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Sony Pulls Support for Video of Exploding Children

In this day and age it's important for electronics companies to be as green as possible. In an effort to support environmental issues, Sony decided to sponsor a short movie promoting 10:10, a campaign calling for a 10 percent reduction in carbon emissions in the year 2010. Titled 'No Pressure' the short is pretty gruesome and shows people who don't agree to be a part of the initiative being blown up by their more environmentally friendly peers. Among those blown up for refusing to participate are two school children. The X-Files' Gillian Anderson provides narration but she too is blown up for believing that taking part in the movie would be enough.

Fast Company reports that Sony has called the campaign "ill-conceived and tasteless." The company said in a statement that the video was conceived, produced and released "entirely without the knowledge or any involvement of Sony." Sony added that despite the removal of the video from 10:10's site and the issuance of a formal apology from the group, Sony had no option but to "condemn the video in the strongest possible terms" and disassociate itself from the campaign.

Electronics company Kyocera had a similar reaction to the campaign, dubbing it "a grave error" of judgment. 10:10 UK has issued a statement apologizing to those working hard to spread the word about 10:10 and to corporate sponsors.

"… There has been negative comment about the film, particularly on blogs, and concern from others working hard to build support for action on climate change. We are very sorry if this has distracted from their efforts," writes Eugenie Harvey, Director of 10:10 UK.

"We are also sorry to our corporate sponsors, delivery partners and board members, who have been implicated in this situation despite having no involvement in the film’s production or release."

Though the video has been removed, it is, of course, all over YouTube and other video-sharing sites. You can check it out below (be warned, it's a little gory).

Do you think the video goes to far? While it's easy to see why people were offended by exploding children, it seems to me that the entire premise for the short was just way off base. Even if they hadn't blown the apathetic to pieces, isn't it better to encourage participation than encourage the shunning of those who don't participate?

Let us know your thoughts on the campaign in the comments!

  • mrmotion
    Thats freaking awesome! No sound is better because the pop is unexpected.
    Reply
  • klavis
    No pressure? If you don't do it we will kill you, sounds like a whole lot of pressure. That is a failed commercial, sending the wrong message. If they wanted to kill someone they should have made the people who chose not to help killing themselves, thus eluding to the fact that if they didn't help they would be killing themselves. How did the makers of this ever think it would be acceptable on a basic popular level. I don't think you could have shown this on normal TV in America no idea about other countries regulations.
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  • ruffopurititiwang
    These smug eco-terrorists must be stopped!
    Reply
  • micr0be
    (to put in nicely) i think the creator of this should be fired, as well as the entire chain of stupid command that it went through from being developed throughout on to being produced... oh and all TV stations it was aired on.




    Reply
  • alexinnes
    i thought this video was great. I dont think they were taking it too far, it was just fun
    Reply
  • alidan
    klavisNo pressure? If you don't do it we will kill you, sounds like a whole lot of pressure. That is a failed commercial, sending the wrong message. If they wanted to kill someone they should have made the people who chose not to help killing themselves, thus eluding to the fact that if they didn't help they would be killing themselves. How did the makers of this ever think it would be acceptable on a basic popular level. I don't think you could have shown this on normal TV in America no idea about other countries regulations.micr0be(to put in nicely) i think the creator of this should be fired, as well as the entire chain of stupid command that it went through from being developed throughout on to being produced... oh and all TV stations it was aired on.
    its called black comedy, and for something like this, its appropriate. how many times have you seen this global (anything) bs, that you dont even hear it anymore?

    that being said, anyone here think "climate change" is really? so you all know, climate change is the new term for global warming, which has been proven to be bullshit, however un scientists that said that were kicked out of the study and replaced with politicians to say whatever the un wanted them to say.

    if there is anything that they should do, they should have a fact, a 75watt lightbulb over the coarse of a year costs 648kwatts worth of power, (71$ where i live) or use a 7 watt led light bulb that costs 7$ a year, per light (this is assumeing 24 hours the light is on, it is possible its 1/4 that cost)

    showing that going green can save you a metric fuck ton of money a year would be the better thing to do that attempting to scare you
    Reply
  • JOSHSKORN
    The commercial should've been pulled on the basis that it was just kinda stupid, not exploding children.
    Reply
  • therabiddeer
    So, what I get when watching the video:
    Support 10:10, if you arent convinced, then we will simply kill you instead of try to convince you. No pressure though... I mean, why give talking a chance when you can just kill them right?
    Reply
  • Efrayim
    Doesn't really bother me that much. Gillian Anderson is hot :D
    Reply
  • Darkerson
    I applaud the idea behind 10:10, but the execution of the video left a little something to be desired.
    Reply