Best Buy's anti-Prime Day sale is live from $3 — 27 deals I’d shop now on Lego, Apple, Ninja, Roku and more
These Best Buy deals on toys, TVs, laptops, appliances and more are stealing October Prime Day's thunder

Who needs Prime Big Deal Days? The Best Buy Tech-Tober sale has landed and it's giving Amazon a serious run for its money. If you're shopping for TVs, laptops, appliances or anything in between, you can't miss these deals.
Some of the headliners are Best Buy's MacBook deals from $699 and a huge 50% off the Samsung 65-inch S84F 4K OLED TV. A 65-inch OLED TV for $999 is a steal!
Meanwhile, gamers can snag up to 50% off gaming accessories at Best Buy and there's even Halloween decor on sale from $29.
Check out all my favorite Best Buy anti-Prime Day deals below. If you want to see what the competition has to offer, stay tuned to our Prime Day deals live blog. And for more savings, see our Best Buy promo codes and the deals I'd shop in Lowe's anti-Prime Day sale.
My Best Buy: join from $0 @ Best Buy
Best Buy's Techtober sale is open to everyone, but members get extra benefits. My Best Buy (free) gets you free standard shipping. My Best Buy Plus ($49/year) offers free 2-day shipping, exclusive access to member-only deals, access to launch events, and an extended 60-day return/exchange window on most products. My Best Buy Total ($179/year) offers all of the above benefits along with extended protection plans (AppleCare+), 24/7 tech support, 20% off repairs, and discounts on in-home installations and haul aways.
Quick Links
- shop all Best Buy Techtober deals
- Lego: deals from $3
- Headphones: from $10
- Switch games: deals from $14
- Appliance sale: deals from $44
- 4K TV sale: deals from $129
- Chromebooks: from $139
- Laptops: deals from $249
- LG 48" B5 OLED TV: was $1,299 now $649
- MacBook Air (M4): was $999 now $799

I'm Millie Davis-Williams, a deals writer for Tom's Guide. I've spent the last four years tracking deals on everything from Apple products to Crocs. I'll help you find this holiday season's best deals at Best Buy, Amazon, and all retailers.
My favorite deals
Lego: deals from $3 @ Best Buy
Best Buy has some epic deals on Lego sets up for grabs. There are deals on everything from Star Wars to Architecture sets.
Switch games: deals from $14 @ Best Buy
From Luigi's Mansion 3 to EA FC24, Best Buy is taking $10 to $20 off a small selection of games (most games are $20 off). The sale also includes Zelda, Assassin's Creed and more.
Laptop sale: deals from $249 @ Best Buy
Right now, Best Buy is taking up to $400 off select Windows laptops. The sale includes laptops from HP, Samsung, Lenovo and more. After discount, prices start from just $249.
Appliance sale: deals from $44 @ Best Buy
Best Buy is taking up to 40% off select small and large appliances. After discount, prices start as low as $44. The sale includes brands such as Ninja, Instant Pot, Samsung, LG and more.
4K TV sale: deals from $129 @ Best Buy
Best Buy has 4K TVs on sale for as low as $129. The sale includes brands like Samsung, Roku, Hisense, LG and more. While the cheaper sets tend to be smaller screen TVs, Best Buy is also taking up to $1,000 off big-screen TVs with 65-inch models starting for as low as $399.
MacBooks: deals from $699 @ Best Buy
Now is the perfect time to update your Mac. Best Buy has MacBook Airs on sale from $699. If you're on a budget, the MacBook Air (M2/16GB RAM) is an epic machine. I love that it's been updated with 16GB of RAM instead of just 8GB, so it'll do a better job with multitasking. Meanwhile, the MacBook Air (M4) is Apple's latest laptop and both the 13-inch and 15-inch are on sale for $799 and $999, respectively. Those are the lowest prices of the year for all of these Macs.
Gaming accessories: up to 50% off @ Best Buy
Kit out your Nintendo Switch 2, PS5 or Xbox with up to 50% off essential gaming accessories at Best Buy. The sale includes controllers, cases, gaming headsets and more.
Halloween decor: deals from $22 @ Best Buy
It's spooky season! Best Buy is offering deals on lights, inflatables, fog machines and more Halloween decor to make the perfect display.
TVs
For $199, this is a 55-inch 4K Fire TV with some neat gaming features like ALLM. For cinephiles, this TV supports HDR PRO with Dolby Vision, HDR10 and HLG as well as Dolby Atmos audio. It's a direct-lit LED TV so don't expect contrast to be off the charts, but for this price it's a solid deal.
The B5 is LG's most affordable OLED of 2025, but don't let that fool you into thinking that it's not a terrific TV for folks looking to save money on an OLED. In addition to supporting 4K gaming at 120Hz, the B5 also supports Dolby Vision HDR and costs significantly less than its higher-end counterparts.
