Narwal is using IFA 2025 to push hard on a simple promise: deeper cleans, less work. The company — now one of the world’s top five vacuum brands — has unveiled a flagship robot vacuum, new Freo models, and two stick/wet-dry cleaners, all designed to reduce the usual compromises of robot cleaning and maintenance.
The headline act is Narwal Flow, a low-profile, all-in-one robot that pairs powerful suction with a track-based mopping system and a self-maintaining dock — plus launch pricing that undercuts many premium rivals in Europe.
Narwal Flow: Track Mop tech meets serious suction
FLOW is built around Narwal’s track-style mopping system, which circulates clean water continuously across the mop during a run. The company’s FlowWash setup uses 45°C hot water pushed through 16 anti-clog nozzles to keep the mop fresh, while a built-in scraper removes dirty water and debris into a separate tank.
The system applies 12N of steady downward pressure to target stuck-on grime and is designed to eliminate cross-contamination and streaks that can happen with traditional pad mops.
Navigation is handled by the NarMind Pro platform, combining dual RGB cameras, 3D depth mapping and 10 TOPS of onboard processing. The robot itself is just 95mm tall, allowing it to slip under low furniture, and it can handle obstacles up to 4cm.
It features adaptive mop extensions and dynamic brush adjustments for edge and corner coverage. Suction tops out at 22,000Pa, and there’s a self-maintaining dock that washes the mop with hot water, dries it with hot air, auto-empties into a 2.5L dust bag (up to 120 days), and even sterilises and flushes its tanks.
A compact 28cm dock option features automatic drainage and detergent dispensing, making it ideal for tighter spaces.
For carpets, Narwal leans on CarpetFocus — an approach that uses an adaptive pressurising plate to create a near air-tight seal with carpet fibres and push airflow deeper into the pile. The company claims significantly improved deep cleaning versus conventional robot vacuums; we’ll want to test that against the best robot vacuums to see how it holds up in real homes.
Smart home chops and privacy
The Flow robot vacuum fits neatly into most smart homes: you can say “Hey Nawa,” use Alexa, Google Home, or Siri, and tweak detailed cleaning preferences in the Narwal app (including saved suction/humidity levels, pet-zone boosts, and adaptive strategies for heavily soiled areas).
Matter support is promised by the end of the year for more unified control across ecosystems. All data processing occurs locally for privacy, which is reassuring to see as more robots incorporate cameras and computer vision.
A broader lineup for different needs and budgets
Narwal isn’t just betting on one robot. At IFA, it also introduced:
Freo Z10 Pro: 18,500Pa suction with CarpetFocus for carpets, a triangular mop with 12N pressure at 180RPM and EdgeReach for corners, DirtSense stain detection, and AI object recognition (100+ items). The dock supports hot-water mop washing at 45–75°C, and a 2.5L dust bag is designed for up to 120 days of maintenance-free use.
Freo X10 Pro: A slimmer everyday pick at 107mm tall, with 11,000Pa suction, 8N mop pressure, laser and TOF navigation, four carpet modes, hot-air mop drying and antibacterial materials. Designed to be simpler and more affordable while retaining hands-off cleaning.
V40 Station: A cordless stick vacuum with an auto-empty dock, up to 120 minutes of runtime, 220AW suction with smart dust detection, dual H13 HEPA filters, and a multi-function base that handles 3L dust collection, charging, filtration, and accessory storage.
S30 Pro Wet & Dry Vacuum: A floor washer for bigger messes, rated at 20,000Pa suction and 20N downward pressure. Narwal-Air Tech reduces handling load by 48%, while AI DirtSense adjusts power, and an auto hair-cutting/tangle-free system aims to keep maintenance simple. A five-step self-cleaning regimen finishes with hot air drying.
Early take: meaningful upgrades where they matter
Narwal’s pitch here targets the two most significant pain points with robot cleaners: inconsistent mopping and ongoing upkeep. Track-based mopping with continuous clean-water circulation is a smart way to tackle hygiene and coverage, especially combined with hot-water washing and local processing for privacy.
The low profile, 22,000Pa suction, and the promise of stronger carpet performance also matter for mixed-flooring homes. Meanwhile, a dock that actually cleans and maintains itself — not just empties dust — is the kind of quality-of-life upgrade we like to see in 2025.
The rest of the line-up gives buyers clear tiers: Z10 Pro for higher suction and automation, X10 Pro for slimmer, simpler daily cleaning, and two non-robot options that keep Narwal in your cleaning routine, whether you’re tackling quick jobs or heavier spills.
As always, we’ll need to verify runtimes, suction effectiveness, and long-term maintenance in testing, but on paper, Narwal is covering more bases than most at IFA this year.
If you’ve been waiting for a robot that treats mopping with the same seriousness as vacuuming, Narwal Flow looks like the one to watch.
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