The best Black Friday TV deal is here — LG C2 OLED is an incredible $700 off now

The LG C3 OLED model in our testing labs showing Tom Cruise in Top Gun: Maverick

(Image credit: Future)

Black Friday TV deals have arrived, and Walmart's already pulling ahead of the pack with huge savings on one of our absolute favorite OLED TVs.

Walmart just dropped the LG C2 OLED to $1,399 ahead of this year's big savings event, a whopping $700 off compared to its full retail price of $2,099. That's the steepest discount we've ever seen for the LG C2, which ranks among our best TVs list, and an incredible price for this best-selling screen.

We don't anticipate the price to drop any further as we get closer to Black Friday itself, so if you're on the hunt for a feature-packed OLED TV at an incredible price, we can't recommend this Black Friday deal on the LG C2 OLED TV enough.

In terms of specs, the LG C2 features a stunning OLED display powered by LG's latest a9 Gen5 AI processor designed to maximize the field of depth for an extremely lifelike image quality with deep contrast and excellent brightness. It also sports a super thin and sleek design, Dobly Atmos and Vision IQ support, and a 120Hz rate ideal for gamers.

While this year’s LG C3 OLED IS an excellent 4K TV, it comes at a significantly more expensive price than the C2, and overall fails to offer quite the same bang for your buck as the 2022 model. Not only is the panel more or less identical to that of the C2, the two sets are nearly identical in terms of brightness. The C3 hits a respectable HDR brightness of 820 nits, while the C2 is only a tiny bit behind, measuring 794 nits. That’s a razor-thin difference the average user isn't likely to notice.

Altogether, the LG C2 is a solid TV to complete any ultimate home cinema setup. And at $700 off, it's a steal. Be sure to check out our main Black Friday deals hub for more ways to save this holiday season.

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Alyse Stanley is a news editor at Tom’s Guide, overseeing weekend coverage and writing about the latest in tech, gaming, and entertainment. Before Tom’s Guide, Alyse worked as an editor for the Washington Post’s sunsetted video game section, Launcher. She previously led Gizmodo’s weekend news desk and has written game reviews and features for outlets like Polygon, Unwinnable, and Rock, Paper, Shotgun. She’s a big fan of horror movies, cartoons, and roller skating. She's also a puzzle fan and can often be found contributing to the NYT Connections coverage on Tom's Guide