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Facebook Hires Pixar Artist to Re-Imagine Emoticons

By - Source: BuzzFeed | B 10 comments

Social network wants more expressive and a wider range of emotions.

Facebook has hired a Pixar artist to re-imagine emoticons, although it won't form an official partnership between the animation studio and the social network giant.

Matt Jones is working independently on the project and is very excited about it. Facebook has hired him to create a new set of emoticons that are more expressive, as well as cover a considerably wider range of emotions than the current ones.

He was chosen for the job because he's studying facial expressions for his work on an upcoming Pixar movie. The movie is being directed by Pete Docter (director of "Up" and "Monsters, Inc."), which takes place in the mind of a young girl. The film is referred to as "The Untitled Pixar Movie That Takes You Inside the Mind" and is scheduled for a June 2015 launch.

Dacher Keltner, co-director of University of California, Berkeley's Greater Good Science Program, was given the task by Facebook to find an artist for the job. After asking Pixar for assistance, Jones was given simple emotions to recreate by Keltner, and he was impressed. Subsequently, he gave Jones emotions from Charles Darwin's "The Expression of the Emotions in Man and Animal," as seen below.

A select number of emotions were simple, while a few had lengthy descriptions. Either way, Jones found a way of creating simple but expressive representations of emotions, which applies to emotions that haven't been scientifically studied including gratitude, relief, awe and guilt.

Jones has seen himself adjusting to how he could create the emoticons due to the scale related to displaying them in a chat/message box. He originally wished to implement shoulders for shrugging gestures and noses, but the scale would be too small. Consequently, he found that he could portray what he required with combinations pertaining to the tilt of the head, angle and curve of the eyebrow, as well as the angle and curve of the mouth.


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Top Comments
  • 10 Hide
    hardcore_gamer , February 14, 2013 10:31 AM
    Facebook is for fools and tools.

    Well, someone has to say it.
Other Comments
  • 3 Hide
    mazty , February 14, 2013 10:04 AM
    That actually sounds like quite a smart move by facebook...
  • 10 Hide
    hardcore_gamer , February 14, 2013 10:31 AM
    Facebook is for fools and tools.

    Well, someone has to say it.
  • Display all 10 comments.
  • -5 Hide
    alvine , February 14, 2013 10:54 AM
    :p oop:
  • 0 Hide
    Memnarchon , February 14, 2013 10:54 AM
    Seriously. Do they need a pixar artist to re-imagine their emoticons? Methinks market bull.
  • 6 Hide
    salgado18 , February 14, 2013 11:01 AM
    I just hope they don't lose small, cute emoticons and go for over-expressive, super-cartoonish detailed drawings. Emoticons should pass a simple feeling, not be a character in itself. At least, that's what I think.
  • 4 Hide
    xero141 , February 14, 2013 12:19 PM
    how long til we see an "apple suing facebook for emoticons" article?
  • 1 Hide
    virtualban , February 14, 2013 12:36 PM
    And too many emoticons bring people to use (: instead of : )
    Text glory, me gusta.
  • 0 Hide
    virtualban , February 14, 2013 12:37 PM
    BTW, rage comic faces are a nice emoticon if in absolute need to go beyond text glory, but this is just my opinion.
  • 0 Hide
    susyque747 , February 14, 2013 7:49 PM
    hardcore_gamerFacebook is for fools and tools.Well, someone has to say it.

    Hey that my line.
  • 0 Hide
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