Prime Day may be over, but one of my favorite LG OLED TVs is still $599 at Best Buy’s Tech Fest sale
There's a lot going on right now — I wouldn't blame you if Amazon Prime Day came and went without you checking in about a new TV. Fortunately, Best Buy is running a summertime sales event of its own this week, and it runs all the way through Sunday.
I've pored over hundreds of TV listings at Best Buy's Tech Fest sale, and while there's a slew of dazzling, high-end options over a thousand bucks, my favorite deal of the bunch is a modestly sized, surprisingly affordable OLED TV.
The LG B5 is just $599 at Best Buy this weekend, which matches its lowest Black Friday sale price. As a 2025 model, I don't expect one of my favorite OLED TVs to be around much longer.
Like all OLED TVs, the LG B5 doesn't rely on a backlight. Instead, each one of the display's millions of pixels is self-lit. This eliminates hazy, distracting-looking light bloom and allows for the perfect black levels that have come to be synonymous with the technology.
As an entry-level model, the B5 doesn't get as bright as higher-end LG OLEDs, but its ability to render perfect black levels means that the TV's contrast is much more impressive compared to LCD TVs that offer similar levels of brightness. As long as you're not placing the B5 in a sun-soaked room, its picture will hold up just fine.
According to our test results (which you can peruse in full by way of our LG B5 review), the B5 is remarkably free of color error in its out-of-the-box state. This is one of the reasons I find it to be such an attractive option for bargain-hunters; it's an affordable TV, but it doesn't sacrifice much when it comes to accuracy. Most folks won't need to bother calibrating it.
Another reason I've spent the last several months recommending the B5 to readers is its exhaustive set of features. Despite its entry-level status, the B5 arrives with nearly all of the same gaming- and streaming-related features you'll find on a higher-end LG OLED TVs (like the five-star LG C5).
It's especially good news for dedicated gamers, as they're getting basically everything they need for current-gen consoles. The B5 supports 4K gaming at 120Hz and comes with Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), AMD FreeSync and G-Sync compatibility.
Crucially, all four of the LG B5's HDMI inputs offer HDMI 2.1 compatibility. For a $599 TV, that's not exactly easy to come by.
If you need something bigger than 48 inches, the 55-inch LG B5 is just $799 at Best Buy right now, too. Just keep in mind that these sets are currently being replaced by newer models, so your window to buy them at this price is closing.
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