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Every year, the Super Bowl isn’t just a football game but a showcase for some of the most talked-about commercials of the year. As brands ramp up their marketing for Super Bowl LX on February 8, 2026, we’re already seeing a mix of fully released spots and early teaser clips drop across social and broadcast platforms.
From heart-string-pulling ads like Budweiser’s patriotic “American Icons” featuring a Clydesdale and bald eagle to star-studded campaigns teasing upcoming spots with Ben Affleck, Jennifer Aniston, Jason Alexander and more, the buzz is building fast. Some brands have already shared full commercials online, while others have dropped short teasers offering first looks at what’s to come.
Whether you’re here for the humor, the celebrity cameos, or just the cultural moment, this roundup has everything released and teased so far, all ahead of the big game on Sunday when the New England Patriots face off against the Seattle Seahawks!
Full commercials already released
Instacart
Instacart’s 2026 Super Bowl commercial, “Bananas,” turns grocery shopping into a retro disco spectacle. Directed by Spike Jonze and starring Ben Stiller and Benson Boone, the 30-second ad sees the duo as a European disco-pop act battling it out over Instacart’s new Preference Picker feature for choosing perfectly ripe bananas.
Budweiser
Budweiser’s “American Icons” celebrates the brand’s 150th anniversary and Americana itself. The 60-second ad follows a Budweiser Clydesdale foal as it befriends a fallen bald eagle chick, bonding through rain, growth and challenge. Set to Lynyrd Skynyrd’s “Free Bird,” the eagle ultimately soars from the horse’s back, evoking a sense of nostalgic pride.
Bud Light
In a chaotic wedding scene, Post Malone, Shane Gillis, and Peyton Manning chase a runaway Bud Light keg rolling downhill, creating classic slapstick mayhem. Set to Whitney Houston’s “I Will Always Love You,” the 60-second spot has plenty of your typical humor and energy, tying into Bud Light’s nationwide $60 keg rebate promotion just ahead of the game.
Pepsi
A playful jab in the cola wars, Pepsi’s 2026 Super Bowl spot “The Choice” puts a blind taste test front and center. Directed by Oscar‑winner Taika Waititi, a familiar polar bear mascot chooses Pepsi Zero Sugar over Coke, launching a funny self‑discovery journey complete with therapy and concert moments.
Kellogg’s Raisin Bran
In a cheeky, sci‑fi‑infused spot, William Shatner takes on the role of “bran ambassador,” beaming down from a high‑tech command center to deliver Raisin Bran’s fiber to a sports bar, tailgate and house party. The ad reframes digestive wellbeing in a fun, memorable way while nodding to his iconic persona. Plus, it’s Kellogg’s first Super Bowl appearance in roughly 15 years!
OIKOS
Oikos has a more playful TV spot, with Kathryn Hahn and NFL star Derrick Henry tackling San Francisco’s iconic hills, literally pushing a stalled cable car to the top. Using funny moments and a strength‑building metaphor, the ad highlights Oikos’s high‑protein yogurt and shakes while showing everyday determination.
Ro
Tennis legend Serena Williams anchors Ro’s first Super Bowl commercial, using her own health journey to “destigmatize” GLP‑1 medications for weight and metabolic health. In the spot, she explains how treatment helped her feel healthier overall — from weight loss to better blood sugar and cholesterol — challenging misconceptions about the drugs while framing them as a legitimate healthcare option rather than a shortcut.
Michelob ULTRA
A snow‑soaked homage to sporting grit and friendly competition, The ULTRA Instructor pairs Hollywood icon Kurt Russell with actor Lewis Pullman on the slopes. Directed by Joseph Kosinski, the commercial fuses Super Bowl excitement with Winter Olympic vibes as Russell’s seasoned instructor guides Pullman’s character through rigorous ski training to earn victory. Featuring Olympic gold medalist Chloe Kim and former NHL star T.J. Oshie, the ad celebrates teamwork and competitive spirit.
Fanatics Sportsbook
Model Kendall Jenner headlines Fanatics Sportsbook’s first‑ever Super Bowl commercial, leaning into the internet’s playful “Kardashian Kurse” meme. In the 90‑second spot (with a 30‑second TV cut), Jenner jokes about betting on outcomes linked to her dating history, inviting viewers to wager with or against her prediction for the New England Patriots vs. Seattle Seahawks matchup.
Hellmann’s
Throwing mayo into the spotlight, this year’s Hellmann’s Super Bowl commercial leans into full‑on musical parody. Andy Samberg transforms into “Meal Diamond,” belting a Sweet Caroline‑inspired ode to sandwiches and condiments alongside Elle Fanning in a quirky deli‑set spot.
Liquid I.V.
For its first-ever Super Bowl appearance, Liquid I.V. dropped a teaser featuring “K‑pop Demon Hunters” singer E-JAE, who delivers a powerful cover of Phil Collins’ “Against All Odds” in a stylish “tiny vanity concert”‑style clip. The quick teaser leans into music and culture to spotlight hydration and build buzz ahead of the full big game ad.
Skittles
Rather than airing a traditional TV commercial during Super Bowl LX, Skittles is changing the concept entirely. The brand partnered with Elijah Wood and delivery platform Gopuff for “Deliver the Rainbow,” which is a live, in‑person “commercial” performed at the front door of one lucky fan’s home on game day. Fans enter online for a chance to have Wood, dressed as a whimsical creature, appear with Skittles and enact the stunt live.
