LG’s newest 48-inch OLED TV packs a ton of features into a smaller size — and it just crashed to $699

The LG B5 OLED next to a badge that reads: "Tom's Guide Price Drop"

(Image credit: LG)

It’s easy to love OLED TVs, but it’s not so easy to embrace their premium price tags. As a Senior TV Editor, this is why I’m always on the lookout for affordable OLEDs — they’re just more accessible than high-end, fancy OLED TVs.

It’s also why my ears perk up whenever I hear about an already-affordable model getting hit with an additional discount. It’s the best of both worlds. Right now, the 48-inch LG B5 OLED is just $699 at Best Buy — a full $600 off its usual price. Let’s unpack why LG’s most modest OLED TV of 2025 might be a sneaky-good pick for your home. (For more ways to save, check out our favorite deals in this week's Best Buy Member Deal Days event).

Looking for an incredible OLED picture without the high price? The LG B5 is the perfect companion. It's not as bright as higher-end OLED TVs, but you still get to bask in the glory of OLED display technology. Perfect black levels and ultra-wide viewing angles will have everything from movies to sports looking fantastic. Dedicated gamers will appreciate the B5's array of sought-after features, which includes four HDMI 2.1 inputs, support for 4K gaming at 120Hz, VRR and FreeSync.

If you want something bigger than 48 inches, the 65-inch B5 is just $1,299 at Best Buy right now, and offers all of the same features.

Like all OLEDs, each of the LG B5's millions of pixels are self-illuminating, an advantage that has a tremendous impact on picture quality. This allows for perfect black levels and surgical contrast.

It's one of the reasons why its relatively affordable, entry-level status shouldn't deter you from considering the B5. It might not offer the sort of highlight brightness you'd find on similarly priced LCD/LED TVs, but the self-emissive nature of OLED will have these highlights looking brighter.

Sure, the LG C5 OLED will net you higher brightness than the B5, but you're still getting an OLED-driven picture with LG's entry-level set.

The B5 offers many of the same bells and whistles as higher-end OLEDs.

As far as features go, the B5 offers many of the same bells and whistles as higher-end OLEDs. That's good news for everyone, but especially dedicated gamers.

It supports 4K gaming at 120Hz, Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), AMD FreeSync and G-Sync compatibility. All four of its HDMI inputs offer HDMI 2.1 compatibility.

Check out our full LG B5 OLED review to get the full scoop on why we love this entry-level OLED. It's one of the best LG OLED TVs you can buy right now.

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Michael Desjardin is a Senior Editor for TVs at Tom's Guide. He's been testing and tinkering with TVs professionally for over a decade, previously for Reviewed and USA Today. Michael graduated from Emerson College where he studied media production and screenwriting. He loves cooking, zoning out to ambient music, and getting way too invested in the Red Sox. He considers himself living proof that TV doesn't necessarily rot your brain.

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