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CBS Signs Multi-Year Content Deal with Hulu

By - Source: CBS Email, Hulu Blog | B 5 comments

Hulu is securing its place as the #1 TV streaming service by signing a multi-year deal with CBS.

CBS Corporation said on Monday that it has signed a non-exclusive, multi-year licensing agreement with Hulu to stream programs from the network's library of TV programming to Hulu Plus subscribers. The CBS content will begin to appear on January 2013.

"Hulu Plus subscribers will have access to more than 2,600 episodes from library series such as 'Medium', 'Numb3rs' and 'CSI: Miami', as well as classics such as 'Star Trek', 'I Love Lucy' and 'The Twilight Zone'," the company said. "Clips from Entertainment Tonight will also be available the day of broadcast on Hulu and Hulu Plus.  A selection of CBS library shows will also rotate through the free Hulu.com service, and additional titles will be announced."

CBS and Hulu also have previously announced licensing agreements for CBS-produced programming that airs on The CW and for CBS content on Hulu’s subscription service in Japan.

News of the CBS deal arrives after private-equity group Providence Equity Partners Inc. sold its 10-percent stake in Los Angeles-based Hulu back in October. Hulu reportedly borrowed $200 million to fund the repurchase while Hulu CEO Jason Kilar received around $40 million USD. Providence's original investment was $100 million USD.

Comcast's NBC Universal, News Corp and Providence Equity Partners started Hulu back in 2007. Disney (ABC) then came along and acquired a stake in the video-streaming company in April 2009. Feeling the heat of Netflix, Hulu launched original and exclusive content back in May, just one month after announcing that it had reached the 2 million subscriber mark.

"The original Hulu service continues to ramp aggressively both in users and content while Hulu Plus, our U.S. subscription service, passed more than 2 million paid subscribers in Q1 of this year," the company said. "Based on our research, Hulu Plus has achieved 2 million paying subscribers faster than any video subscription service – online or offline – in U.S. history."

Why? Probably because new episodes typically appear on Hulu Plus just days after their original air date, unlike Netflix. Thus Hulu Plus subscribers don't need a DVR unless the show isn't offered through the subscription-based model. But now with the CBS library in its arsenal, Hulu looks to secure its place as the dominant streaming TV service, and extinguish any fears that the company is staggering due to rivals like Netflix and cable-based streaming services.

"This marks another agreement that meets the growing demand for our content on new platforms while establishing other incremental ways to get paid for our library," said Scott Koondel, Senior Vice President of Corporate Licensing, CBS Corporation.


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  • 0 Hide
    PhilFrisbie , November 5, 2012 10:37 PM
    This is great news. The streaming from CBS.com is the WORST!
  • 1 Hide
    NuclearShadow , November 5, 2012 11:14 PM
    With more and more youth spending less time watching TV due to video games and other forms of entertainment this does seem to be the future of television to draw younger people in. Giving them what they want when they want it. The only obvious exceptions to this would be sports games and live news coverages of huge events.

    It's interesting because at this rate TV may evolve into a almost purely on demand like service and all content will be posted on it's release day rather than a time slot of that day. We aren't quite ready for that switch yet and this could quite be devastating to advertising revenue but they are going to have to evolve to keep up with peoples expectations. The kids today's expectations will become the normal expectations of tomorrow.
  • -1 Hide
    jonjonjon , November 6, 2012 12:30 AM
    why spend money on hulu when you can get a dvr for the same price or cheaper. i dont get it pay for old tv shows. like netflix has 5 year old movies and old shows. no thanks
  • Display all 5 comments.
  • 0 Hide
    Thomas Creel , November 6, 2012 9:04 AM
    I need faster internet if I ever want to stream videos :\.
  • 0 Hide
    Anonymous , November 6, 2012 6:20 PM
    @ jonjonjon

    Why spend money on cable or satellite when there is nothing on, but sports. I stream everything from the internet. Sports now can be streamed live from the internet. Most of the shows you probably watch are old enough to watch on hulu and netflix. Sorry but i bet i pay far less than you per month for internet and streaming services. Also remember a dvr can be filled up and you are renting it from the company. Most new shows release a day or 2 after it shows on cable right on their website. If you wanna spend over 120 a month for cable or satellite go for it!.
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