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Amazon Prime Day 2022 dates just announced — here's when the deals start

Amazon Prime Day
(Image credit: Shutterstock)

Amazon Prime Day 2022 will take place on July 12 and 13. The mega-retailer confirmed the dates today after previously announcing the annual sales event would be held in July. This means that Prime Day deals are less than a month away. 

If you're out of the loop, Prime Day is Amazon’s faux holiday designed primarily to sell Prime memberships. Despite what the name would suggest, it’s actually a 48-hour event. It’s usually celebrated in the summer, but in 2020 was delayed into October due to the pandemic causing significant stock shortages across just about every product category. 

During Prime Day millions of popular items are reduced from Instant Pots to running shoes, but the biggest discounts are usually seen on Amazon’s own devices. The likes of Alexa devices, Fire tablets, Fire Edition TVs and Kindle e-readers typically drop to an all-time low price during the sales event. In fact, outside of Black Friday — Prime Day is often the best time of year to make a purchase on Amazon. 

Amazon has already started teasing what deals shoppers can expect to see via an official press release: "The two-day savings event includes must-have brands such as Beats, Casper, ELEMIS, Levi’s, iRobot, and SharkNinja; fashion styles from Amazon Essentials and Simple Joys by Carter’s; and Amazon’s lowest prices ever on select products from Sony, Bose, and GE."

Even before the event starts, however, Amazon is giving away over 30 free games to its Amazon Prime Gaming members. Among the list of included titles are GRID Legends, Mass Effect Legendary Edition and Need for Speed Heat, all of which are big AAA games from major publishers. The free games will be available from June 21 to the end of Amazon Prime Day on July 13.  

Amazon Prime Day originally started in 2015 as a way for the retailer to mark its 20th anniversary. Back then it was just a one-day event that was comparatively low-key. Fast forward to now and it's a 48-hour extravaganza that doesn’t just offer discounted deals, but also incorporates a live-streamed concert — last year included a performance from Billie Eilish, and 2019 featured Taylor Swift. 

Early Prime Day sales start June 21

While the majority of Prime Day deals will be reserved for July 12 and 13, there will still be savings to be had in the run-up to the event. In previous years, Amazon has kicked off Prime Day with a whole week of teaser deals leading up to the main event, and it's been confirmed that will be the case again this year. However, this year the deals will start significantly earlier.

Early Prime Day deals start from June 21 this year and will include 55% off select Amazon devices, up to 50% off Fire TVs, and more deals from top brands like De'Longhi, Dove, and SodaStream. Confirmed deals going live on June 21 include: 

As Prime Day deals can often be very limited or only available during a short window, you’ll need to pay close attention if you want to score the biggest savings. That’s where we can help. Make sure to keep it locked to Tom’s Guide as we bring you complete coverage of Amazon Prime Day 2022 over the next month. 

Rory Mellon

Rory is a Deals Editor at Tom’s Guide based in the UK. He covers a wide range of topics but with a particular focus on deals, gaming and streaming. When he’s not scouring retailers for PS5 restock or writing hot takes on the latest gaming hardware and streaming shows, he can be found attending music festivals and being thoroughly disappointed by his terrible football team.