Apple has officially announced the Apple Event, which is set to kick off September 12 in Cupertino, California at the Steve Jobs Theater. The star of the show will be the iPhone 15 lineup, but that's not all we expect at the Apple event.
The invite itself is titled Wonderlust, which could refer to the new design of the iPhone 15 Pro Max, the new Apple Watch or something else.
In fact, Apple could be shaking things up with a new iPhone 15 Ultra, which could be the name for the iPhone 15 Pro Max. We're talking about a rumored titanium design, new Action button, periscope zoom camera and more — as well as a possible price hike.
Apple is also expected to unveil the new Apple Watch 9 and a possible Apple Watch Ultra 2 model, and maybe even an iPad mini 7 tablet. Here's what to expect from the Apple event, and also check out our TikTok preview below.
How to watch the Apple event
The Apple event starts at 10 am PT / 1 pm ET / 6 pm BST and should be live streamed on YouTube, Apple's website and on Apple TV. We'll have more details closer to the event, and you'll be able to follow along with our iPhone 15 event live blog.
iPhone 15 and iPhone 15 Plus
The Apple September event should see the launch of the iPhone 15 and iPhone 15 Plus. Caving into pressure, Apple is expected to ditch the Lightning port for USB-C connectivity. The iPhone 15 series should also see the Dynamic Island added to the top of the display and bigger batteries. The A16 Bionic chip in the iPhone 14 Pro should also be coming to the iPhone 15 series, which is powerful but not exactly state of the art. The iPhone 15 has also been tipped for faster charging up to 35W. Too bad the display refresh rate will likely remain 60Hz.
iPhone 15 Pro
The iPhone 15 Pro and iPhone 15 Pro Max are tipped to bring the biggest upgrades. Both models are expected to sport titanium sides, which is stronger than stainless steel yet lighter. In fact, we've already seen the leaked weights for the iPhone 15 Pro and Pro Max and they're lighter than the iPhone 14 Pro and iPhone 14 Pro Max.
In addition, the iPhone 15 Pro series is rumored to feature a powerful new A17 Bionic processor — the world's first using a 3nm process. The other big upgrade should be a new Action button that replaces the mute switch on the iPhone. This will reportedly allow you to mute the volume, quick launch the camera, activate the flashlight and perform all sorts of other shortcuts.
iPhone 15 Pro Max
By making use of folded optics, the telephoto camera on the iPhone 15 Pro Max is tipped to offer double the optical zoom range of the iPhone 14 Pro Max’s camera. That means an upgrade from 3x to 6x. We've even seen rumors of a 10x zoom for the iPhone 15 Pro Max, and it could be called the iPhone 15 Ultra.
Apple Watch 9
The Apple Watch 9 is also tipped to launch at the Apple event. We haven't seen a ton of rumors, but the Apple Watch 9 is likely to feature a faster chip, along with upgrades to health tracking, communications features and safety.
Apple Watch Ultra 2
Bloomberg’s Mark Gurman has said the so-called Apple Watch Ultra 2 will launch at the Apple event. The new Apple Watch Ultra 2 could potentially get a Micro LED display to improve colors and viewing angles, and a larger 2.1-inch screen size. Improved activity tracking and health monitoring features could also be on the way.
iPad mini 7
We've heard some rumors that the iPad mini 7 could launch at the Apple event. According to Bloomberg's Mark Gurman, "Apple isn't likely to do another major overhaul of the product," but he does expect a processor upgrade. An M2 chip seems likely.
Get the BEST of Tom’s Guide daily right in your inbox: Sign up now!
Upgrade your life with the Tom’s Guide newsletter. Subscribe now for a daily dose of the biggest tech news, lifestyle hacks and hottest deals. Elevate your everyday with our curated analysis and be the first to know about cutting-edge gadgets.
Mark Spoonauer is the global editor in chief of Tom's Guide and has covered technology for over 20 years. In addition to overseeing the direction of Tom's Guide, Mark specializes in covering all things mobile, having reviewed dozens of smartphones and other gadgets. He has spoken at key industry events and appears regularly on TV to discuss the latest trends, including Cheddar, Fox Business and other outlets. Mark was previously editor in chief of Laptop Mag, and his work has appeared in Wired, Popular Science and Inc. Follow him on Twitter at @mspoonauer.