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Windows Phone Overtaking iOS By 2015, Claims Report

- By - Source : IHS

Microsoft will overtake Apple in the smartphone race by 2015 thanks to Nokia and its Lumia 900 Windows Phone device.

Market researchers at IHS report that Windows Phone will overtake Apple's iOs by 2015 by a slight margin, falling into second place behind Google's Android platform. In 2011, Windows Phone only controlled 1.9-percent of the market, but by 2015, the firm predicts it will maintain a hearty 16.7-percent, just a half percent above Apple. Android will have claimed 58.1-percent of the market by then.

So what's the propellant behind Microsoft’s rise to mobile stardom? Why, its first 4G LTE Windows Phone, the Nokia Lumia 900.

"One of the hottest new products unveiled at the Consumer Electronics Show was the Lumia 900, a Windows Phone-based smartphone sporting a flashy set of features that makes it competitive with the best alternatives offered by the Android camp," said Wayne Lam, senior analyst for wireless communications at IHS.

"This hot product represents Nokia’s first step to reclaim its market share. Combined with Nokia’s efforts to drive the development of the Windows Phone ecosystem, the Lumia 900 and its successors will help Microsoft to reclaim its No. 2 ranking in smartphone operating system market share in 2015," Lam adds.

The device seemingly has the North American market in mind, sporting a large 4.3-inch AMOLED touchscreen display, a 12MP camera with Carl Zeiss optics (an F2.2 aperture lens with a 28-mm focal length), a front-facing camera for video chatting and a 1830 mAH battery. The phone is slated to arrive on AT&T here in the States, and on Rogers and Telus networks throughout the rest of North America.

Francis Sideco, senior principal analyst for consumer and communications at IHS, praises Nokia's inclusion of 4G LTE support in the report. "In the past, Nokia always introduced new technologies in its home European market first," Sideco said. "However, for the Lumia 900—Nokia’s first LTE phone—the company initially is rolling it out in North America. This demonstrates Nokia’s commitment to re-enter the region."

To read the full report, head here. The Lumia 900 will change the smartphone world -- at least for Microsoft -- when it lands on AT&T exclusively in the States this March.

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Ragnar-Kon 01/22/2012 10:10 AM
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I'll believe it when I see it.

It seems Microsoft is going for the "same experience on all platforms" tactic. I'm personally not crazy for it, but then again I wasn't crazy about the iPhone, and that thing still sells like hotcakes. So it definitely is possible.

aaron88_7 01/22/2012 10:17 AM
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Wasn't the same said about the Zune overtaking the iPod?

There doesn't seem to be a shortage of "analysts" that like to make wild expectations about Microsoft, but these predictions never come to fruition.

watcha 01/22/2012 10:20 AM
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I don't really see the point in these 'forecasts'.

Before the year in question, Android, iOS and Windows Phone will all release hundreds, 3, and who knows how many devices respectively.

Nobody has any clue what those devices will look like and that makes these predictions pointless IMO.

alidan 01/22/2012 10:41 AM
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aaron88_7 :
Wasn't the same said about the Zune overtaking the iPod?There doesn't seem to be a shortage of "analysts" that like to make wild expectations about Microsoft, but these predictions never come to fruition.



the zune was better than the ipod, and still is, but microsoft cant sell cool.

but most people use a pc, not a mac, and ipod touches (probably the same for iphones) are horrendous when it comes to file management. ig windows phone acts like a thumbdrive when plugged in, it will be the definitive phone to have, will be the number 1 tablet on x86 for being able to use real applications, and stands a chance at over taking apple, they just have to be smart, and get some of the pc indi games over to the arm platform... spending a few million on getting minecraft for windows phone 8, win 8 tablet, all on arm, up to the same level of completion thats on the pc, with tablet and phone centric building features, that could move a few hundred thousand units, and through word of mouth, keep moving those numbers.

