Kindle Owners Older and Richer Than iPad Owners
Who's buying the iPad and Amazon's Kindle?
The Kindle and the iPad are both extremely popular. Amazon and Apple have sold millions of these devices and would be the first to say they are perfect for any age group. However, a recent survey by Nielsen shows us that while people of all ages own these gadgets, certain people are buying them more than others.
Nielsen recently conducted a study of 5,000 people who already own a tablet, ebook reader, netbook, media player or smartphone and found that, despite the iPad's higher price tag, Kindle users are richer than those willing to fork out for an iPad. According to Nielsen's survey, 44 percent of them make more than $80,000/year compared to 39 percent of iPad owners and 37 percent of iPhone owners.
Nielsen also found that iPad owners tend to be younger and male; 65 percent of iPad owners are male, while 63 percent are under the age of 35. When it comes to the genders of Kindle owners, it's nearly half and half, with 52 percent of owners being male, and 48 percent being female.
Nielsen also mentioned that Kindle owners are better educated with 27 percent having Master's degrees or doctorates, but failed to give any statistic for iPad owners.
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...ok? This doesn't seem like terribly useful information, but interesting.
It is useful for program developers. They could design programs that are intended for those majority.
"Nielsen also mentioned that Kindle owners are better educated"
they needed a survey to discover this?
Well...keep in mind that iPad users rather go on facebook, e-mail, and other internet related tasks, or gaming than pure reading.
This is nonsensical. Kindle should have media for all age groups if it's to replace books in the future, which is it's obvious objective. To use this information to "gear" developers towards what "sells" more is ridiculous. What ever happened to learning and expanding our minds? Is it always going to be about money?
doesn't surprise me about professionals having kindle. Its an excellent device for reading information. My mate got a 3g kindle just for his thesis for putting text books on and looking up sources. While ipad can do this, and well I might add, the kindle screen is far better for looking at for longer periods, isn't as reflective and is easier to hold for longer periods. I can see how those things can benefit other groups highlighted in the survey.
Personally I see the ipad as a more "techy" and "trend" device than a professional tool. Kindle was marketed for purely books rather than an alternative to netbooks/smartphones. It shouldn't be a surprise the results of the survey based on that.
This is a silly comparison. The Kindle is an electronic book reader. The iPad is a whole bunch of things, one being a book reader. They're in completely different price point zip codes. Why would anyone compare the users of each? It makes sense that the Kindle owner would be older and the iPad would be younger.
Not surprising. Not like they will have a lot of money after buying an iPad from the iMoneyrobbingmachine that Apple is!
Only makes sense that people who read books are more intelligent, older and richer.
Not really that surprising. The Kindle is more of an elegant, minimalist device that serves one main purpose...being an e-reader. The iPad is a multifunction internet tablet...and don't forget that it's "trendy" as well so the masses will flock to it whether they really need one or not...
It isn't useful information but good to know.
It isn't useful information but good to know.
it is not useful for you, nor was it meant for you
when a company needs to know how, where, and who to advertise something, this information is invaluable. this information can make or break a company.
well of course they are richer, they didn't have to pay for an ipad!
it is not useful for you, nor was it meant for youwhen a company needs to know how, where, and who to advertise something, this information is invaluable. this information can make or break a company.
True, but how many market specialist browse toms hardware in the off chance there is an article relating to kindle vs ipad to make market decisions off of?
I think he meant more in the context of not useful as a toms article.
Enough with the damn spam. Come on THG block these guys. Block any post with their URL in it I know you can do it.
Stop comparing the iPad and the Kindle! Just because Apple was dumb enough to call it an e-reader doesn't mean it is one! I have a Kindle, and have used the iPad, and personally, they both have strengths and weaknesses. As for the notion that richer people have kindles, that surprises me sincerely.
Kindle is for grandpas! Kindle is for grandpas!
Kindle.. The reader for Republicans...
Well duh they didn't get richer by spending.. they are dang a penny pincher!
LOL at the haters jumping in again trying to twist statistics around so they can bash Apple.
Hey geniuses, here's a thought for you:
iPad owners are younger while Kindle owners are older.
Did it ever occur to you that since iPad owners are younger, their net incomes would be smaller as people tend to make more money as their careers advance? And since they are younger, they will naturally have less of an education since, just maybe, a big chunk of them are still in school?
I don't get why they compare readers to iPad, it's like a free Jopple compain. Compare reader devices to reader devices please. Kindoe to Sony Readers to Nook.
And since they are younger, they will naturally have less of an education since, just maybe, a big chunk of them are still in school?
Did it come to your mind, that apple products are basically fashion devices? Guess what, this is just another proof o that.
What interested me was that the Kindle and iPhone numbers were so simular.
It's easy, smart people read books. They would only use the device for reading books. They have no need of an iPad for anything other than reading books.
Also, they probably buy their books from Amazon, so are exposed to kindle advertising.
What would be more useful if they also did a study of 'nook' owners from barnes and noble. They would probably find the same pattern as the kindle.
interesting, since it's pretty much what Apple used to claim about its Mac products, that the owners were more educated, and stuff.
funny how this time being less expensive ended up appealing to the upper segment instead of the other way around.
I think they should have included sexual orientation... I'm sure Apple owners a much more likely to be gay. which is fine by itself but should not be an excuse to buy Apple products... and should not be interpreted as all owners being gay either... just many of them.
I own an iPhone 4 and my girlfriend is hotter than yours.
The moral of this story, is that anyone smart enough to earn a decent living, doesn't need to validate themselves on facebook etc ....
LOL at the haters jumping in again trying to twist statistics around so they can bash Apple.Hey geniuses, here's a thought for you:iPad owners are younger while Kindle owners are older.Did it ever occur to you that since iPad owners are younger, their net incomes would be smaller as people tend to make more money as their careers advance? And since they are younger, they will naturally have less of an education since, just maybe, a big chunk of them are still in school?
I was going to take a slightly less trolling approach to say the same thing. All apple jokes aside, it would make more sense that Kindle users are more educated if they tend to be older. Based on the age group a good portion of the apple users are still in college. In time those numbers should flucuate. The same thing goes for money. Chances are, if you are 40 and have a master's degree, you are making considerably more than say a 22 year old fresh out of college.
I do find it interesting that they do not give statistics on Ipad owners education. I'd like to see what the gap is, before making some vague statement about kindle users being more educated. If it's 27% (kindle) vs 26% (apple) then we know the report was biased.
Next point on the older users going toward the Kindle. Since he kindle is bascially just an E-reader, and much less expensive, the older generations tend to be more practical with their purchases. If all they want is an E-reader, then why buy an ipad? As I said before though, as the Ipad generation gets older, those numbers should change.
Hey Jane, If 63 percent of iPad owners are under the age of 35what is the percentage of Kindle owners under 35? In what way are Kindle owners older?
Nielsen surveys are highly unreliable, whether it be TV, music or tablets.
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