Hims & Hers
Departing from the typical feel‑good Super Bowl fare, this Hims & Hers spot dives into America’s healthcare inequality rather than just selling products. Narrated by rapper Common, the commercial dramatizes a world where the ultra‑wealthy live significantly longer due to exclusive access to extensive treatments while everyday folks are left behind. The message aims to spotlight how access to proactive, personalized care too often depends on wealth.
Ramp
Accounting favorite Brian Baumgartner returns as “America’s favorite accountant” in Ramp’s 2026 Super Bowl spot. Surrounded by look‑alikes, he shows how Ramp’s financial operations platform frees teams from tedious tasks, turning repetitive work into time for growth.
Toyota
Toyota’s Super Bowl LX commercial, “Superhero Belt,” tells a warm, generational story built around the beloved Toyota RAV4. A grandfather straps his young grandson into an early‑model RAV4 with the playful line “put on your superhero belt,” then decades later the grown‑up grandson returns the favour in a 2026 RAV4, reminding viewers that the most meaningful journeys are defined by the people beside you, not the destination.
Teased commercials
Dunkin’
Dunkin’ has teased its commercial with a playful clip starring Ben Affleck alongside comedy icons Jennifer Aniston, Matt LeBlanc and Jason Alexander. In the teaser, Affleck excitedly pitches an old VHS tape he calls “monster cringe” and “golden cringe,” insisting it deserves to be seen, while his co‑stars beg him not to show it.
Ritz
In a lighthearted teaser, Bowen Yang lounges on a tropical beach chair holding a giant conch shell phone answering imaginary calls and riffing on quirky puns about snacks and connections.
Grubhub
Grubhub’s teaser offers a mysterious peek at its upcoming first‑ever national Super Bowl commercial: an elegant covered food trolley reveals a surprise plate that shocks the guests, leaving viewers wondering what’s under the lid.
Nerds
Host Andy Cohen stars in this fun Nerds teaser, where colourful animated candy characters and a ringing phone from his “taste bud” lead to Cohen’s gleeful “Oh that’s juicy!” line.
Rocket and Redfin
In this emotionally driven teaser, Lady Gaga gives a heartfelt cover of Mister Rogers’ theme song “Won’t You Be My Neighbor?” in black‑and‑white footage that evokes community and kindness. The Rocket Mortgage and Redfin campaign uses this classic to highlight the meaning of home and connection ahead of the full Super Bowl spot.
Lay’s
Lay’s returned to the Super Bowl stage with a teaser titled “Potato Up” featuring a lone hand rising from a potato field holding a spud aloft. The simple teaser hints at a sentimental celebration of the humble potato and Lay’s All Dressed flavor.
Squarespace
A moody teaser starring Emma Stone shows the Oscar‑winning actor in dramatic black‑and‑white moments with suspenseful music. This teaser sets the tone for Squarespace’s upcoming 30‑second Super Bowl LX commercial, fusing artistry with the anticipation of something big yet “unavailable” until game day.
Uber Eats
Uber Eats has dropped several teaser spots for its 2026 Super Bowl campaign starring Matthew McConaughey (often alongside Bradley Cooper). One shows McConaughey dramatically questioning a 49ers mascot in an “interrogation” room about football’s secret purpose, leaning into the brand’s humorous conspiracy that the sport exists to sell food.
Pringles
Pop singer Sabrina Carpenter teases Pringles’ commercial by playfully picking chips like flower petals, declaring “Love at first bite!” The whimsical clip nods to the brand’s slogan “Once you pop, the pop don’t stop.”
Bosch
Chef Guy Fieri surprised fans with a teaser showing him clean‑shaven and sporting a new look, promoting Bosch’s next Big Game spot with a playful caption about “a little Big Game buzz.” The teaser only adds to the fan excitement and hints at Bosch’s humorous return to the Super Bowl stage.
State Farm Insurance
State Farm has rolled out multiple teasers for its 2026 Super Bowl campaign, including snapshots of fictional “Halfway There Insurance” and playful voicemail and halfway promo clips teasing the tagline that having insurance isn’t the same as having State Farm.
Meta
Meta’s teaser gives a first look at its Oakley Meta AI performance glasses campaign, focusing on wearable tech for athletes and creators. The brief clip features sports icons like Marshawn Lynch, Sky Brown and streamer iShowSpeed, plus director Spike Lee, all sporting the reflective AI‑equipped frames as a voice‑activated command triggers the glasses to capture dramatic moments.
TurboTax
TurboTax is turning up the humor even more with its teased spot featuring Adrien Brody. In the 15‑second preview, Brody rehearses the line “I can handle that for you,” poking fun at how stressful and melodramatic tax season feels for many.
Manscaped
One of the more curiously bizarre teasers for Super Bowl LX shows a wad of body hair snagged in a shower drain that suddenly sprouts bright blue eyes and stares back at the viewer. The brief clip leans into Manscaped’s irreverent humor while introducing its new “Mancare Your Everywhere” platform.
Liquid Death
Liquid Death is back for its second Super Bowl appearance and has teased its big game spot promoting Sparkling Energy, the brand’s new better‑for‑you energy drink line. A quirky teaser zooms in on a row of wide‑eyed papier‑mâché heads, making it instantly intriguing.
Duolingo
Duolingo leans into this year’s Bad Bunny halftime show by launching a playful “Bad Bunny 101” crash course to help fans brush up on Spanish before the big performance. The clip features Duo the Owl wearing Bad Bunny‑inspired gear — gold hoop earring, pava hat and all — as he teaches phrases from the artist’s songs.
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