hell having a 10 inch tablet, or a 4-5 inch phone act as a second computer screen when plugged in could help sales too... i could use an mp3 player, and could use a second small monitor for play lists and such while im at a computer.

its not the over all experiance alone, its all the crap windows phone can do that ipod cant that will sell it, even if the features are useless.

ajay_vishvanathan 01/22/2012 11:06 AM
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had windows phone 7 supported files transfer via bluetooth, microsd card support, it would have been better.. a little bit of better multitasking would also do.. :D

mariusmotea 01/22/2012 11:16 AM
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i was a Nokia fan, but i don't belive that nokia will survive in smartphone area thill 2015. Windows phone is at 1.4% marketshare, so this report is a joke.

watcha 01/22/2012 11:46 AM
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__-_-_-__ 01/22/2012 12:07 PM
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rantoc 01/22/2012 12:15 PM
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watcha :
Being able to use 'real applications' is actually not an advantage at all. It's far better to use an application which was designed for phone/tablet consumption.



Sounds like something a desperate competitor would say really, if you can't see the benefits of having the real applications installed on the phone while sharing the same datasets ect you either are paid not to see them or your fanboism have clouded your judgment. The future many predicts is that you do just that - same app, same dataset, same data-source (corp/home server and/or cloud) and with the current cards that are on the table it looks like MS have a golden opportunity with wp now that intel managed to get x86 scaled down to a power envelope to fit the phones well.

The above will be the selling argument no.1 for the wp since no one else can offer the future in the same way that ms can with the windows eco system. Many corporations are looking for good ways to expand their flexibility, for instance the company i work for it looking to enable our sales reps to be able to do orders by their phones rather than carry the laptops around all the time. Do i need to mention how nice it would been to have the same software run on pc, phone, laptop and even their new pads?

So the above is a prediction that is possible and i for one think it will happen rather quickly especially at the pace people is changing their phones and once this takes off everyone will want one.

DjEaZy 01/22/2012 12:57 PM
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... Windows Phone Overtaking iOS By 2015, If Apple Sits On It's Ball's and do nothing...

purist 01/22/2012 1:09 PM
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How can this be anything other than sponsored research. You can't even buy the phone yet and it's impact on the market for the next three years can be measured to .5%. Not likely.
Most desktop apps are unsuitable for small format devices, regardless of CPU power and memory constraint. It'll certainly be useful for some users but not enough to drive sales significantly. It might help tablet sales though.

Shame on Toms for publishing stuff like this. This is paid-for advertising hiding behind the disguise of "research". This is a press release and should rightly be tagged by a journalist as just so much fluff. Change the headline to "Person claims Windows Phone OS overtaking...". More informative, more honest, better journalism.

watcha 01/22/2012 1:52 PM
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watcha 01/22/2012 1:55 PM
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In fact, my SaaS argument and the mobile apps which are built for such systems is an even better example than I realised, since the comparable alternative in line with what you're saying would be to use the phones in-built web browser to access the 'same system' as people do on their desktop.

Yet consumers don't want that, they prefer apps which are designed for the device they're using, hence the need for apps in the first place.

house70 01/22/2012 2:39 PM
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ajay_vishvanathan :
had windows phone 7 supported files transfer via bluetooth, microsd card support, it would have been better.. a little bit of better multitasking would also do..


All that, and FIX the update process, take it back from the carriers and make it unified!

rex86 01/22/2012 3:44 PM
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__-_-_-__ :
I believe it. Tizen 99% wp 0.6% ios 0.4%.



that would be nice. Intel in the open source market. :)

SmileyTPB1 01/22/2012 4:41 PM
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And the San Diego Chargers will win the Superbowl in 2015 too.

Riiiight!

Shin-san 01/22/2012 5:14 PM
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This is always hard to predict. The report says something: Android will leap incredibly far ahead of both combined. So, is iOS going the way of Blackberry or something?

