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Black Friday 2021 date — when is it?

When is Black Friday
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The Black Friday 2021 date will be here soon. Black Friday 2021 will occur on November 26. However, retailers like Amazon and Target have already launched Black Friday deals previews in advance of that date. 

We're even seeing some early Black Friday mattress deals encouraging shoppers to get their shopping done in October. That said, the official sales will likely start closer to Halloween, which is what we've seen in previous years. 

Black Friday 2021 will be unlike any retail holiday that's come before it. We're still living through a pandemic, so most shoppers will continue to favor the convenience of online shopping versus trekking into a physical brick and mortar. Online shoppers will see epic sales on TVs, smartphones, tablets, gaming consoles, home goods, kitchen gadgets, toys, and more.

When is Black Friday 2021

Black Friday is an annual sales event that falls on the day after Thanksgiving and marks the start of the holiday shopping season. This year, Black Friday is November 26, 2021. Black Friday has grown from a single day to a full season that lasts for weeks. Here's what you can expect for 2021:

Amazon: Last year, Amazon held Prime Day in October and jumped into the holiday season shortly after Prime Day wrapped up. Although there's no October Prime Day, there is an Amazon Epic Daily Deals event with Black Friday-like sales throughout the month. Likewise, make sure to follow our Amazon deals coverage for more sales you can get now. 

Walmart: The retailer kicked off its Walmart Deals for Days event on Wednesday, November 4. Other sales were held on November 11 and November 25 (the day before Thanksgiving). You can expect Walmart to kick off the holiday season in early November again this year. 

Best Buy: Like its competitors, Best Buy started the holiday season in early November last year. You can expect the retailer to follow the same format for Black Friday 2021. Make sure to follow our Best Buy deals coverage for sales you can get now.

Shop October's best sales

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.