Based on sales and pricing we saw during the past two Prime Days, we've created a handy checklist of five items you should absolutely buy on Prime Day and five that you'd be better off avoiding. Not a Prime member? You can sign up for a free Amazon Prime trial to enjoy the savings.
From the Echo to the Kindle, Prime Day is an excellent time to purchase an Amazon device. Currently, select Kindles are up to $30 off, Echo devices are up to $90 off, and you can get select Fire Tablets for as low as $29.99.
It's worth noting that Amazon usually discounts these devices during certain holidays, like Memorial Day, but Prime Day is offering bigger dollar-off discounts, which makes it a great time to pounce on Amazon devices. That said, don't expect to see significant discounts on the new Echo Show or Echo Look.
Amazon may have started out as an online bookstore, but these days, the online giant sells a multitude of digital products as well. Last year, both the Amazon Music and Video Store offered a wide array of discounts. This year, Amazon is offering four months of its Music Unlimited service for 99 cents ($7.99/month after the trial period). It's also offering select movies for $4.99 and select rentals for $0.99 cents.
While we naturally gravitate toward tech deals, it's equally important to remember that Prime Day goes well beyond tech. In fact, last year, Amazon sold more than 2 million toys and more than 1 million shoes on Prime Day alone. Brands to look out for include Adidas, New Balance and Asics, each of which saw discounts of up to 60 percent last year. For toys, in 2016, we saw up to 50 percent off Nerf, Barbie and Fisher-Price toys. Even Amazon installation services were discounted by $40 on Prime Day 2016.
Nothing gets our attention like a good console deal, and you can expect to see plenty of those on Prime Day. Any PS4 or Xbox One bundle under $250 would be considered a good deal, and considering the current generation of consoles is already well established, you can expect these deals to last throughout the day. So far this has been our favorite console deal of the day.
Also expect to see freebies, like a $50 Amazon gift card, added to select bundles. We also expect to see sales on preorders of popular console games. Unfortunately, we don't expect to see significant discounts on the PS4 Pro or the Nintendo Switch, but the day is young and we hope Amazon proves us wrong.
Credit: Sony; Microsoft
Amazon isn't known for its steep Apple discounts, and it's a safe bet that Prime Day will be no exception. For sales on Cupertino's latest kit, we recommend shopping at competing sites such as Best Buy, where you can often find a $100-off Apple sale on any given day.
Cameras are not Amazon's forte, and we don't expect to see many noteworthy camera deals on Prime Day. Sure, you'll see discounts on popular brands such as Canon and Nikon, but the absolute best camera deals are usually reserved for the end of the year or when new models hit the market. If you happen to come across a particularly attractive camera deal, we advise comparing Amazon's price to those on competing sites like B&H Photo Video, or tracking that camera's price with a price tracker such as CamelCamelCamel or a price comparison engine such as ShopSavvy (a Purch company).