We will have to wait for the official release to confirm that this is the Google Pixel 3 but, looking at all the extremely clear photo and video evidence, there is only one molecule of salt left for doubting that this is it. And what a disappointment this is.
In fact, Google’s new phone looks like a Frankenstein hardware experiment made from design elements of the Samsung Galaxy S8/S9 and the iPhone X. There’s the big fat chin at the bottom, which practically no other flagship phone on Earth have now. And on the top there’s the Apple iPhone X signature notch, a design plague that is present in almost every flagship phone out there. Except this one looks much thicker than Apple’s and the rest.
Android Central’s executive editor Andrew Martonik has no problem with the notch. “Sure nobody actively wants a notch,” Andrew told Tom’s Guide via email, “but it's what we have to deal with right now as manufacturers figure out how to shrink bezels.”
But as Android Central writer Russell Holly says, “people who tell you notches are the future and you should just get used to it are wrong, and they should feel bad.” Holly argues that this is only a temporary patch until designers figure out a way to hide the front-facing camera without impacting image quality.
The fact is that the notch is a lazy design solution (one that has been blessed by Apple and its iPhone X’s success). And the fact is that other designers at other companies have already figured out a way to have a full screen phone that reduces bezel to its minimum expression.
Other manufacturers have shown that notches are not the only solution to the “full screen” dilemma.
The Vivo Nex S is a flagship phone that eliminates the notch thanks to a pop-up camera and reduces the chin to its minimum expression while adding under the display fingerprint recognition. It’s a phone that feels from the future, according to our review, but that it is available today.
The Oppo Find X, which we just reviewed, also goes the pop-up camera route to deliver a full-screen design without bezels. But in this case the entire top of the phone rises from the body to reveal the front and back camera. It's one of the most stunning designs of the year, and the mechanism is surprisingly quiet.
Another example is the Meizu 16—a company once known for copying everything Apple does—uses the thinnest possible foreheads and chin for a perfectly balanced, symmetric, and elegant design (which perhaps is the reason why all preorders sold out within seconds in China).
And there’s the rumored Xiaomi Mi Mix 3, which looks like another phone from the future that will likely use a pop-up selfie camera as well. Like the Nex S, it has a thin chin and no notch.
Pixel 3 Reactions: Not good
The user comments about the Pixel 3 design are, as you may expect, not kind. Redditor on r/Android, who are well known to despise the notch perhaps because it’s become the symbol of Apple’s flagship influence in the Android world, have slammed it.
Here's one of many examples, talking about the leaked images and videos: “Google is leaking this on purpose now, so when this phone does finally come out, it doesn't completely sh*t the bed on arrival just based on its ugly look and lack of basic features. It's kinda laughable that this fugly abomination will be the same price as the Note 9.”
On Twitter the reactions have been pretty bad too. Take Windows Central’s senior editor Zac Bowen’s comment, for example: “Pixel 3 XL notch is so ugly the phone comes in the box backwards to hide its shame lol.”
At least the Pixel 3 reportedly supports wireless charging now, based on a new leak.
Martonik disregards the design complains arguing that he’s “far more interested in the improvements in the camera, which seem to be notable” and saying Google's “has never been about flashy hardware” anyway.”
Google's Design Philosophy
In an interview with Fast Company Design this spring, Google's head of industrial design, Ivy Ross, took pride in how the team under her command has successfully placed elegant and simple aesthetics at the core of Google’s hardware design philosophy—as much as the software design team has done the same with the user interface.
It is Ross herself who gives a reason as to why the Google Pixel 3 may have a fat notch and a chin:
“[T]here are some things that are technically capable of being invisible, and they should be invisible, and you should be able to access them in a simple, easy way. But some things can’t be invisible, they need to be shown, or sit somewhere. They should be aesthetic and beautiful and additive to the space. Not subtracting from the space.”
Why Copy Apple?
Ross is exactly right. Which is why it is so jarring to see this design. The notch objectively subtracts from the space—the screen that is the center stage for the user experience—as does the chin. They are not aesthetic or beautiful—and the fact is that, as demonstrated by other manufacturers, they can be avoided.
Google, had it wanted to do it, could have opted for an alternate solution that runs counter to what almost every other Android manufacturer is doing: copying Apple. And perhaps they have opted to do it because it was the easy solution to an specific engineering problem.
I’m sure that the phone, as Martonik points out, will perform as flawlessly as the previous Google flagships. The hardware and the software combination, as we know from the early reviews of stolen units, will offer the purest Android experience out there with amazing processor and camera performance to boot. Still, Android and design fans—myself included—were hoping for something different that didn’t look like another iPhone X clone.
The Google Pixel 3 will be a great phone, perhaps the best Android phone out there. But based on all of the leaks, it will not look the part.