iPhone 17 deals — here's how to get Apple's new phones for free

iPhone 17 Pro models in three colors
(Image credit: Apple)

Apple's new flagships are here and if their $799 starting price is too high for your budget, I've hand-picked the best iPhone 17 deals you can get right now. I've found deals on all of Apple's phones, including the newest member of the family — the iPhone Air.

In terms of pricing, Apple's lineup includes the 6.3-inch iPhone 17 ($799), 6.5-inch iPhone Air ($999), 6.3-inch iPhone 17 Pro ($1,099), and the 6.9-inch iPhone 17 Pro Max ($1,199). Absent from the announcement was the iPhone 17 Plus, which has been dropped.

I track deals for a living and I just purchased an iPhone 17 Pro, so I'm familiar with all of the ways to save on your iPhone purchase. For example, if you opt to buy from Apple, you can get a trade-in credit from $40 (for an iPhone 8) to $700 (for an iPhone 16 Pro Max). If you opt to buy from a carrier, you can get up to $1,100 in credits with trade-in of an eligible device in any condition.

Even better, both T-Mobile and Verizon are offering the iPhone 17 Pro for free with trade-in and select data plans. What's great about these carrier deals is that unlike Apple, you can trade an old phone in any condition. (In some cases, Apple will only recycle your phone if it's damaged). Just remember, that we're seeing iPhone 17 delays on select models, so you'll want to place your orders soon.

Below is a break down of the deals that are available today.

iPhone 17 deals

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Louis Ramirez
Louis Ramirez

I'm the Editor in Chief of deals at Tom's Guide. I've been covering iPhone launches for over a decade. This iPhone 17 launch is extra special as I plan on updating my old iPhone 13 Pro for one of the new models. Below I've rounded up the best iPhone 17 pre-order deals you can get right now.

iPhone 17

iPhone 17: free w/ trade-in + unlimited @ AT&T

iPhone 17: free w/ trade-in + unlimited @ AT&T
New and existing AT&T members can pick up an iPhone 17 for free with trade-in. You'll need to be signed up to one of AT&T's qualifying unlimited plans to get this deal. The base iPhone 17 includes a multitude of upgrades like a larger and brighter 6.3-inch OLED display with 120Hz refresh rate. You also get an A19 processor, upgraded 256GB of storage, 48MP main camera, and a new 48MP ultrawide camera. There's also a new Center Stage 18MP front camera. Finally, battery life is improved and there's now 25W Qi 2.2 charging support. In our iPhone 17 review, we said it offers one of the best bang-for-the-buck deals in recent memory. 

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iPhone 17: free w/ new line + unlimited @ Verizon

iPhone 17: free w/ new line + unlimited @ Verizon
Verizon is offering some of the best iPhone 17 deals I've seen. Simply open a new line with an eligible unlimited data plan and you'll get your iPhone 17 for free.

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iPhone 17: free w/ trade-in + unlimited @ T-Mobile

iPhone 17: free w/ trade-in + unlimited @ T-Mobile
The Magenta network is offering the iPhone 17 for free (up to $999 off) when you trade-in an old device in any condition and sign up for a qualifying unlimited data plan.

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Visible: unlimited data from $19/month @ Visible

Visible: unlimited data from $19/month @ Visible
This isn't an iPhone 17 deal per se, but right now Visible is taking $6/month off its plans via coupon code "6OFF12". The discount is applicable for your first 12 months of service. After discount, the base Visible plan costs $19/month, Visible Plus costs $29/month, and Visible Plus Pro costs $39/month. All plans include unlimited talk, text, and 5G data including Mexico and Canada. They also include smartwatch service for an extra $10/month. Visible Plus Pro offers premium data on Verizon’s 5G Ultra Wideband network and 4K UDH quality video. It also includes free smartwatch service.

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iPhone 17: free w/ trade-in + unlimited @ Optimum

iPhone 17: free w/ trade-in + unlimited @ Optimum
Optimum is offering the iPhone 17 for free with any plan and when you trade-in an old device. Your trade-in credits will be applied as 36-monthly bill credits toward the purchase of an iPhone 17.

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iPhone 17: unlimited data from $40/mo @ Total Wireless

iPhone 17: unlimited data from $40/mo @ Total Wireless
Total Wireless has three unlimited data plans: Total Base ($40/mo), Total 5G Unlimited ($50/mo), and Total 5G+ Unlimited ($60/mo). Note: In times of heavy traffic, data on the Base plan may be slowed down. The 5G Unlimited and 5G+ Unlimited plans include a fourth line for free and Disney Plus Premium.

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iPhone 17: free w/ Infinite Access @ Boost Mobile

iPhone 17: free w/ Infinite Access @ Boost Mobile
Boost Mobile is offering the iPhone 17 for free when you sign up for an Infinite Access for iPhone plan ($65/month). Infinite Access covers the cost of both an unlimited data plan with 30GB of high-speed data plus your phone. Every year, you're eligible to upgrade to a newer model.