I could also see this happening, not because it's Windows Phone 7, but it's every phone manufacturer running against Apple and the phone manufacturers will have the ability to choose between Android and WP7, and won't have the choice if iOS.

That being said: people have underestimated Apple before

jhansonxi 01/22/2012 5:16 PM
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By 2015, WP7 beating iOS will be as notable as Bing beating Yahoo! - basically moving up to "first loser" from "second loser" (16.7% is practically market irrelevance). Tizen has a better chance at catching Google.

ajay_vishvanathan 01/22/2012 5:35 PM
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house70 :
All that, and FIX the update process, take it back from the carriers and make it unified!



i agree on that too.. sad nokia... they give region specific updates.. :(

rantoc 01/22/2012 5:43 PM
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watcha :
It's far more efficient to divide a system up into distinct, clean, separate user interface layers, which can also take advantage of the key differences between the systems, and the necessary tweaks which are required for it to function properly on a phone, as compared to a desktop, for example. Anyone who actually develops would know this.



And what do you think win8 and wp8 will do? Ever heard of Metro for instance? It is designed to bridge the pc and phone gui's and ms is seeing the potential there. As a developer i am sure you know those things unless you have live under a rock the past 2-3 years? If you can't see a possible future there then the word Rom comes into mind.

otacon72 01/22/2012 6:09 PM
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watcha :
The Zune was not better than the iPod at all, and still isn't (it came much later on and was widely reviewed to be worse than the iPod)Anyone with a brain can use drag and drop interface to populate their iPod with music - file management is no issue whatsoever, same with iPhone (even the old ones)Windows Phones offer very little right now, massive lack of apps and slow hardware, and no unique selling points.Being able to use 'real applications' is actually not an advantage at all. It's far better to use an application which was designed for phone/tablet consumption.All that stuff like playlists you can already do on iPhone or iPad, which can link to your PC through various apps to do all kinds of things. If you want a second monitor, simply buy one, a 10 inch one would cost less than $50. Tablets and phones are intended to be used when you aren't next to a computer.



Selling electronics has little to do with the hardware. It has everything to do with the marketing. WebOS is the best GUI ever made as far as I'm concerned but it was marketed by idiots. Just a matter of time before WP surpasses iOS and Android.

del35 01/22/2012 6:27 PM
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Quote :Windows Phone Overtaking iOS By 2015, Claims Report


Apple deceitful conduct marked by its promotion of locked-down drm infested overpriced hardware, and the peddling of closed standards designed to defraud and jail its gullible fanbase, has helped advanced the view of Windows and Google as beacons of freedom to be supported by those fighting for the survival of open technology.

It is thus not surprising at all to read that iOS will be overtaken by Windows in the near future. I for one went from hating Microsoft and Windows to actually promoting them after witnessing Apple's nefarious conduct marked by incessant patent trolling and deceitfulness designed to jail and openly defraud its clueless happy go lucky supporters.




alidan 01/22/2012 6:38 PM
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watcha :
The Zune was not better than the iPod at all, and still isn't (it came much later on and was widely reviewed to be worse than the iPod)Anyone with a brain can use drag and drop interface to populate their iPod with music - file management is no issue whatsoever, same with iPhone (even the old ones)Windows Phones offer very little right now, massive lack of apps and slow hardware, and no unique selling points.Being able to use 'real applications' is actually not an advantage at all. It's far better to use an application which was designed for phone/tablet consumption.All that stuff like playlists you can already do on iPhone or iPad, which can link to your PC through various apps to do all kinds of things. If you want a second monitor, simply buy one, a 10 inch one would cost less than $50. Tablets and phones are intended to be used when you aren't next to a computer.



yea, file management is not an issue... than you upgrade the os, it forces a full format, and noting is restored because something went wrong with the sync, and you lose all contact info.

happened with my moms ipod touch.... call me crazy, but i prefer manually backing up data and manually reinstalling/dumping the data. i dont trust programs to back everything up right... i never have and never will.

