Disney+ raises prices again as ad-supported plan launches in Australia

Disney+ Australia pricing is getting a revamp... in the form of two price hikes and a brand-new affordable tier.

To appeal to budget-conscious viewers, Disney+ has launched a new ad-supported subscription tier alongside its existing Standard and Premium tiers in Australia. The new plan is priced at AU$9.99 per month, which, according to our research, aligns with the average for an ad-supported tier (commonly known as "Basic" or "Standard with Ads") across streaming services in Australia.

The new tier introduction isn't totally surprising for Disney+ — the streamer has already introduced ad-supported tiers in other global markets like the U.S. — but the change comes with a downside for existing subscribers: the Standard and Premium tiers are receiving a price hike.

Standard monthly subscribers will see their plans increase from AU$15.99p/m to AU$17.99p/m, with annual subs increasing to AU$179.99p/y from AU$159.99p/y. Premium plans will increase from AU$20.99 to AU$24.99 monthly, and from AU$219.99 to AU$249.99 yearly.

This is the second price increase in the last 18 months, with the Premium tier increasing by AU$4 in March last year to accommodate new content inclusions from major hubs like ESPN and Hulu.

Disney+ states that this new hike will allow it to "continue to curate an extensive collection of global content, award-winning originals, and quality storytelling" for consumers. Some of the latest additions to Disney+'s content lineup include the live stream of The Devil Wears Prada 2 world premiere and the upcoming NBA Finals.

New tier features and trade-offs

For those with tighter purse strings, Disney+'s new offering could be worth the switch if you can't swallow the new price of your existing tier.

Crucially, like other basic streaming tiers, Disney+'s latest plan will have limited ads per viewing, which is beyond tolerable if you've ever endured an hour of ad-filled cable television. However, unlike ad-supported tiers offered by Binge and Netflix, Disney+ will have two concurrent streams, which is perfect for families or those who share streaming accounts.

When it comes to inclusions, the Standard with Ads tier is on par with the existing Standard tier, so Disney+ isn't skimping when it comes to quality. The tier streams in 1080p HD resolution and up to 5.1 audio quality, which is consistent with most standard streaming plans. The only downside of the ad-supported tier is that there are no content downloads for offline viewing or access to higher 4K resolution or Dolby Atmos audio, which are exclusive to the Premium tier.

That said, at the time of writing, Disney+'s cheapest plan doesn't offer an annual subscription. However, the streamer offers an annual subscription for both Standard and Premium tiers, which could be more cost-effective than a monthly subscription if you have multiple users and more screens to stream on.

If you're curious about what Disney+ in Australia actually offers, you can check out our extensive guide to the streamer. And if you want to keep up with the latest shows or movies streaming now, you can check out our what to watch guide here.

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