The TCL QM7K has been one of my go-to recommendations for major sales events. This is a budget-friendly, 75-inch Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without breaking the bank. It's also an especially good TV for gamers on a budget, thanks to an impressive array of gaming enhancements.
At this price, the Samsung S84F OLED TV is a total steal. It's an entry-level 2025 OLED model from Samsung, but comes with 120Hz refresh rate and HDR 10+ support. We also like the Tizen OS the TV runs on, as it runs fast and will get you access to all the streaming apps you could want.
MacBooks
The new MacBook Air is powered by Apple's latest M4 chipset. It upgrades the camera from 1080p to 12MP with Center Stage support. The M4 chipset also supports dual external monitors, even when you have the laptop's lid open. It packs a 13.6-inch Liquid Retina display (2560 x 1664), Apple's M4 CPU w/ 10-core GPU, 16GB of RAM, and 256GB SSD. In our MacBook Air M4 review, we said the Editor's Choice laptop is irresistible thanks to its speedy performance, sharper camera, and lower starting price.
Need a bigger screen? The 15-inch MacBook Air (M4) is on sale. It packs a 15.3-inch Liquid Retina display (2880 x 1864), Apple's M4 CPU with a 10-core GPU, 16GB of RAM, and 256GB SSD.
Smart Home
Amazon's compact smart speaker packs Alexa features into a space-saving design. The Echo Pop delivers clear audio for music and podcasts, while still handling all your usual voice commands. Good for nightstands or desks where space is tight, and the semi-sphere design looks cleaner than typical smart speakers.
The Roku Streaming Stick Plus 2025 is the latest upgrade in Roku’s lineup, replacing the previous Express 4K Plus. This newer model is smaller, faster, and more powerful, offering stunning 4K HDR and Dolby Vision streaming. With improved Wi-Fi and access to thousands of channels, it’s one of the best Roku devices right now.
Light up your outdoor space with this Govee LED strip light! Govee makes some of our favorite smart lights and this outdoor light strip is perfect to add smart functionality to your Halloween and Christmas light displays.
Appliances
One of Ninja's cheaper products, the Blast portable blender is impressively powerful. Sure, it can't compete with a full-size blender, but it did a great job of handling everything from protein powder to frozen berries when we put it to the test.
With this discount, the Eufy 11S Max is great value for money. Despite its slim design, it uses bounce mapping to clean all corners of your room so you can set it and forget it. It comes with a decent 2,000 Pa suction power, which is adequate to deep clean both carpets and hard floors. Best of all, it has built-in drop-sensing technology that prevents it from falling down a flight of stairs.
This saving is a fantastic chance to pick up Ninja's viral frozen drink machine for less. The Ninja Slushi turns liquids into smooth frozen drinks by using specialised RapidChill technology, so you don't need ice. We've seen these bad boys sell out like hotcakes, so you better act fast.
Laptops
Lenovo's Chromebook balances performance and value in this lightweight package. The Full HD display and Intel processor handle everyday tasks with ease, while Chrome OS ensures quick boot times and seamless cloud integration. An ideal choice for students or casual computing.
This monster of an ultraportable packs plenty of performance and power efficiency, thanks to that Core Ultra 7 chipset — all inside a slim and sleek aluminum chassis with a gorgeous 16-inch 2K display. Trust me when I say if you’re in the market for a Windows laptop, this is an amazing one to buy. You also get 16GB of RAM and a generous 1TB SSD.
This is a great price for an RTX 5080 gaming laptop, and the MSI Vector 16 HX AI certainly impresses. It sports an Intel Core Ultra 9 275HX CPU, 16GB of DDR5 RAM, and a 1TB SSD. It also features a 16-inch 2560 x 1600 240Hz display.
Audio
Need a cheap pair of wired on-ear headphones? These Sony cans will do the trick. They're lightweight, sturdy and have 30mm drivers for bright, clear sound. These popular headphones have a 4.5-star rating from over 17,000 Best Buy reviews.
JBL's budget earbuds pack in a whole host of different features for a great price. First off, there's active noise canceling to keep distractions out. Then there's 10 hours of battery life in the buds, along with an extra 30 in the case. Finally, there's IP54 water- and dust-resistance to keep out the unwanted earbud-breaking substances.
These headphones earned a 4.5-star rating in our Shokz OpenRun Pro 2 review and a spot on our list of the best workout headphones. They're lightweight and comfortable to wear, deliver impressive sound quality and their open-ear design makes them perfect for outdoor workouts.
AirPods sale: up to $120 off @ Best Buy
Time to upgrade your AirPods! Best Buy is taking up to $120 off select Apple AirPods this week. I'd opt for the AirPods 4 on sale for $89, their lowest price ever.
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Millie is a Deals Editor at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.
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