Samsung unveils 2,000-nit OLED screen — but it could miss Galaxy S23 launch

Samsung Display's new smartphone UDR OLED announced at CES 2023
(Image credit: Samsung Display)

The Samsung Galaxy S23 is just around the corner with the latest Galaxy S23 release date rumors suggesting a February 1 launch. But news from CES 2023 just added a new wrinkle to our S23 expectations..

At this week's CES trade show, Samsung Display announced that its OLED smartphone panel just became the world’s first to achieve 2,000 nit brightness certification. This Ultra Dynamic Range (UDR) display was certified by the independent UL Solutions at both 1,500 nits and 2,000 nits brightness and can likely achieve peak brightness higher than 2,000 nits. 

According to Samsung, this UDR display will “show more realistic quality with rich color expression.” We'll have to see it in the field to confirm, but it definitely sounds as if this display represents the future for the best Samsung phones

Unfortunately, it might not represent the near future. While initial Galaxy S23 Ultra rumors suggested that Samsung could equip its top-of-the-line phone with the brightest display ever, the current expectation is more muted.

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The most recent leaks from tipster Ahmed Qwaider claim that the Galaxy S23 lineup will feature nearly identical displays to the Galaxy S22 lineup. Additionally, Qwaider has suggested that the Samsung Galaxy S23 Ultra will top out at 1,750 nits brightness. 

Further complicating things is that even if this new UDR display isn’t ready for mass production, Samsung Display already has a 2,000 nit peak brightness OLED display — on the iPhone 14 Pro. Granted, our reading with a light meter topped out at 1,448 nits, but that's still brighter than the 1,359-nit result we got when testing the Samsung Galaxy S22 Ultra

In other words, Samsung could be leaving out not one, but two separate — superior — 2,000 nit peak brightness displays from its upcoming flagship phone. 

Samsung Display's new smartphone UDR OLED announced at CES 2023

(Image credit: Samsung Display)

Time will tell which display ultimately makes it onto the Galaxy S23 Ultra and the rest of the Galaxy S23 lineup, so stay tuned to our latest coverage of the S23 as the rumored release date approaches. Plus, follow along with our CES 2023 coverage so you catch all the latest tech innovations unveiled at the Las Vegas industry showcase. 

Malcolm McMillan
A/V, AI and VR Writer

Malcolm McMillan is a staff writer for Tom's Guide, writing about the latest in tech, gaming and entertainment with a particular focus on artificial intelligence (AI) and AI-based tools like ChatGPT. He has written up much of our coverage on the latest AI tools including ChatGPT, the new GPT-powered Bing and Google Bard. He also covers A/V tech such as televisions, soundbars and more, in addition to covering VR headsets from the Meta Quest 3 to the PS VR2.

Before writing for Tom's Guide, Malcolm worked as a fantasy football analyst writing for several sites and also had a brief stint working for Microsoft selling laptops, Xbox products and even the ill-fated Windows phone. He is passionate about video games and sports, though both cause him to yell at the TV frequently. He proudly sports many tattoos, including an Arsenal tattoo, in honor of the team that causes him to yell at the TV the most.