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Amazon Prime Day delayed until October (report)

Amazon Prime Day
(Image credit: Shutterstock)

Amazon Prime Day is moving to October. A leaked internal first reported by Business Insider (opens in new tab) (subscription required) and e-mail viewed by CNBC (opens in new tab) suggests that Prime Day may occur three months later than its usual July date as a result of the coronavirus pandemic. 

The e-mail was allegedly sent by Amazon to its sellers telling them to use the week of Monday, October 5 as a "placeholder date" for Amazon Prime Day promotions. The e-mail also cautions that "exact Prime Day dates have not been announced," CNBC reports. 

Traditionally, Amazon celebrates Prime Day in mid-July. This year, however, the e-tailer has been playing catchup after being crushed by a surge of orders caused by the coronavirus pandemic. 

Since March, Amazon has hired an additional 100,000 workers to help meet the surge it experienced in online purchases as people stay away from shuttered brick-and-mortar stores. In addition, Amazon has invested more than $350 million to support employees and partners during the COVID-19 crisis.

Just last month Amazon began promoting deals on its homepage again and last weekend Amazon wrapped up its inaugural Amazon Big Style Sale — a week-long event dedicated to fashion deals. 

Previous reports had indicated that Prime Day would happen in September. Recent coronavirus infections throughout the United Stated may have caused Amazon to postpone the date even further. 

For deals you can take advantage of now, make sure to follow our guide to the best 4th of July sales. Plus, tune in next week as Tom's Guide and sister site T3 celebrate a week-long July sales event with deals on TVs, kitchen appliances, mattresses, and more.  

Best Amazon deals right now

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Echo Dot Kids Edition: was $69 now $49 @ Amazon (opens in new tab)
The Echo Dot Kids Edition features a child-friendly version of Alexa that streams kid-friendly music, stories, and more. It comes with 1 year of FreeTime Unlimited, which gives your child access to over 1,000 Audible books, songs, and games. It's now $20 off.

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Echo Show 8 w/ Food Network Kitchen: was $129 now $99 @ Amazon (opens in new tab)
The Echo Show 8 can be used to control other smart home devices, stream music, or catch up on the day's news. It comes with a free Food Network Kitchen subscription, so you can keep your Echo Show 8 on your kitchen counter as you recreate your favorite recipes. 

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Ring Video Doorbell w/ Echo Dot: was $129 now $79 @ Amazon (opens in new tab)
The original Ring Video Doorbell is the best video doorbell you can buy. The 2020 model ditches the 720p lens and adds 1080p recording along with adjustable motion zones. It now comes with a free Echo Dot. 

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Fire TV Stick w/ Food Network: was $39 now $29 @ Amazon (opens in new tab)
The Fire TV Stick is one of the best cheap streaming devices you can get. Although this is the 1080p model, it comes with a 1-year Food Network Kitchen subscription ($39 value), which lets you stream commercial-free episodes of your favorite Food Network shows. 

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Toshiba 50" 4K Fire TV: was $379 now $329 @ Amazon (opens in new tab)
The Toshiba 4K Fire TV Edition offers seamless access to popular streaming services including , Disney Plus, Hulu, Netflix, Prime Video, and YouTube. The include Voice Remote with Alexa lets you control TV functions like power, volume, navigation, playback, and input switching via voice. It's $50 off.

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.