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iPhone 17: up to $1,100 off w/ trade-in @ Best Buy

iPhone 17: up to $1,100 off w/ trade-in @ Best Buy
Best Buy is taking up to $1,100 off your iPhone 17 purchase via trade-in. You can purchase unlocked or you can trade-in an older device for credits.

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iPhone 17: up to $700 w/ trade-in @ Apple Store

iPhone 17: up to $700 w/ trade-in @ Apple Store
The Apple Store is offering up to a $700 credit when you trade-in your old smartphone for one of the new iPhone 17 models. For example, an iPhone 13 will get you up to a $200 credit, whereas an iPhone 16 will get you up to a $450 credit.

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iPhone Air

iPhone Air: up to $830 off w/ trade-in + unlimited @ AT&T

iPhone Air: up to $830 off w/ trade-in + unlimited @ AT&T
New and existing AT&T members can get an iPhone Air for up to $830 off over a 36-month installment plan. You'll need to be signed up to one of AT&T's qualifying unlimited plans to get this deal.

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iPhone Air: free w/ new line + unlimited @ Verizon

iPhone Air: free w/ new line + unlimited @ Verizon
Verizon's iPhone Air deals are here. Simply open a new line with an eligible unlimited data plan and you'll get your iPhone Air for free. The iPhone Air is Apple's slimmest phone to date at just 0.22 inches in depth. It includes a 6.5-inch 120Hz display, A19 Pro processor, 256GB of storage, 48MP Fusion camera, and an 18MP Center Stage front camera. In our iPhone Air review, we said it's a remarkable piece of engineering that doesn’t have the graphics might or sustained performance of the iPhone 17 Pro or Pro Max, but it’s faster than the Galaxy S25 Edge.

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iPhone Air: free w/ trade-in + unlimited @ T-Mobile

iPhone Air: free w/ trade-in + unlimited @ T-Mobile
T-Mobile is offering the iPhone Air for free (up to $1,100 off) when you trade-in an old device in any condition and sign up for a qualifying unlimited data plan.

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Visible: 50% off Visible+ Pro annual plan @ Visible

Visible: 50% off Visible+ Pro annual plan @ Visible
New members can take 50% off the Visible+ Pro annual plan when you bring any iPhone 17 and your number to Visible. Use coupon "ILUVIPHONE" at checkout to get this deal. Visible+ Pro typically costs $45/mo and offers premium data on Verizon’s 5G Ultra Wideband network and 4K UDH quality video. It also includes free smartwatch service. This deal excludes ports from Verizon and its brands (StraightTalk, Total Wireless, Simple Mobile, etc). Deal ends September 30 at 11:59pm (ET).

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iPhone Air: $4/month w/ Infinite Access @ Boost Mobile

iPhone Air: $4/month w/ Infinite Access @ Boost Mobile
Boost Mobile is offering the iPhone Air for $4.72/month when you sign up for an Infinite Access for iPhone plan ($65/month). Infinite Access covers the cost of both an unlimited data plan with 30GB of high-speed data plus your phone. Every year, you're eligible to upgrade to a newer model.

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iPhone Air: unlimited data from $40/mo @ Total Wireless

iPhone Air: unlimited data from $40/mo @ Total Wireless
Total Wireless has three unlimited data plans: Total Base ($40/mo), Total 5G Unlimited ($50/mo), and Total 5G+ Unlimited ($60/mo). Note: In times of heavy traffic, data on the Base plan may be slowed down. The 5G Unlimited and 5G+ Unlimited plans include a fourth line for free and Disney Plus Premium.

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iPhone Air: free w/ trade-in + unlimited @ Optimum

iPhone Air: free w/ trade-in + unlimited @ Optimum
New and existing Optimum customers can get the iPhone Air for free. You'll need a qualifying trade-in on an Unlimited or Unlimited Max data plan.

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iPhone 17 Pro

iPhone 17 Pro: free w/ trade-in + unlimited @ T-Mobile

iPhone 17 Pro: free w/ trade-in + unlimited @ T-Mobile
T-Mobile is offering the iPhone 17 Pro for free when you trade-in an old device in any condition and sign up for an eligible unlimited data plan. The iPhone 17 Pro features a 6.3-inch OLED 120Hz display (2622 x 1206), A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro review, we said its its upgraded 48MP telephoto camera, 18MP Center Stage front camera, and vapor cooling chambers are significant changes to reaffirm its status as Apple's premium phone.

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iPhone 17 Pro: free w/ trade-in + unlimited @ AT&T

iPhone 17 Pro: free w/ trade-in + unlimited @ AT&T
New and existing AT&T members can pick up an iPhone 17 Pro for free with trade-in. You'll need to be signed up to one of AT&T's qualifying unlimited plans to get this deal.

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iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon

iPhone 17 Pro: free w/ trade-in + unlimited @ Verizon
Verizon's iPhone 17 Pro deals are here. Simply open a new line with an eligible unlimited data plan and you'll get your iPhone 17 Pro for free.

