How to watch the Google Pixel 7 and Pixel Watch event — and what we expect

An official render of the Google Pixel 7 Pro, shown three times in black, white and green
(Image credit: Google)

If you don't know how to watch the Made by Google launch event already, it's just as well you found this. Google's presenting the Google Pixel 7, Pixel 7 Pro and Pixel Watch tomorrow (October 6), and potentially more on top that it's yet to tell us about. It's a show you'll definitely want to watch live.

You're not going to want to miss a moment of what Google has to say at the Google October 6 event. And you won't have to, once you know how to watch the Made by Google launch event live stream.

Here's where you can find a live stream of the October 6 Made by Google hardware launch, and a quick round-up of what you should expect to see.

When is the Made by Google launch event?

Google October 6 invite Pixel event

(Image credit: Google)

The Made by Google launch event takes place in Brooklyn, New York on Thursday, October 6. Google says the event gets underway at 10 a.m. ET/7 a.m. PT/3 p.m. BST. This is the first in-person event Google's held since 2019, and Tom's Guide will be in attendance.

Where can I watch a Made by Google launch event live stream?

Don't worry if you can't be in Brooklyn when Google starts unveiling its new hardware. Google plans to post live streams of its October 6 product event both at the Google Store and on the Made by Google YouTube channel

Now that we've got less than 24 hours to go before the big show, Google has posted its placeholder link to the Made by Google event live feed. You can find that stream embedded below.

A 30-second hype video greets you at the moment, but as we get closer to the 10 a.m. ET start time, expect that to change.

What is Google going to announce at the Made by Google launch event?

Google isn't leaving much to the imagination. "The lineup will include the Pixel 7, Pixel 7 Pro, and the Google Pixel Watch," the company says in a promotional page on the Google Store. "We’ll also announce additions to the Nest smart home portfolio."

We already knew about the Pixel 7 devices and the Pixel Watch — Google previewed all of those things at its developer conference back in May. The Nest smart home products are a newer wrinkle, and could include anything from smart speakers to devices such as thermostats, routers, locks or cameras.

Whatever Google winds up announcing during the Made by Google launch event, it will be available for pre-order on October 6, the same day as the event. Google's two brick-and-mortar stores in New York will even have devices on hand to check out in person.

Here's a little bit more detail on what we know about the Pixel phones and the Pixel Watch in advance of the October 6 Made by Google hardware event.

Google Pixel 7 and Pixel 7 Pro 

Google's primary focus with the latest versions of its flagship phones will be to add updated Tensor silicon. The Tensor G2 could be key to the Pixel 7's success by introducing even more Pixel-exclusive experiences such as the ones that highlighted last year's release of the Tensor-powered Pixel 6. We expect the Made by Google event will be spent detailing those experiences and how they benefit from the dedicated machine learning core on Google's chipset.

Google PIxel 7

(Image credit: Google)

Otherwise, leaked video adverts for the Pixel 7 and Pixel 7 Pro indicate there won't be major changes for both phones, though the telephoto camera looks set to get a solid boost in zooming capabilities. 

The Pixel 7 hits the scene roughly a month after the iPhone 14, and with Google and Apple usually battling for the title of best camera phones, we're interested to see what the new Tensor chips means for the Pixel 7's photo features. Our iPhone 14 vs. Google Pixel 7  and Google Pixel 7 Pro vs iPhone 14 Pro Max comparisons offer a preview of this smartphone showdown.

Also, here's what the Pixel 7 needs in order to beat the Galaxy S22, its biggest rival from Samsung.

Google could be dangling some pretty tantalizing incentives to get you to pre-order its phones. One rumor suggests that a Pixel 7 pre-order will net you a pair of Galaxy Buds Pro earbuds, while the Pixel 7 Pro could come with the Pixel Watch as a freebie. About that watch...

Google Pixel Watch

Like the Pixel 7, the Pixel Watch got a sneak preview back in May and subsequent teaser videos have shown us more about the watch's design. It's getting a round watch face, with potential colors including black, silver and gold.

Google Pixel Watch

(Image credit: Google)

The Pixel Watch will run Wear OS bringing Android experiences to your wrist. We also expect the watch to draw on fitness tracking features from Fitbit, since Google owns that company. That's likely to be supplemented by sensors on the watch that can measure things like heart rate, ECG and body fat percentage.

We're still waiting to hear what kind of battery life to expect from the Pixel Watch, though it's reportedly getting a 300 mAh battery that's unlikely to deliver multi-day longevity. The Pixel Watch will reportedly come in a number of colors and bands, too; these could be priced at $49 (roughly £43 / AU$75). 

For more on the Pixel Watch, our Samsung Galaxy Watch 5 vs. Pixel Watch comparison looks at how Google's effort could compare to the leading 

Philip Michaels

Philip Michaels is a Managing Editor at Tom's Guide. He's been covering personal technology since 1999 and was in the building when Steve Jobs showed off the iPhone for the first time. He's been evaluating smartphones since that first iPhone debuted in 2007, and he's been following phone carriers and smartphone plans since 2015. He has strong opinions about Apple, the Oakland Athletics, old movies and proper butchery techniques. Follow him at @PhilipMichaels.