iPhone 17 pre-orders — top deals and offers in Australia

Get ready, Apple fans! Pre-orders for the much-anticipated iPhone 17 lineup are now open. As is customary with new Apple handsets, you have just one week to secure your device before its official release on Friday, September 19. This year's range also introduces a new model: the iPhone Air.

The current lineup includes the iPhone 17 with a 6.3-inch display, starting at AU$1,399, while the aforementioned iPhone Air with a 6.5-inch display begins at AU$1,799. For those seeking more advanced options, the iPhone 17 Pro offers a 6.3-inch display from AU$1,999, while the top-tier iPhone 17 Pro Max boasts a 6.9-inch display, starting at AU$2,199. If you're wondering why I haven't listed pricing for the iPhone 17 Plus, it's because there isn't one.

To help you get the most bang for your buck, I’ve scoured all of Australia’s top telcos and retailers in search of the best iPhone 17 pre-order deals and offers. Here's what I've found.

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• Vodafone: Get AU$200 bonus trade-in credit + up to AU$1,200 phone bill credit over 36 months
• Optus: Additional AU$10 p/m off the first 12 months of Optus Promo plan + up to AU$1,250 via trade-in
• JB Hi-Fi: Get a JB eGift card valued up to AU$1,200 when you trade in an eligible iPhone
• Apple: Get up to $1,205 in trade-in credit towards any new iPhone
• Telstra: Up to AU$1,500 in trade-in value on offer + AU$240 off over the first 12 months on an eligible plan

Best iPhone 17 pre-order offers

Vodafone: Get AU$200 bonus trade-in credit + up to AU$1,200 phone bill credit over 36 months

If you have an eligible phone to hand in, Vodafone will give you a bonus AU$200 in credit on top of what your phone is worth in trade-in value. Additionally, new or upgrading customers who go on the $79 Extra Large Plan will get up to AU$1,200 in credit over the course of 36 months. T&Cs apply.

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Optus: Additional AU$10 p/m off the first 12 months of Optus Promo plan + up to AU$1,250 via trade-in

Optus is already offering a AU$10 discount on its AU$79 Promo plan, reducing the price to AU$69 p/m. However, when bundled with an iPhone 17 handset, you’ll get an extra AU$10 off for the first 12 months, bringing it down to just AU$59 p/m for the first year. After that, the price returns to AU$79 p/m. This deal costs only AU$4 more per month than the Small Choice Plus plan for the first year while providing an additional 310GB of data each month, which is great value. Plus, you can earn up to AU$1,250 towards your new iPhone 17 by trading in your old device with Optus.

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JB Hi-Fi: Get a JB eGift card valued up to AU$1,200 when you trade in an eligible iPhone

If you own an iPhone 13 or newer, trading it in could get you an eGift card worth between AU$240 and AU$1,200 to use on anything at JB Hi-Fi. The trade-in must be completed by October 12, 2025. T&Cs apply.

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Apple: Get up to $1,205 in trade-in credit towards any new iPhone

Those who choose to buy an iPhone 17 or iPhone Air direct from Apple can receive up to AU$1,205 in trade-in credit for their old iPhone, provided it's an eligible model and in working condition.

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Telstra: Up to AU$1,500 in trade-in value on offer + AU$240 off over the first 12 months on an eligible plan

Similar to Optus, Telstra is providing generous trade-in offers based on your phone model, with up to AU$1,500 available. Plus, you can enjoy discounted rates worth AU$240 over the first 12 months when you stay on an eligible plan. T&Cs apply.

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iPhone 17: What's new?

Apple's new A19 chip powers the iPhone 17, while the more powerful A19 Pro chip is found in the Pro and Pro Max models. The main difference between the two chips lies in their GPUs — the A19 Pro features a 6-core GPU, whereas the A19 has five GPU cores. Complicating things a little, the iPhone Air also features an A19 Pro chip, but due to architectural differences has one less GPU core than the Pro models (presumably for heat and/or space considerations).

Every new iPhone this year (including the iPhone Air) includes Apple's new 18MP Center Stage front camera. Its large, square sensor offers a wider field of view, enabling landscape selfies without phone rotation. Additionally, machine learning helps maintain perfect framing during videos or FaceTime calls.

All iPhone 17 models feature super bright screens which promise to reach up to 3,000 nits while outdoors. Additionally, the regular iPhone 17 now gets a 120Hz ProMotion display, which was previously only available on Pro models.

In terms of design, the iPhone 17 Pro and Pro Max are likely to be contentious among Apple enthusiasts. A notable change is the controversial camera bump (or “plateau" as Apple calls it) that extends horizontally across the phone's rear.

Additionally, the move from a titanium frame (present in last year's Pro models) to an aerospace aluminium unibody (intended for improved heat dissipation) may be perceived by some as a step backwards.

The iPhone Air, however, is an entirely new handset that is both incredibly thin (5.6mm) and light (165g). Unlike the aluminium builds of its iPhone 17 siblings, the iPhone Air has an exceptionally strong titanium frame. You can check out all the differences between each model in the table below.

iPhone 17 specs