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iPhone 17 Pro: unlimited data from $40/mo @ Total Wireless

iPhone 17 Pro: unlimited data from $40/mo @ Total Wireless
Total Wireless has three unlimited data plans: Total Base ($40/mo), Total 5G Unlimited ($50/mo), and Total 5G+ Unlimited ($60/mo). Note: In times of heavy traffic, data on the Base plan may be slowed down. The 5G Unlimited and 5G+ Unlimited plans include a fourth line for free and Disney Plus Premium.

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iPhone 17 Pro: free w/ trade-in + unlimited @ Optimum

iPhone 17 Pro: free w/ trade-in + unlimited @ Optimum
New and existing Optimum customers can get the iPhone Pro for free. You'll need a qualifying trade-in on an Unlimited or Unlimited Max data plan to get this deal.

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iPhone 17 Pro: free w/ trade-in + unlimited @ Xfinity Mobile

iPhone 17 Pro: free w/ trade-in + unlimited @ Xfinity Mobile
New and existing Xfinity Mobile customers can take up to $1,100 off the iPhone 17 Pro when you open a new line with eligible data plan. New customers must activate a new Xfinity Mobile line within 30 days of purchase, whereas existing customers can upgrade one of their existing lines to receive the deal.

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iPhone 17 Pro: $7/mo + Infinite Access @ Boost Mobile

iPhone 17 Pro: $7/mo + Infinite Access @ Boost Mobile
Boost Mobile is offering the iPhone 17 Pro for just $7.50/month when you sign up for an Infinite Access for iPhone plan ($65/month). Infinite Access covers the cost of both an unlimited data plan with 30GB of high-speed data plus your phone. Every year, you're eligible to upgrade to a newer model.

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iPhone 17 Pro Max

iPhone 17 Pro Max: up to $1,100 off w/ new line + unlimited @ Verizon

iPhone 17 Pro Max: up to $1,100 off w/ new line + unlimited @ Verizon
Verizon is taking up to $1,100 off the iPhone 17 Pro Max when you open a new line with an eligible data plan. The iPhone 17 Pro Max features a 6.9-inch OLED 120Hz display, A19 Pro chipset, and 256GB of storage. You also get a 48MP main, 48MP ultrawide, and 48MP w/ 4x zoom telephoto lens. The front camera is 18MP. In our iPhone 17 Pro Max review, we said it's the phone to get if you love iOS and you want a big screen and the longest battery life (17 hours and 54 minutes) possible.

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iPhone 17 Pro Max: up to $1,100 off w/ trade-in + unlimited @ AT&T

iPhone 17 Pro Max: up to $1,100 off w/ trade-in + unlimited @ AT&T
New and existing AT&T members can get up to $1,100 off the iPhone 17 Pro Max with trade-in. You'll need to be signed up to one of AT&T's qualifying unlimited plans to get this deal.

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iPhone 17 Pro Max: up to $1,100 off w/ trade-in + unlimited @ T-Mobile

iPhone 17 Pro Max: up to $1,100 off w/ trade-in + unlimited @ T-Mobile
T-Mobile is taking up to $1,100 off the iPhone 17 Pro Max when you trade-in an old device in any condition and sign up for an eligible unlimited data plan.

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iPhone 17 Pro Max: unlimited data from $40/mo @ Total Wireless

iPhone 17 Pro Max: unlimited data from $40/mo @ Total Wireless
Total Wireless has three unlimited data plans: Total Base ($40/mo), Total 5G Unlimited ($50/mo), and Total 5G+ Unlimited ($60/mo). Note: In times of heavy traffic, data on the Base plan may be slowed down. The 5G Unlimited and 5G+ Unlimited plans include a fourth line for free and Disney Plus Premium.

Read more
iPhone 17 Pro Max: $1,100 off w/ trade-in + unlimited @ Xfinity Mobile

iPhone 17 Pro Max: $1,100 off w/ trade-in + unlimited @ Xfinity Mobile
New and existing Xfinity Mobile customers can take up to $1,100 off the iPhone 17 Pro Max when you open a new line with eligible data plan. New customers must activate a new Xfinity Mobile line within 30 days of purchase, whereas existing customers can upgrade one of their existing lines to receive the deal.

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iPhone 17 Pro Max: up to $1,100 off w/ trade-in + unlimited @ Optimum

iPhone 17 Pro Max: up to $1,100 off w/ trade-in + unlimited @ Optimum
New and existing Optimum customers can get up to $1,100 off ther iPhone 17 Pro Max with trade-in on any unlimited data plan.

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Accessories

iPhone 17 accessories: from $12 @ Amazon

iPhone 17 accessories: from $12 @ Amazon
From Apple's TechWoven Case to Apple's iPhone Air Bumper, Amazon is slashing the price of various iPhone 17 cases and accessories. For example, I purchased this iPhone 17 Pro Silicone Case for just $43 (Apple sells it for $49). After discount, prices start from $14.

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Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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