Black Friday phone sales 2025: how to score a new handset for less

Black Friday phone sales are just around the corner, and we're expecting some serious discounts on hot devices, including the newest stuff from Apple, Samsung and Google, among others

Sure, many of the best phones of 2025 come with a hefty price tag, but you might not have to pay full price. It's pretty common to see hundreds of bucks knocked off the retail price of the top models during this sale.

Black Friday sales offer a historically unparalleled chance to upgrade your phone, making it the ideal time for those who have been delaying a purchase. You can secure a cutting-edge device — whether it's the newest iPhone with its advanced camera, a premium Samsung Galaxy featuring a spectacular display, or a Google Pixel boasting superior AI and software capabilities — for significantly less than the original price.

Black Friday phone sales: retailer quick links

• Amazon: big savings on thousands of items across a variety of categories
• Google Store: discounts on all Pixel and Nest products
• Kogan: huge savings across a wide variety of items
• Samsung: discounts on phones, tablets, monitors, appliances and more
• Sony: price matching on cameras, TVs, headphones, speakers and more
• The Good Guys: save big on electronics, appliances and more

Black Friday phone sales: best early deals

Save 34% (AU$510)

Nothing Phone (3) — 12GB+256GB: was AU$1,509 now AU$999 at Nothing Tech - AU

The Nothing Phone (3) is finally getting its first big price drop since it hit the shelves back in July 2025. The 256GB model is the star of the show with a massive AU$510 off, and the 512GB version isn't far behind at $490 off—these are the lowest prices we've ever seen. You can snag these deals from November 20 to December 1, 2025 directly at Nothing's website or via JB Hi-Fi.

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Save 29% (AU$202)

Motorola Edge 60 Fusion: was AU$699 now AU$497 at Amazon

Need a new phone without breaking the bank? This Motorola handset offers great value if you’re not chasing the latest and greatest. You’ll enjoy a vibrant display, impressive battery life, and solid everyday performance for the price. It’s not built for graphically intensive gaming, but it’s more than enough for day-to-day tasks.

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Save 17% (AU$202)

Samsung Galaxy S25 FE (256GB): was AU$1,199 now AU$997 at Amazon

The Samsung Galaxy S25 FE offers some solid upgrades over earlier FE models, though it also comes with a higher price than the last version. At its regular cost, it’s close to the flagship S25, but a modest discount helps make it more affordable.

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Black Friday phone sales: best deals from last year

Black Friday phone sales — FAQ

Every Black Friday / Cyber Monday, phones of all brands will usually receive significant discounts, with the biggest savings often going to the previous year's models. That said, It's still common to see hundreds of dollars slashed from the latest models.

Additionally, it's important to take note of what kind of stock is being offered. Sometimes the discounted phones are unlocked, while other times they have some carrier deal attached to them.

You may also see international stock with big discounts applied, though you should always make sure the phone in question is compatible with Australia's networks and is backed by warranty.