slow? apparently you missed where they bet money, and only 3 of the people got 100$s i call that fairly fast.

and no apps, well no crap, wait till x86 (if it works on windows 8 it works on the tablet or phone version) and the arm ports. and 99% of the apps are useless to boot, at least thats what i see on my moms ipad and ipod touch.

yea, so much better... o whats this, a keyboard cover much like the ipads magnetic one... now you dont need a laptop for word and can do reasonable amounts of work on a device that is in the ultra book form factor... and whats this... a really thin mouse that can pop out? they may or may not be anounced right now, but they will be comeing.

and you really dont get it do you... you charge these in usb as it stands currently, why not have it act as a monitor too if its going ot sit right next to you...

you have to realise all these little features add up, and the cooler and more useless the feature really is, but better you can market them and sell more.



hiruu 01/22/2012 7:10 PM
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I am a WP7 user, but I don't think this is going to happen. I DO think Android is going suffer more loss of market share, but I think in 3-4 WP7 will have about 15-20% market share, iOS will remain in second place with about 30%, and Android about 35-40%. The wildcard is Blackberry in 4th place, and how that shakes out.

masterofevil22 01/22/2012 9:00 PM
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Yeah right...

Unless someone can find a vaccine for the zombies (aka apple addicts), it doesn't even matter if Apple puts out steaming piles of crap and MS puts out the best phones around. They zoning off the coolaid..

malicemizer 01/22/2012 9:24 PM
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Lol like widows phone is going to pass apple. Keep dreaming,

del35 01/23/2012 3:00 AM
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Quote :Anyone with a brain can use drag and drop interface to populate their iPod with music


Yeah, anyone can relinquish their freedom to iTune and die in the iTune jail.

Anonymous 01/23/2012 3:04 AM
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It could happen. But time will tell. Personally, I don't think WP7 is very far behind IOS/Android, they all have strong and weak points.

I think MS's roadmap of unifying pcs,laptops,xbox,phone, kinect etc is pretty solid and appealing. I have no idea where IOS/Android are headed.

techy74 01/23/2012 3:29 AM
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mariusmotea :
i was a Nokia fan, but i don't belive that nokia will survive in smartphone area thill 2015. Windows phone is at 1.4% marketshare, so this report is a joke.



I would like to see this happen. I too was a Nokia fan. My HTC Motzart WP7 was my first non Nokia phone. I loved the strong, sturdy Nokia phones and i also like the dynamic, tiled layout of WP7. I still would like to see better bluetooth use and Micro SD card slots in future WP7 units.

Microsoft have a great product which seems to be getting better. I do want to see better support. I cant recall the last time I saw a WP7 phone being advertised locally. People cant give it a try, if there are none around to sample.

elkein 01/23/2012 4:15 AM
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Wow, invest in MS now! Have you looked at their ten year chart, this is a company that's going places, as in sideways.
You know: It doesn't matter if apple really does just make an iCrapper, as long as people want it and pay for it. MS is clearly paying for yet another windows phone advertising campaign. (Think hard now this isn't their first time at this cell phone rodeo.)
Flush.

belardo 01/23/2012 9:32 AM
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Francis Sideco of that marketing company = idiot.

The Lumina 900 is supposed to the ONLY phone for the next 3 years to kick the iPhone in the nuts?! First, the L900 is too big and its resolution is crap by 2012 standards... Yep, the screen is SOOO 2010.

The L800 is a better size, especially with its crap resolution. I hope when my contract is up for me to get another FREE phone, it'll be an L810-820 (whatever) with a higher resolution screen. Don't care much about 4GLTE - with these damn data-caps and over-charged, I use the 3G/internet as little as possible.

MS can get a big chunk of the Phone market because of the Metro interface of WIndows8 on desktops, tablets and phones that work identical and should be able to communicate... besides running the same software.

Nokia had better get their ACT together and have a 720P phone out in the next 3~6 months or they will be left in the dust.