A lot of Prime Day action camera deals suck: These ones don't
Genuinely good deals on action cam gear
The Prime Day deals are here, and yesterday I was actually pretty shocked at some of the deals — for better or worse. I'll start with the better! There are some surprisingly good deals on the best action cameras (rivalling Black Friday prices), including $200 off the GoPro MAX2 at Amazon — one of my favorite 360 cameras. Meanwhile, the DJI Osmo Pocket 3 — a YouTuber's staple — is currently over $120 off at Amazon. Both are quick and easy ways to upgrade your content for social or YouTube.
There are some deals to be wary of, though. The GoPro Hero13 Black is seemingly reduced from $429 to $349 at Amazon, which is seemingly a good discount. No! Bad deal!!!! $349 is where it sits most of the year anyway, if not lower. The price just got jacked up to $429 for a couple of weeks to catch you out!
I'm Pete, senior reviews editor here at Tom's Guide, and I've tested every major action and 360 camera launched for the last few years. I track prices all year, so I've rounded up here which deals are actually good, to help you avoid the scams.
Without further ado, here are all my favorite Prime Day action camera deals.
Quick list
- GoPro LIT Hero: was $269 now $179 @ Amazon
- DJI Osmo Action 4: was $299 now $179 @ Amazon
- Insta360 X3: was $299 now $229 @ Amazon
- DJI Osmo Action 5 Pro: was $339 now $288 @ Amazon
- GoPro MAX2: was $499 now $299 @ Amazon
- DJI Osmo 360: was $467 now $257 @ Amazon
- Insta360 X4 Air: was $439 now $324 @ Amazon
- DJI Osmo Pocket 3: was $499 now $378 @ Amazon
- Insta360 X5: was $549 now $434 @ Amazon
DJI deals
Unfortunately, the latest DJI Osmo Pocket 4 isn't available in the U.S., but thankfully the Pocket 3 is still a fantastic camera. I've reviewed both, and the Pocket 3 is still a more than capable tool. Its key feature is the gimbal which keeps your footage super stable and smooth. It's an essential tool if you want to upgrade the look of your social or YouTube content.
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The DJI Osmo Action 5 Pro held the top spot on my best action cameras list for a decent stretch of time (until it was succeeded by the newer Osmo Action 6). This camera is fantastic, and is still one of the best value-for-money propositions for action or motovlogging content. The video looks great, the stabilization is on point, there's internal storage, and it's as rugged as they come.
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If you're after a budget powerhouse, the Osmo Action 4 is the camera for you. It's a couple of years old now, and DJI has made some serious progress in the later models, but this is still an excellent camera if you need something waterproof and rugged that'll output professional-looking 4K. And at this price, it's a no-brainer.
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DJI's first 360 camera didn't do quite enough to match its rivals, the Insta360 X5 and GoPro MAX2. However, the DJI Osmo 360 is still a perfectly capable 8K 360-degree camera, and is the one to go for if you're already invested in the DJI ecosystem and want the extra flexibility of 360 recording. It uses the same batteries as other Osmo cameras and can sync wirelessly to DJI mics.
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GoPro deals
This is my favorite deal so far this Prime Day. The MAX2 is an awesome 360 camera, and the closest rival to Insta360's X5. It loses out to the X5 on internal audio quality, but has it matched virtually everywhere else, including 8K video (where arguably, it's stronger). This $200 discount is frankly crazy. Unless you're invested in Insta360 or DJI systems already, snap this deal up now!
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There aren't many decent deals on GoPro gear yet, and this is the only other one I'd recommend. The tiny LIT Hero shoots 4K/60p, offers decent battery life and thermals and has a built-in light. For similar money, I would recommend the DJI Osmo Action 4 instead, unless you're already invested in other GoPro gear — in which case, this would be my recommendation for a cheap action cam.
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Insta360 deals
Insta360 rarely offers huge discounts on its flagship products. However, the X5 is getting a little long in the tooth now (at least by Insta360 standards...), so despite still being the best 360 camera around, I'm not surprised it's getting a chunk off the price now. Listen, the GoPro MAX2 is cheaper right now, making it a better choice in value-for-money terms. But if you want the very best camera and have the extra cash, this deal is for you.
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The Insta360 X4 Air is the light version of the original X4, packing 8K/30p 360 footage, strong internal audio and Insta360's usual 'straight to social' mentality. This is a decent deal, but you can grab the GoPro MAX2 for $25 less right now, and that shoots 8K in 60fps, giving you more flexibility with fast-paced action footage (where these cameras are supposed to be used).
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360 on a budget! If you're not fussed about 4K exports, the X3 is still a fairly capable 360 camera. If you're mainly shooting for social, its 5.7K 360 resolution should be more than enough for either 1080p or 2.7K exports.
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The Ace Pro line has always been the bridesmaid and never the bride, losing out to the DJI and GoPro flagships each iteration. Still, the Ace Pro 2 is a formidable camera with a trick up its sleeve: 8K. This makes the Ace Pro 2 great if you need extra resolution for cropping and reframing in post, while maintaining high res exports. The Ace Pro 2 hasn't dropped much in price over its current lifespan, until now! This is the lowest price ever.
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U.K. deals
In the U.K., where DJI isn't subjected to the same regulations as the U.S., the Osmo Pocket 3 is much cheaper. The Pocket 4 is currently not on sale, so to any vloggers looking for a quick and effective upgrade to shooting on their smartphone: this is the deal for you!
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The Osmo Action 5 Pro is now extremely keenly priced in the U.K., at just £233. This puts it into the budget action camera realm, which is frankly astounding given this is only last year's flagship model, and is a capable professional tool!
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In both the U.S. and U.K. markets, the Osmo Action 4 is a no brainer if you're on a budget. This really is as cheap as respectable action cameras get. So, while you might find a GoPro Hero, an older used camera, or a disreputable brand cheaper, there really is no reason to buy any of them when the OA4 is just £159. Crazy cheap.
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The DJI Osmo Nano is DJI's answer to the Insta360 Go and GoPro Hero lines of tiny action cams. And it's great! It features a removable screen which you can use as a remote and monitor. Fun fact: I shot my own wedding reception with one of these strapped to my head. Check out my review linked above to see some of that footage.
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Peter is a Senior Editor at Tom's Guide, heading up the site's Reviews team and Cameras section. As a writer, he covers topics including tech, photography, gaming, hardware, motoring and food & drink. Outside of work, he's an avid photographer, specialising in architectural and portrait photography. When he's not snapping away on his beloved Fujifilm camera, he can usually be found telling everyone about his greyhounds, riding his motorcycle, squeezing as many FPS as possible out of PC games, and perfecting his espresso shots.
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