Microsoft will overtake Apple in the smartphone race by 2015 thanks to Nokia and its Lumia 900 Windows Phone device.
Market researchers at IHS report that Windows Phone will overtake Apple's iOs by 2015 by a slight margin, falling into second place behind Google's Android platform. In 2011, Windows Phone only controlled 1.9-percent of the market, but by 2015, the firm predicts it will maintain a hearty 16.7-percent, just a half percent above Apple. Android will have claimed 58.1-percent of the market by then.
So what's the propellant behind Microsoft’s rise to mobile stardom? Why, its first 4G LTE Windows Phone, the Nokia Lumia 900.
"One of the hottest new products unveiled at the Consumer Electronics Show was the Lumia 900, a Windows Phone-based smartphone sporting a flashy set of features that makes it competitive with the best alternatives offered by the Android camp," said Wayne Lam, senior analyst for wireless communications at IHS.
"This hot product represents Nokia’s first step to reclaim its market share. Combined with Nokia’s efforts to drive the development of the Windows Phone ecosystem, the Lumia 900 and its successors will help Microsoft to reclaim its No. 2 ranking in smartphone operating system market share in 2015," Lam adds.
The device seemingly has the North American market in mind, sporting a large 4.3-inch AMOLED touchscreen display, a 12MP camera with Carl Zeiss optics (an F2.2 aperture lens with a 28-mm focal length), a front-facing camera for video chatting and a 1830 mAH battery. The phone is slated to arrive on AT&T here in the States, and on Rogers and Telus networks throughout the rest of North America.
Francis Sideco, senior principal analyst for consumer and communications at IHS, praises Nokia's inclusion of 4G LTE support in the report. "In the past, Nokia always introduced new technologies in its home European market first," Sideco said. "However, for the Lumia 900—Nokia’s first LTE phone—the company initially is rolling it out in North America. This demonstrates Nokia’s commitment to re-enter the region."
To read the full report, head here. The Lumia 900 will change the smartphone world -- at least for Microsoft -- when it lands on AT&T exclusively in the States this March.