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MySpace Somehow Gained One Million Users Since December

By - Source: The New York Times | B 26 comments

Is MySpace finally making a comeback? Recent numbers indicate it's possible.

Many of us have a MySpace account, but typically don't use it because we're either floating with the majority of the Internet on Facebook, slinging 140 characters on Twitter, or using some other social means to chat about the weather or the dog's latest trick. Heck, there's even a social "network" on cable TV, called YouToo, that allows users to post video and text messages directly to the screen during re-runs of Batman, The X-Files and other shows.

But now there seems to be something going on with MySpace. While the social network won't release official numbers until later on Monday, Specific Media CEO Tim Vanderhook told the New York Times that MySpace went from zero signups per day to around 40,000 per day, averaging around 1 million new members since the MySpace "reboot" in December 2011.

Irvine, CA-based Specific Media, along with Justin Timberlake, acquired MySpace from News Corp. in June 2011 for $35 million, with the latter company taking a minority equity stake in Specific Media as part of the agreement. Since the acquisition, Timberlake and Specific Media have worked to "reinvent" MySpace (again) as a music and entertainment hub, and finally introduced a music player in December.

comScore said last week that monthly traffic on MySpace actually rose in January, up 4-percent to 25.1 million users, the first increase in almost a year. Yet overall the social website was still down almost a quarter from when Timberlake and Specific Media took over in June. Still, at least is appears that MySpace is heading in the right direction.

So what is MySpace finally doing right? Vanderhook believes part of its new success stems from its integration with Facebook and Twitter. It also a has a rather large library of music thanks to full licensing deals made with thousands of record labels. Throw in "untold numbers" of unsigned acts, MySpace offers around 42 million tracks, beating out Rhapsody, Spotify and other music services.

Looking ahead, MySpace is about to enter a new frontier: HDTV. During Panasonic's press conference at CES 2012, Justin Timberlake introduced MySpace TV, an app for Panasonic Vierra HDTVs that, like YouToo, allows viewers to send messages directly to TV shows in real-time. Users will be able to communicate using mobile apps and likely through the MySpace website itself.

"We're ready to take television and entertainment to the next step by upgrading it to the social networking experience," Timberlake said at the press conference. "Why text or email your friends to talk about your favorite programs after they've aired when you could be sharing the experience with real-time interactivity from anywhere across the globe?"

"As the plot of your favorite drama unfolds, the joke of your favorite SNL character plays, or even the last second shot of your favorite team swishes the net, we're giving you the opportunity to connect your friends to your moments as they're actually occurring," Timberlake added. "This is the evolution of one of our greatest inventions, the television. And, we no longer have to crowd around the same one to experience it together."

Plans for MySpace TV include movies, news, sports, and reality programming. 

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Top Comments
  • 23 Hide
    JOSHSKORN , February 13, 2012 11:41 PM
    One Million Facebook users (and counting) HATE the new Timeline THAT much.
  • 19 Hide
    Anonymous , February 14, 2012 12:00 AM
    Who called the necromancer?
  • 11 Hide
    nekromobo , February 14, 2012 2:47 AM
    warmon6Oh, that's where the necromancer that i hired went off too....


    I was a necromancer before I took an arrow to the knee.
Other Comments
    Display all 26 comments.
  • -2 Hide
    Brandon S , February 13, 2012 11:14 PM
    Unless MySpace makes a wall (like facebook) I don't really see them getting too popular again.
  • 23 Hide
    JOSHSKORN , February 13, 2012 11:41 PM
    One Million Facebook users (and counting) HATE the new Timeline THAT much.
  • -6 Hide
    keczapifrytki , February 13, 2012 11:42 PM
    I only liked facebook because it was exclusive to college students. Now I only keep it to make it easier to organize events. I wish someone would do that again, college exclusive social network.
  • 19 Hide
    Anonymous , February 14, 2012 12:00 AM
    Who called the necromancer?
  • -7 Hide
    chumly , February 14, 2012 12:12 AM
    MyWhat?

    This headline should read: Dumbass tries to become Mark Zuckerberg after playing his friend in movie.
  • -6 Hide
    JasonAkkerman , February 14, 2012 12:13 AM
    Hipsters wanting to be retro?
  • -9 Hide
    madjimms , February 14, 2012 12:28 AM
    I stopped using Myspace after it became a music-entertainment place. Why do I want to know what artists are doing? this is MY space not Billion-Adverts-Space
  • 2 Hide
    Anonymous , February 14, 2012 1:15 AM
    If they return to the CSS custom profile or the HTML or both... i return, because... is supposed that this is my space, i dont like the new myspace and we tell them about that.
  • 8 Hide
    warmon6 , February 14, 2012 1:20 AM
    bear95Who called the necromancer?


    Oh, that's where the necromancer that i hired went off too....
  • 11 Hide
    nekromobo , February 14, 2012 2:47 AM
    warmon6Oh, that's where the necromancer that i hired went off too....


    I was a necromancer before I took an arrow to the knee.
  • -2 Hide
    blazorthon , February 14, 2012 4:01 AM
    I'm not very interested in social networking at all, but I still think it's nice to see MySpace coming back for once. It used to be kinda like what Facebook is now, but until recently it was pretty much left ignored in comparison to it's former glory.

    This seems to be several steps in a right direction for MySpace, but I'll probably still ignore it like I ignore the rest of social networking. It's just not safe with all the viruses and hackers going around, I know people whom either get hacked or friends of theirs get hacked almost monthly.

    Then there's also all the scams... Sorry, but I'm not risking it.
  • 0 Hide
    acyuta , February 14, 2012 4:02 AM
    How many of those have a name ending with Murdoch or are employed by NewsCorp. That would be interesting to know.
  • 5 Hide
    aaron88_7 , February 14, 2012 7:03 AM
    acyutaHow many of those have a name ending with Murdoch or are employed by NewsCorp. That would be interesting to know.

    NewsCorp sold Myspace last year, doesn't anybody read the article before making comments?
  • 2 Hide
    fuzzion , February 14, 2012 7:37 AM
    I tried Myspace, but the sparking lights gave me epilepsy. True Story :D 
  • 1 Hide
    bukhlef , February 14, 2012 8:19 AM
    fuzzionI tried Myspace, but the sparking lights gave me epilepsy. True Story


    loooooooooooool sue them!
  • 1 Hide
    sslapikas , February 14, 2012 11:48 AM
    I only liked facebook because it was exclusive to college students. Now I only keep it to make it easier to organize events. I wish someone would do that again, college exclusive social network.

    Are you planning to stay in college for all your life?
  • 2 Hide
    cknobman , February 14, 2012 12:04 PM
    Hmmm havent been on MySpace in 3+ years, maybe I need to go see what has changed?
  • -4 Hide
    back_by_demand , February 14, 2012 12:41 PM
    Not Facebook users jumping ship, more likely people deserting the giant turd that was Google+
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