Google TV’s best upcoming feature has been delayed

google event, google tv, chromecast
(Image credit: Google)

Update: A new Chromecast with Google TV could be coming later this year (2022).

Google TV is a great tool for sifting through streaming services to find something you want to watch. Unfortunately, one feature that could have made it even better has now been delayed.

User profiles were originally promised to start rolling out in November, but never did. According to 9to5Google, Google has now confirmed that this feature has been delayed, but will still be coming in the “coming months."

The idea behind adding profiles to Google TV was to allow multiple users to store their accounts on a single device — be it one of the best smart TVs or the Chromecast with Google TV. That would mean personalized layouts and recommendations, making it easier to find what you want to watch. 

Google originally announced that there would be up to 12 profiles per account, and users would also have access to all the same apps. In addition, there would also be kid profiles, which are managed by parents. 

Unfortunately Google hasn’t really gone into the specifics of the delay, and so it’s not clear why it’s happened, or what sort of timeline to expect. However, it’s fair to say user profiles won’t be arriving on Google TV until next year, seeing as how it’s currently December.

It’s disappointing news, but the silver lining is that the promised Ambient Mode cards are not delayed. These are rolling out to “a small percentage” of users within the U.S., and upgrade the existing ambient mode that displays pictures from your Google Photos library.

Users will be able to configure their profile to have Google TV display important information over those images. Information like sports scores, weather or news. Like Roku’s ambient mode, these cards will also include on-screen shortcuts to launch photos or audio with a single click. and alongside all of this, the Google TV platform is set to get more features as it matures.

Tom Pritchard
UK Phones Editor

Tom is the Tom's Guide's UK Phones Editor, tackling the latest smartphone news and vocally expressing his opinions about upcoming features or changes. It's long way from his days as editor of Gizmodo UK, when pretty much everything was on the table. He’s usually found trying to squeeze another giant Lego set onto the shelf, draining very large cups of coffee, or complaining about how terrible his Smart TV is.