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Believe it Not, Xbox 360 Main Use Today is Not for Gaming

By - Source: LA Times | B 60 comments

Microsoft has succeeded in evolving the Xbox 360 game console into something more than just a video gaming gateway.

According to the company, owners now spend more time watching TV and listening to music through the console than playing games with it. The average household now use the Xbox for 84 hours per month and the majority now goes to movies and videos, said Microsoft's Yusuf Mehdi. One year ago, passive entertainment content accounted for only 30 percent of Xbox usage.

Of course, there is one potentially major flaw in the calculation as it is based on Xbox Live usage and cannot consider offline game play. However, the trend to a general entertainment box appears to be very real: "What we're seeing is that people are turning on the Xbox to play games and then keeping it on afterwards to get other types of entertainment," Mehdi told the LA Times.

About five years ago, Microsoft was heavily criticized for its generalizing strategy that suggested that Microsoft would turn the console also into a pizza oven, if it could. Following the launch of the Nintendo Wii and the PS3, it was widely believed that specialized gaming experiences focused on user interface control would succeed over Microsoft's everything-for-everyone model. According to Microsoft, there are currently more than 20 million paying Xbox Live subscribers - which is almost a third of all Xbox consoles sold so far (66 million).

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Top Comments
  • 25 Hide
    Anonymous , March 29, 2012 4:35 PM
    "Believe it or not"? Heck yeah I believe it. The hardware is 5 years old. Just fine for media playback. Not so fine for modern games.
  • 24 Hide
    lp231 , March 29, 2012 4:17 PM
    When a console has other features besides just for playing games, it's no surprise users will use it for other things. Just like a gaming computer, you don't just only play games , you will use it to browse the web, listen to music, etc.

  • 23 Hide
    sliem , March 29, 2012 4:07 PM
    It's because it's free to use xbox360 as media center and it's not free to use it as gold member.
Other Comments
  • 23 Hide
    sliem , March 29, 2012 4:07 PM
    It's because it's free to use xbox360 as media center and it's not free to use it as gold member.
  • 23 Hide
    Fuyukazehime , March 29, 2012 4:10 PM
    My Xbox 360 is being used as a paper weight :p 
  • 20 Hide
    mcd023 , March 29, 2012 4:12 PM
    actually, a pizza over would be convenient, too
  • 24 Hide
    lp231 , March 29, 2012 4:17 PM
    When a console has other features besides just for playing games, it's no surprise users will use it for other things. Just like a gaming computer, you don't just only play games , you will use it to browse the web, listen to music, etc.

  • 5 Hide
    irish_adam , March 29, 2012 4:17 PM
    sliemIt's because it's free to use xbox360 as media center and it's not free to use it as gold member.


    >_> well 1/3 of all consoles have gold membership and lets face it a fair few of the other 2/3 are either broken or unused.

    so i would say most people with a 360 pay for membership
  • 21 Hide
    zak_mckraken , March 29, 2012 4:27 PM
    I believe it. I mainly use it to stream movies from my PC. If this thing could read mkv files, it would be on 24/7!
  • 4 Hide
    nadavp3 , March 29, 2012 4:27 PM
    wish we had halo 4 right now
  • 3 Hide
    cookoy , March 29, 2012 4:28 PM
    It's like China buying the Kiev aircraft carrier from Russia, and instead of using it for why it was built, convert it to a floating hotel. Is that good?
  • 14 Hide
    amk-aka-Phantom , March 29, 2012 4:34 PM
    cookoyIt's like China buying the Kiev aircraft carrier from Russia, and instead of using it for why it was built, convert it to a floating hotel. Is that good?


    THAT is good. Floating hotel > consumptive war device.
  • 25 Hide
    Anonymous , March 29, 2012 4:35 PM
    "Believe it or not"? Heck yeah I believe it. The hardware is 5 years old. Just fine for media playback. Not so fine for modern games.
  • 17 Hide
    BigMack70 , March 29, 2012 4:39 PM
    My wife and I use the xbox almost exclusively for netflix, movies, music, etc. It's incredibly rarely used for gaming (sometimes I do Halo nights with some friends)... I do all my gaming on the PC - everything on Xbox just feels old.

    If the Xbox didn't have the multimedia stuff that it does, I probably would have sold it a year or two ago.
  • 21 Hide
    wishtar , March 29, 2012 4:52 PM
    It would probably get used even more if it could play Blu-Ray movies. I initially purchased my PS3 solely as a Blu-Ray player. At the time it was one of the cheapest Blu-Ray capable devices and being a game console has received continual firmware updates unlike most Blu-Ray players.
  • 3 Hide
    upgrade_1977 , March 29, 2012 4:55 PM
    FuyukazehimeMy Xbox 360 is being used as a paper weightI've owned one for a little over a month now, and I have only used it twice.


    Yeah me to.. I've owned one for a little over a month now, and I have only used it twice. Thinking of trading it in for some PC parts.
  • 19 Hide
    atikkur , March 29, 2012 5:06 PM
    so the idea of gaming-console-only is basically pretty weak... the more strong and widely accepted idea is media-center ,, and there is more strong... its a PC.
  • 0 Hide
    Tab54o , March 29, 2012 5:07 PM
    Most common use: Doorstop
  • 10 Hide
    aoneone , March 29, 2012 5:15 PM
    screw xbox... ps3 is now used more for blu ray than gaming. sorry but its the truth. ^_^
  • 12 Hide
    john_4 , March 29, 2012 5:17 PM
    FuyukazehimeMy Xbox 360 is being used as a paper weight

    Sounds about right, my PS3 would be too if it were not a Blue Ray player.
    Long Live PC games.
  • 6 Hide
    SteelCity1981 , March 29, 2012 5:18 PM
    it was already a pizza oven at one time and many people got highly upset. :) 
  • 13 Hide
    memadmax , March 29, 2012 5:21 PM
    I use it for a night light.
    Those three red blinking lights have worked to sooth my daughters' fear of the dark...........
  • -5 Hide
    barnett114 , March 29, 2012 5:21 PM
    BigMack70My wife and I use the xbox almost exclusively for netflix, movies, music, etc. It's incredibly rarely used for gaming (sometimes I do Halo nights with some friends)... I do all my gaming on the PC - everything on Xbox just feels old.If the Xbox didn't have the multimedia stuff that it does, I probably would have sold it a year or two ago.


    You might as well sell it.
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