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Google Files for Trademark On SpeedBook Active Computer Hardware

- By - Source : Tom's Guide US

Is Google working on a Netbook for Chrome OS?

Google is targeting netbooks and notebooks with its new, lightweight operating system, Chrome OS. However, it seems the company could soon venture into the hardware side of things, as a recent trademark filed by the search giant indicates the company's interest in the term 'speedbook'.

BNet reports that Google last week filed an application with the U.S. Patent and Trademark Application Office for a trademark on the name 'Speedbook' for computer hardware. Editor Erik Sherman points out that through you can patent a product without having to actually produce it, a trademark application must be linked to a product or service that is launching in the reasonably near future.

The trademark application describes 'Speedbook' as "active computer hardware" so it would certainly seem like Google has plans for a netbook, notebook or possibly even a tablet. Though Google has stated on previous occasions that it will not be releasing hardware to go along with Chrome OS, preferring instead to work with partners, the company said something similar about Android before the release of the Nexus One.

Do you think its likely Google will come out with a Google-brand notebook to go along with Chrome OS? Let us know in the comments below!

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bob_white 08/28/2010 4:01 AM
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Quote :indicates the company's interest in the term 'smartbook'.


You mean speedbook? right?

JMcEntegart 08/28/2010 5:24 AM
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You're 100 percent right! :)

DjEaZy 08/28/2010 5:53 AM
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Dkz 08/28/2010 6:00 AM
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Lets see what's comes out from this.
Although I can't deny that my interest has been driven to Microsoft's tablet project lately.
BUT if the price is good and the thing works it might be interesting to see Google fighting Microsoft/Linux/Mac for a small cut of the netbook/tablet market.

eddieroolz 08/28/2010 6:58 AM
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So its a book, much like the Courier.

Boy, Microsoft would've been one step higher if it hadn't cancelled it.

randomizer 08/28/2010 10:07 AM
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If it is cheap I might get it. But I wouldn't leave anything developed by Google on there.

husker 08/28/2010 7:18 PM
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They are going to target the low income world market. Remember the campaign to give every student in the world a low cost PC? The biggest barrier was the operating system and its hardware requirements. The advantage that Google has over Microsoft is that MS would have made their money in the selling of the device itself. Google will make money by practically giving the device away and thereby increasing the value of all the other web services they sell, or increased advertising revenues.

darkbunny 08/28/2010 9:42 PM
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Wasn't the Nexus One technically an HTC phone? I mean, they did all the manufacturing and Google just ordered shipments from them so they could sell the phone directly.

Although it wouldn't surprise me if Google did release a netbook so that hardware manufacturers would know exactly what Google wanted in netbooks running the OS. That's basically what the purpose of the N1 was (although obviously with Android), as stated by Google.

motamedn 08/29/2010 12:10 PM
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I wonder how it would work if Google took an Apple approach to things and built the hardware side in-house.

digiex 08/29/2010 11:09 AM
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Facebook might contest the use of "book" in the trademark

dorker 08/29/2010 5:17 PM
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Google is the new Apple is the new Microsoft

jkeelsnc 08/30/2010 4:27 PM
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Very true. Google really is the new Apple.

gm0n3y 08/30/2010 6:32 PM
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husker :
The advantage that Google has over Microsoft is that MS would have made their money in the selling of the device itself. Google will make money by practically giving the device away and thereby increasing the value of all the other web services they sell, or increased advertising revenues.


The problem I see with that is that advertising to people that can't afford a computer is probably not very lucrative (since they have almost no disposable income). Still even if they only get a small amount it would be a good way to increase the market presence around the world.

itpro 08/30/2010 6:43 PM
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Motamedn wrote: "I wonder how it would work if Google took an Apple approach to things and built the hardware side in-house."

Actually, Apple doesn't build anything in-house. Their products are built for them in China.

grndpilot99 08/30/2010 6:57 PM
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Sounds like they are setting the stage for a debut in the Netbook market to me.

myriad46 08/30/2010 8:16 PM
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gm0n3y :
The problem I see with that is that advertising to people that can't afford a computer is probably not very lucrative (since they have almost no disposable income). Still even if they only get a small amount it would be a good way to increase the market presence around the world.




I'd wonder if your assumption is true. Can people who buy netbooks not afford a computer? People that I know that have netbooks have too much disposable income that they needed a toy, and others just wanted a couch email machine and not a while laptop, but not because they couldn't afford it. Good question though.

gm0n3y 08/30/2010 9:03 PM
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myriad46 :
I'd wonder if your assumption is true. Can people who buy netbooks not afford a computer? People that I know that have netbooks have too much disposable income that they needed a toy, and others just wanted a couch email machine and not a while laptop, but not because they couldn't afford it. Good question though.


I wasn't referring to netbooks in general. The earlier part of his comment was about how they can sell them dirt cheap in really poor countries and make up the hardware loss through advertising revenue. My issue is that really poor people aren't really worth a lot to advertisers (I'm assuming anyways).