Super Bowl commercials 2026 live — all of the best game day ads and trailers to watch now
A hairy Manscaped ballad, 50 Cent brings the beef, and more of the buzziest Super Bowl ads released so far
Kellogg's is absolutely filthy for this one
Kellogg's Raisin Bran can be a delicious part of your breakfast (I'm personally a fan), but the bran flaks are good for ... well, lets just say they keep you regular.
So the cereal goliath leaned into it's health benefits with a commercial filled with inneundo to going number two, hosted by "Bran ambassador" Will Shat (William Shatner). I counted eight instances of potty humor; see if you can spot them all.
Pepsi takes aim at Coke Zero and Coldplay concert cams
Malcolm here taking things over for a few hours. I'm still getting up to speed with all the latest Super Bowl 2026 commercials, but so far, this Pepsi ad featuring Coca-Cola's iconic polar bear is my favorite. It also features a cameo by Taika Waititi, who directed this 45-second commercial.
No Marvel spots this year
Marvel Studios is sitting out the Super Bowl this year. While it's a disappointing turn for anyone excited for a new look at "Avengers: Doomsday," it's not exactly surprising. Marvel kicked off the movie's marketing campaign pretty early, confirming the return of Chris Evans with a teaser back in December. Four "Doomsday" teasers have come out so far, and Marvel's decided that's enough for fans to chew on for now.
Amazon's bite-size AI horror movie
Amazon’s Super Bowl spot taps into collective AI anxiety by framing Alexa as the villain in a commercial that plays out more like a horror movie. Chris Hemsworth becomes convinced the smart speaker his wife just brought home is plotting his demise, and spins up increasingly unhinged scenarios where Amazon's AI-powered chatbot does exactly that. Thankfully, Alexa ends up being far more helpful than homicidal.
New 'The Super Mario Galaxy Movie' trailer?
We're set to return to the Mushroom Kingdom on April 1, and the Super Bowl is the perfect chance to show off another look at "The Super Mario Galaxy Movie." Illumination released a short new teaser on Friday with some nifty new footage, including a hungry Yoshi devouring a Magikoopa and a shot of Rosalina (Brie Larson) and Bowser Jr. (Benny Safdie) going head to head.
Don't expect another look at 'The Odyssey'
Arguably Universal’s biggest release of 2026, director Christopher Nolan’s "The Odyssey," is what I'm looking forward to the most this year. It's shaping up to be one of the most stacked ensembles ever to grace the big screen, with Matt Damon, Tom Holland, Anne Hathaway, and more bringing one of the most iconic stories in history to life. Rumor is we're not expected to get another peak at "The Odyssey" today, but like Penelope, I'm holding out hope.
Every Super Bowl trailer (so far)
Super Bowl 2026 is shaping up to be a showcase for some truly can't-miss movie trailers. As the biggest advertising spectacle of the year, you can expect dozens of splashy commercials and first looks at some of the most anticipated movies of 2026. Check out our complete breakdown of every Super Bowl 2026 movie trailer we know about heading into today's big game, from officially confirmed premieres like "Scream 7" and "Supergirl" to heavily rumored appearances.
The best Super Bowl 2026 ads so far
The New England Patriots face off against the Seattle Seahawks this afternoon at 6:30 p.m. ET. Plenty of major brands have already released their Super Bowl spots early, and this year's slate is a wild one. We've rounded up all the best Super Bowl 2026 ads ahead of the big game, and Hellmann's riff on "Sweet Caroline" has been stuck in my head ever since.
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