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Apple Readying Gold iPhone X to Boost Sales (Report)

The iPhone X design is already so iconic that Android phone makers are shamelessly stealing its notch. But there have also been reports that Apple's $999 flagship isn't selling as briskly as the company hoped.

Could a new color provide a boost?

Credit: Ben Geskin/Twitter

(Image credit: Ben Geskin/Twitter)

The Japanese site Mac Otakara reports that Apple is considering a new gold iPhone X hue, which could help to boost sales. The report was spotted by Apple Insider.

MORE: iPhone X vs Galaxy S9 - Which Phone Wins?

Leaker Ben Geskin showed off a mockup on Twitter of a blush gold variation, which could be on the way from Apple. It does have a little more personality than the Silver (with white back) and Space Gray editions of Apple's premium handset.

Geskin also showed off a matching SIM card tray, but there's there no guarantee that the chassis and the components shown are the real deal.

Samsung's Galaxy S9 comes in three colors: Midnight Black, Coral Blue and Lilac Purple. And one could argue that these colors are flashier than what Apple offers. However, the S9 lacks the iPhone X's Face ID feature, which is more secure than the S9's Intelligent Scan.

The same Mac Otakara reports says to expect an updated 9.7-inch iPad during the third quarter. This could be the same model that Apple is expected to announce tomorrow at its education-themed event in Chicago.

The new iPad could cost as slow as $259 and come with a new ClassKit feature that will help Apple better compete with Chromebooks in the K-12 market.

Mark Spoonauer

Mark Spoonauer is the global editor in chief of Tom's Guide and has covered technology for nearly 20 years. In addition to overseeing the direction of Tom's Guide, Mark specializes in covering all things mobile, having reviewed dozens of smartphones and other gadgets. He has spoken at key industry events and appears regularly on TV to discuss the latest trends. Mark was previously editor in chief of Laptop Mag, and his work has appeared in Wired, Popular Science and Inc. Follow him on Twitter at @mspoonauer.

  • trentvano
    This is a perfect example of Apple's market strategy since Jobs left. Apple doesn't innovate or take risks. Their uninvolvement with Siri and Apple car play (To name a few) have kept these potentially useful technologies frozen in time. Apple's customers have preinstalled unwanted Apple apps that Apple decided to create and put on every iPhone despite the fact that other companies are better at essentially all of them, possibly with the Maps app excepted. The App store is now littered with unwanted articles about apps, some of which are highly politically motivated, alienating some of their customers. Apple's music app has a poor user interface and is very stingy in transferring music files for those of us who don't want to use their clunky slow unpredictable Itunes program. We get bigger screens, longer battery lives and better processing power which is good but the competitors supply all of those things at the same time.