Windows Phone Overtaking iOS By 2015, Claims Report

Market researchers at IHS report that Windows Phone will overtake Apple's iOs by 2015 by a slight margin, falling into second place behind Google's Android platform. In 2011, Windows Phone only controlled 1.9-percent of the market, but by 2015, the firm predicts it will maintain a hearty 16.7-percent, just a half percent above Apple. Android will have claimed 58.1-percent of the market by then.

So what's the propellant behind Microsoft’s rise to mobile stardom? Why, its first 4G LTE Windows Phone, the Nokia Lumia 900.

"One of the hottest new products unveiled at the Consumer Electronics Show was the Lumia 900, a Windows Phone-based smartphone sporting a flashy set of features that makes it competitive with the best alternatives offered by the Android camp," said Wayne Lam, senior analyst for wireless communications at IHS.

"This hot product represents Nokia’s first step to reclaim its market share. Combined with Nokia’s efforts to drive the development of the Windows Phone ecosystem, the Lumia 900 and its successors will help Microsoft to reclaim its No. 2 ranking in smartphone operating system market share in 2015," Lam adds.

The device seemingly has the North American market in mind, sporting a large 4.3-inch AMOLED touchscreen display, a 12MP camera with Carl Zeiss optics (an F2.2 aperture lens with a 28-mm focal length), a front-facing camera for video chatting and a 1830 mAH battery. The phone is slated to arrive on AT&T here in the States, and on Rogers and Telus networks throughout the rest of North America.

Francis Sideco, senior principal analyst for consumer and communications at IHS, praises Nokia's inclusion of 4G LTE support in the report. "In the past, Nokia always introduced new technologies in its home European market first," Sideco said. "However, for the Lumia 900—Nokia’s first LTE phone—the company initially is rolling it out in North America. This demonstrates Nokia’s commitment to re-enter the region."

To read the full report, head here. The Lumia 900 will change the smartphone world -- at least for Microsoft -- when it lands on AT&T exclusively in the States this March.

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  • I'll believe it when I see it.

    It seems Microsoft is going for the "same experience on all platforms" tactic. I'm personally not crazy for it, but then again I wasn't crazy about the iPhone, and that thing still sells like hotcakes. So it definitely is possible.
    21
  • aaron88_7Wasn't the same said about the Zune overtaking the iPod?There doesn't seem to be a shortage of "analysts" that like to make wild expectations about Microsoft, but these predictions never come to fruition.


    the zune was better than the ipod, and still is, but microsoft cant sell cool.

    but most people use a pc, not a mac, and ipod touches (probably the same for iphones) are horrendous when it comes to file management. ig windows phone acts like a thumbdrive when plugged in, it will be the definitive phone to have, will be the number 1 tablet on x86 for being able to use real applications, and stands a chance at over taking apple, they just have to be smart, and get some of the pc indi games over to the arm platform... spending a few million on getting minecraft for windows phone 8, win 8 tablet, all on arm, up to the same level of completion thats on the pc, with tablet and phone centric building features, that could move a few hundred thousand units, and through word of mouth, keep moving those numbers.

    hell having a 10 inch tablet, or a 4-5 inch phone act as a second computer screen when plugged in could help sales too... i could use an mp3 player, and could use a second small monitor for play lists and such while im at a computer.

    its not the over all experiance alone, its all the crap windows phone can do that ipod cant that will sell it, even if the features are useless.
    14
  • ... Windows Phone Overtaking iOS By 2015, If Apple Sits On It's Ball's and do nothing...
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  • Other Comments
  • I'll believe it when I see it.

    It seems Microsoft is going for the "same experience on all platforms" tactic. I'm personally not crazy for it, but then again I wasn't crazy about the iPhone, and that thing still sells like hotcakes. So it definitely is possible.
    21
  • Wasn't the same said about the Zune overtaking the iPod?

    There doesn't seem to be a shortage of "analysts" that like to make wild expectations about Microsoft, but these predictions never come to fruition.
    8
  • I don't really see the point in these 'forecasts'.

    Before the year in question, Android, iOS and Windows Phone will all release hundreds, 3, and who knows how many devices respectively.

    Nobody has any clue what those devices will look like and that makes these predictions pointless IMO.
    4