Staff-picked deals:
1. Quick Links
2. Best deals
3. Date & Details
Black Friday deals are kicking off! Black Friday is on November 27, 2026 — less than four weeks away. In the meantime, retailers across the web are offering early Black Friday deals on TVs, mattresses, laptops and more.
With another year of inflation and tariff-fueled price increases, Black Friday discounts are even more essential than ever to make sure you don't blow your budget. I'm a Deals Editor for Tom's Guide, so I'm here to make sure you can get everything you need at the best possible price. And since Black Friday prices are (generally speaking) the lowest of the year — you know you're in good hands.
Be sure to bookmark this page and check back, as I’ll be here bringing you the best Black Friday deals as they appear.
I'm Millie Davis-Williams, a Deals Editor for Tom's Guide. I've spent the last five years tracking deals on everything from Apple products to Crocs. I'll help you find the deals worth your money by highlighting my top deal picks this holiday season.
Black Friday deals — Quick links
- shop all deals at Amazon
- YETI sale: deals from $17
- Adidas sale: deals from $14 @ Amazon
- Lululemon: apparel/accessories from $39 @ Lululemon
- Crocs sale: deals from $29
- Lego sale: deals from $9
- Patagonia sale: deals from $13 @ Patagonia
- Nintendo: Switch games from $21
- PS5 Game Sale: deals from 289
- TV sale: deals from $79 @ Best Buy
- Nectar Mattress: was $699 now $349 @ Nectar
Editor's Choice Black Friday deals
Black Friday 2026 — what you need to know
When is Black Friday 2026?
The actual Black Friday date changes every year, but this year's Black Friday is November 27, 2026. However, Black Friday has become much more than just a single day. Retailers started offering early deals in October and the trend has continued. Likewise, Black Friday won’t end when November 27 draws to a close. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday (Nov. 30.)
When to start looking for Black Friday deals?
Retailers have been offering their Black Friday deals earlier than ever, and we're continuing to see stock levels remain high during the big day today. If anything we expect to see more steep discounts in the coming days towards Cyber Monday.
Sometimes Apple devices, OLED TVs, gaming laptops and more are cheaper in the runup to Black Friday than they are on the day itself, so don’t assume that waiting is always the best strategy. If you see a deal you like, grab it now or you may regret it.
It’s also important to remember that it’s not uncommon for stock issues to plague Black Friday, especially on the most popular items. So if you take advantage of early deals you’re not only in with a shot of getting a deal that matches or beats the final Black Friday price, but you’ll also avoid the chaos that comes with the day itself.
How to find the best Black Friday deals?
The obvious answer is to stick with Tom’s Guide as we’ll be updating this page regularly as we approach Black Friday 2026. We’ll also have in-depth coverage across every major product category from TVs to running shoes. We’re here every single day before, during and after Black Friday to ensure that you never miss a lowest price ever discount or an epic deal.
Alongside regularly checking our Black Friday coverage, it helps to be diligent and do your research. If you’re in the market for a particular product, be sure to check prices across multiple retailers. Don’t just assume Amazon is giving you the best deal check the likes of Walmart, Best Buy, Target and more before clicking "buy now."
It also helps to know the price history of an item so you can check you're getting a real deal rather than a fake discount. Tools like CamelCamelCamel are especially useful when checking what a product has sold for in the past and figuring out the best deals.
Who will offer the best Black Friday deals in 2026?
Every retailer has Black Friday deals available. However, if you're wondering who has the best Black Friday deals — the answer varies based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops and smartwatches.
For deals on apparel and home goods, we recommend turning to stores like Macy's, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you're shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers.
What is Black Friday?
Black Friday is a retail holiday that's held on the Friday after Thanksgiving. Retailers typically hold sales and offer their best discounts of the year on or around Black Friday. This is because it marks the start of the holiday shopping period, when buyers start looking for holiday gifts. Black Friday is a great time to shop for tech, apparel, toys, home decor, or anything you need to buy.
How long does Black Friday last?
Although it's called Black Friday, sales will typically extend beyond the day itself. Early Black Friday deals will start days or weeks ahead of time at most retailers like Amazon, Best Buy and Walmart. After Black Friday, many sales will continue through the weekend and the week afterwards. However, be cautious about waiting too long to make a purchase — popular Black Friday sales can sell out in a matter of seconds.
What is the difference between Black Friday and Cyber Monday?
In the past, brick-and-mortar stores would hold their biggest sales of the year on Black Friday. Then, online retailers would get in on the action and hold their best sales on the following Monday — hence the name Cyber Monday. However, over time, customers have turned towards online shopping en masse. Most retailers release their offering of deals online and in store at the same time, causing the distinction between Black Friday and Cyber Monday to blur.
Even if you're planning to make your purchases online, I recommend being ready to do so on Black Friday itself as opposed to Cyber Monday. This gives you the best chance of securing the items you want before they sell out.
Black Friday deals and games consoles
Buying consoles should be easy enough this year. Gone are the days of hunting for restock of the Xbox Series X, PS5 and Nintendo Switch 2.
However, there are price raises to contend with. Xbox, PlayStation and Nintendo consoles have all seen price increases this year. If we're lucky, Black Friday deals could knock prices back down a little. Failing that, discounts will most likely be available via bundles. For example, the Nintendo Switch 2 Mario Kart World bundle gets you a console with a game for $37 less than it would cost to buy everything separately.
Games consoles are bound to be some of the most popular deals available on Black Friday — so if you see a good discount, act fast.
Why is it called Black Friday?
The use of the term "Black Friday" to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia.
These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go "in the black," or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals.
Does Apple do Black Friday?
Retailers like Amazon, Best Buy and Walmart offer epic discounts on Apple products on Black Friday. And if you're looking for iPhone deals, head to carriers like AT&T or Verizon for the chance to get cheap plans and trade-in discounts.
However, you're unlikely to see discounted items at the Apple Store on Black Friday. Instead, Apple usually offers gift cards with purchase of their products. In the past, Apple gave $200 gift cards with the purchase of the MacBook Air and Mac Mini. $100 gift cards were up for grabs when buying select iPad models and $75 gift cards were given with iPhone and AirPods purchases.
