll find on much pricier, flagship models.
It might be the TV to get if you want better brightness and a fuller list of features than what the LG B5 offers.
Sony A95L
As a TV reviewer for more than 10 years, I’ve seen my fair share of 4K TVs. But few have come close to capturing my attention like Sony’s A95L, an OLED TV that expertly blends high-performance hardware and expert engineering. It's one of the best TVs I've ever laid eyes on, and right now, the 55-inch version is at its lowest price ever for Prime Day.
There are two key elements that help make the A95L one of the best OLED TVs you can buy: quantum dot-color and Sony’s superb picture processing.
With quantum dots equipped, the A95L delivers better color volume than typical OLED panels. Behind the scenes, Sony’s renowned picture processing ensures that everything looks as it should — from upscaled content to near-black detail and fast-moving objects.
The Sony A95L is a few years old, but its pedigree is one of the reasons it remains on shelves today. Act fast if you want to secure this killer price, though.
LG G5
What do you get when you combine some of the brightest HDR highlights we've measured with the inky, perfect black levels of OLED display technology? The G5 is one of the best TVs LG has ever made, and right now, it's on sale for Prime Day at the lowest price it's ever been.
The G5 taps LG's fourth-generation OLED panel for better brightness and color volume than what you'll see on the midrange C5. Not only is its picture incredible to behold, but it's packed to the gills with gaming- and A/V-related features, too.
One thing to keep in mind about the G5 is that it doesn't arrive with a stand right out of the box. You can purchase the stand separately, but in its purest form, the G5 is designed to hang on the wall with a posh-looking, gap-free design.
For more great discounts be sure to check out our Amazon Prime Day deals live blog right now.
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